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DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign

638 X 60. DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign. WHAT IS IT?. SAMPLE HOMEPAGE.

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DIGITAL ADVERTISING – 2011/2012 Event-Triggered Campaign

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  1. 638 X 60 DIGITAL ADVERTISING – 2011/2012Event-Triggered Campaign WHAT IS IT? SAMPLE HOMEPAGE WDTN.com now has the ability to feature a high impact ad campaign that is delivered as a result of a particular event. For example: a power company during an outage or severe weather outbreak, the lottery once the total dollars reaches a particular number, or possibly a restaurant that delivers a special offer contingent on the score of a sports game! There are numerous opportunities for these types of highly targeted campaigns throughout the year! Homepage 5 Ad Position Roadblock (shown left) 1 event annually: $2,500 2+ events annually: $1,500/event 2 Ad Position Roadblock 300x250 & 638x60 1 event annually: $2,000 2+ events annually: $1,000/event News Front Page 5 Ad Position Roadblock 1 event annually: $2,000 2+ events annually: $1,500/event 2 Ad Position Roadblock 300x250 & 638x60 1 event annually: $1,500 2+ events annually: $1,000/event 300 X 250substitute with 300 x 600or 160 x 600 INVESTMENT LEVELS 300 X 250 300 X 100 728 X 90 728 X 90 The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.

  2. DIGITAL ADVERTISING – 2011/2012Event-Triggered Campaign Page views on wdtn.com Average page Views during the winter months (12/10-3/11) are 77,206. With spikes over 285,000 during significant weather events (snow, ice, etc) 438,465 views 387,410 views 285,670 views 287,879views The client must make available to the station a point-person in order approve and confirm launch of campaign in advance of the event. Campaign creative must be set up at least 10 days prior to first event.

  3. December 2 ,2011, PROOF OF PERFORMANCEWarm Glow Road Block AdvertiserWarm Glow Candle CompanyAccount Executive Bill Theiss Order Name Warm Glow Candle | 2011 Holiday | Home Page RB Campaign Flight Dates 12/2/11 ---------------------------------------------------Impressions Served 64,213 viewed your campaign on 12/02/11. Clicks RecordedThis campaign received 90 Clicks directly to client’s website. Click RateThis campaign had a .14% Click Rate. Campaign consisted of the following ad sizes… Display300x250, 728x90, 638x60, 300x100

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