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1. The Rise of Digital Marketing Online advertisement, also known by the term online marketing, is a term used to describe the messages of the brands or the sellers to the consumers through advertisements in Internet. It is a simple form of marketing which uses the Internet as a mode of communication with the consumers. But it is not much popular among the internet users as they see them as unwanted things and a form of distraction and are blocked by them using different software’s. It includes a variety of advertising techniques like backpage posting service, e-mail marketing, etc. It also includes display advertising which includes the web banner advertising and mobile advertising. It is just like any other advertising which has both a publisher, who is responsible for all the integration of advertisements into the online content and the advertiser who is mainly responsible for the content part. Other major contributors include the advertising agencies that help in generating and placing the advertisements and the advertising affiliates who do promotional work for the advertiser independently. Importance of Advertisements Advertisements are very important as a communication source as it helps in reaching a larger audience and enables in communicating message to the masses about the products and their services. Digital marketing has evolved a lot and today it is one of the best ways to the audience due to its reach. With the advancement in technology and better coverage facilities it has evolved a lot. Backpage advertisements are the largest classified ad listing services in today’s world. It helps in saving a lot of money and also helps agencies to improve their advertisements to attract millions of customers. At present almost 90% of the world population uses internet and the digital marketing agencies are well determined to spread their business and reach to a maximum extent. The Backpage advertising postings are one of the largest participants of the global advertisement business and having a backpage account login is a huge bonus to reach to the global mass. These Backpage ads from various brands help in promoting the business in every aspect. Role of Digital Marketing In most developed countries where 100% population has access to Internet, Backpage ad posting is one of the leading advertisement services available. It offers a variety of classified ad listing which includes the automobiles, jobs, accommodation, matrimonial, real estates and other services. It is always advisable to have a backpage account due to its reach and quality of products. They have enhanced their digital marketing for different services that are being provided across the globe.