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SME BUSINESSLINK SEMINAR

SME BUSINESSLINK SEMINAR. 12 MAY 2011 RAINBOW TOWERS, HARARE. New Strategies for Survival and Growth in a Fast-Paced World. A gazelle wakes up every morning knowing one thing: he has to run faster than the fastest lion if he is going to survive another day.

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SME BUSINESSLINK SEMINAR

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  1. SME BUSINESSLINK SEMINAR 12 MAY 2011 RAINBOW TOWERS, HARARE

  2. New Strategies for Survival and Growth in a Fast-Paced World

  3. A gazelle wakes up every morning knowing one thing: he has to run faster than the fastest lion if he is going to survive another day.

  4. A lion wakes up evey morning knowing one thing: he has to run faster than the fastest gazelle or else he will starve to death.

  5. Entrepreneurship is like the jungle. • Businesses are failing on a daily basis • Companies are making losses • Firms are losing customers to competitors • Customers are demanding more for less • Finance is difficult to access and expensive if you get it • Technology is constantly changing • The political and regulatory environment is unpredictable

  6. The naked market from 2009 • New currency introduced • Free market policies adopted • Companies exposed to global competition • Influx of cheap imports

  7. New strategies are needed to survive in a changing world • Old strategies are no longer working, e,g in the tobacco industry, farming, retail, manufacturing • The problem of commodities is like a puppy finding a juicy, meaty bone.

  8. Coca Cola- a survival story • Invented by Dr John Pemberton as a medicine but was made into a drink in 1890 by an entrepreneurial minded pharmacy clerk who staked his entire savings of US$500 for the formula! • Quickly turned into a business, becoming the best known product in America by 1902. • Faced stiff competition from 1939 (Pepsi, RC, Dr.Pepper er • But survived and still the most popular drink in the world

  9. Coca-Cola survival and growth strategies • Kept formula secret (hid the bone) • Relied on heavy marketing and advertising • Kept pace with changing customer tastes • Creates new products all the time • Anticipates competition, responds fasts

  10. New Strategies for SME Growth • Differentiate your product offering to avoid the commodity trap • Scalable products • Target smaller niches- less is more (avoid mass market) • Harness the power of new technologies (internet, email) • Manage your costs and finances

  11. New Strategies for SME Growth • Differentiate your product offering to avoid the commodity trap • Scalable products • Target smaller niches- less is more (avoid mass market) • Harness the power of new technologies (internet, email) • Manage your costs and finances

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