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eMedia

eMedia. Proposed Marketing Plan Your Name Director of Internet Services. Internet Media provider Music and videos Articles and trade papers Historical papers archive. Publishing service Papers Articles Books Games and more…. Product Definition. B. E. Price. M. Performance.

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eMedia

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  1. eMedia Proposed Marketing Plan Your Name Director of Internet Services "All Media...All the Time"

  2. Internet Media provider Music and videos Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more… Product Definition

  3. B E Price M Performance Competition • The big picture • Bookstores • E-sites • Media services • Performance ratings • Position • Stability

  4. Market Summary Changes in market share, costs, pricing, and competition Mass Adopters Numberofcustomers Early Adopters Late Adopters Time

  5. Packaging & Fulfillment • Product Positioning • Pricing • Look • Fulfillment issues • COGs • Cost of goods vs. materials

  6. Distribution • Distribution plan and strategy • Distribution channels • National • International • Distribution operations • eMedia unit responsibilities • Schedules

  7. Pricing Plans

  8. Promotion & Marketing • Launch plan • Product announcement • Marketing • Karen Santos • Promotions • Internet/Direct mail • Stores

  9. Sales Outlook

  10. THANK YOU! • MediaLoft • Our Partners • The eMedia unit

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