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Literacy Strategies for the Business and Marketing Education Classroom

Literacy Strategies for the Business and Marketing Education Classroom. ELA CCSS Six Shifts. Shift 1 – Balancing informational and literary texts Shift 2 – Knowledge in the disciplines Shift 3 – Staircase of complexity Shift 4 – Text-based answers Shift 5 – Writing from sources

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Literacy Strategies for the Business and Marketing Education Classroom

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  1. Literacy Strategies for the Business and Marketing Education Classroom

  2. ELA CCSS Six Shifts • Shift 1 – Balancing informational and literary texts • Shift 2 – Knowledge in the disciplines • Shift 3 – Staircase of complexity • Shift 4 – Text-based answers • Shift 5 – Writing from sources • Shift 6 – Academic vocabulary

  3. Bloom’s Taxonomy • Level 1 – Remembering (recognizing, listing, describing, identifying, retrieving, naming, locating, finding) • Level 2 – Understanding (interpreting, summarizing, inferring, paraphrasing, classifying, comparing, explaining, exemplifying) • Level 3 – Applying (implementing, carrying out, using, executing) • Level 4 – Analyzing (comparing, organizing, deconstructing, attributing, outlining, finding, structuring, integrating) • Level 5 – Evaluating (checking, hypothesizing, critiquing, experimenting, judging, testing, detecting, monitoring) • Level 6 – Creating (designing, constructing, planning, producing, inventing, devising, making)

  4. Strategic Reading • Pre-Reading – set a purpose for their reading • During Reading • After Reading – reflect on their reading

  5. Modeling of a Pre-Reading Strategy • I-Chart • Investing in stocks example • Other strategies include (see handouts): • Directed reading-thinking activity • Anticipation guides • Pre-reading plan • List-group-label • Vocabulary from context

  6. Modeling of a During Reading Strategy • GIST – generating interactions between schemata and text • Supplier article • Other strategies include (see handouts): • Asking questions • Question-answer relationships (QARS) • Readers’ theater • Role, audience, format, topic (RAFT) • Mathematics autobiographies • Jigsaw

  7. Post-Reading Strategies • Includes (see handouts): • Reciprocal teaching plus • Literature circles • Investigative reporting • Multimedia literacy projects • Media clubs

  8. BONUS: During Reading Strategy • Double-Entry Journal (DEJ) • Venture capital funding article

  9. Keep in Mind…. • One strategy at a time = SUCCESS • Around the room – what strategy do you think you will try?

  10. Resources • http://calsagsci-lamp.cit.cornell.edu/inquiry52/AshWelcome.html • NBEA – Business Education Forum Journal – October 2005 • http://www.glencoe-ezine.com • http://www.greece.k12.ny.us/district.cfm?subpage=519 • http://www.greece.k12.ny.us/district.cfm?subpage=478

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