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A More Effective and Cost Efficient Method for Online Product Sampling. The 1-2-1 Media CPA Model … a more effective way to Sample Online!.
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A More Effective and Cost Efficient Method for Online Product Sampling
The 1-2-1 Media CPA Model … a more effective way to Sample Online! As will be outlined later in this deck, Online Product Sampling is an extremely effective means of getting your brand’s sample into the hands of consumers who have asked to try your product. Traditional Online Product Sampling Campaigns have incorporated a blend of offering samples on Brand and Facebook pages often supported by CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) Media. Many of these efforts fall short of distributing the total number of samples allocated into the hands of targeted consumers who are potential users of your product. Not only do we offer better Media Support for your Brand Page and Facebook sampling efforts, we also offer a higher ROI for your program. And…we guarantee distribution of all your samples!!!
The 1-2-1 Media CPA Model … a more effective way to Sample Online! • A recent survey revealed the following breakdown of Performance Based Media buys: • 48% - CPM (Cost Per Thousand Impressions) • 36% - CPC (Cost Per Click) • 10% - Time Based • 6% - CPA (Cost Per Acquisition) • While according to this survey CPA is the least purchased of these media buys, we at 1-2-1 Media feel it is by far the most cost effective means and provides brands their best ROI since you only pay for valid orders shipped or leads generated!
Savings using the 1-2-1 Media CPA model vs. CPC / CPM Media We at 1-2-1 Media know that the budget for your sampling program is a high priority for you. We feel that our CPA Media Model will provide you with a far superior ROI for your program. The following three slides contain examples of actual programs that incorporated various forms of CPC and CPM media into the brand’s online sampling campaign. For comparison sake we used CPA costs of $.30 - $.50 per unit. These are typical costs but they can vary depending on the actual sample offer and the inventory within the network.
Savings using the 1-2-1 Media CPA model vs. CPC / CPM Media • The Red row compares the cost per unit for each sample moved. • The Purple row compares the total budget of the CPC/CPM model used vs. the total budget if the 121 Media CPA model was used. • The Green row reflects the total budget savings using the CPA model based on moving all allocated samples. • The Blue row reflects the CPA cost savings based on the actual number of samples moved compared to budgets if the 1-2-1 Media CPA model was used.
1-2-1 Media – An Overview1-2-1 Media can build and manage your online acquisition and sampling campaigns. The 1-2-1 Media network is a dynamic tool to successfully drive orders for these campaigns. Our unique network allows brands to drive orders at a fraction of traditional media rates. Unlike other publishers and networks, we base our rates solely on valid leads generated, and we guarantee full distribution of samples. Using our CPA (Cost Per Acquisition) model, you only pay for the leads you acquire or the samples we fulfill. Why use the 1-2-1 Media network?• Reach consumers on the most popular sites• Ability to reach hard to find demographic targets• Pay only per sample selection (no setups or CPMs)• Over 20,000 partner sites with 100,000,000 unique views per month!
1-2-1 Marketing Services Group and media giant Time Inc. have shared a valued partnership for many years. A Time Inc. property, the American Family website offers an exciting mix of coupons, recipes, games, quizzes and more every day! The AFP site has grown rapidly to a current membership base of 2,000,000 with a goal of 5,000,000 that should be achieved in less than one year!! The site offers the following • 1,200,000 unique visits per month with millions more page views. • A large membership base providing a very strong demographic for many product sampling offers. • 80% of that membership base are female ranging in age from 18 to 65 years old. • A points program where members can earn points and redeem them in their online store for valuable items. As a result members are continually drawn back to the site.
The American Family site is looking to team with valuable partners on Exclusive Offers. In exchange for an agreed upon time frame to run your Sampling Offer exclusively, we are willing to provide a choice of the following options: • A free email including your brand’s Sample Offer as part of the effort to register new registered members. • Incentive based email offers can including a free $10.00 Gift Card for the first 250-500 consumers to be used towards the purchase of your product. • A free Deal of the Day email to the registered members advising them they can take advantage of your Free Sample Offer on the site. • Other creative offers – let’s discuss it! • Have an idea of other ways to market you Product Sample to this desirable group of consumers? Then let’s talk, we’re open to hearing your thoughts. Please contact: • Mike Canace 1-2-1 Marketing Services Group, Inc. • 847-485-8372 mikecanace@121msg.com
1-2-1 SamplingThe 1-2-1 Sampling team can create dynamic sampling campaigns for you for both high tech and traditional channels. From conception through implementation and reporting, we can have your program up and running quickly.Because of 1-2-1 Marketing Services Group’s wide array of services and equipment, we can handle Product Sampling efforts from start to finish across many fronts including:• Sample Preparation• Direct Mail • Kit Fulfillment• Online SamplingIn short, 1-2-1 Sampling is truly a Single Source Solution for all your Product Sampling needs. No matter the scope or complexity of your project, we can create an efficient and economical workflow to maximize its results.
Benefits of Online Sampling • High Conversion: Conversion averages 32% across all online sampling programs. Coupons included in samples sent to consumers average anywhere from 15-65%. • Effectively Engages Consumers: The intense time spent engaged with the brand online in the comfort of their own home gives brands ample opportunity to get their message across. • National in Scope: Opt-In sampling can reach consumers in every city and every community. • In-Home Experience: For many products, trying a product in the home where it will be used provides a better experience than in-store or on site venues. This is especially true of HBA and HBC products as well as food. • Low Cost Per Converted Consumer: Compared to other venues, opt-in sampling has a competitive cost per consumer return on investment.
Benefits of Online Sampling • Builds a CRM Database: Opt-in sampling allows brands to build a CRM database and continue to market 1-2-1 with those consumers long after the event. • Target Specific Households: Thru the use of a pre-sample survey, opt-in sampling can target down to the psychographic level (i.e. competitive users, consumers who like scented , working moms etc.) and limit samples on only to those households. • Create Viral Opportunities: Online sampling creates a “buzz’ beyond the event. The publicity and WOM surrounding these online sampling events can have a significant value beyond the actual event itself. • Self Selection: By clicking on a sample offer and electing to try the sample, the consumer has demonstrated an interest in the product being offered which equates to a higher level of interest in that product. This results in a higher level of conversion.
Benefits of Online Sampling • No Waste: Because the consumer is in control and must actively request the sample, there is no waste in the system. Samples are limited to one per household and these households must want to try the sample. • Gather Consumer Feedback: Upon sample selection, consumers can be offered the opportunity to opt-in to be emailed a post sample survey to provide feedback. Research and data can be collected from consumers to determine the success of the program as well as how consumers feel about the product. Nearly 50% of consumers agree to be contacted with surveys. • High Satisfaction Rates: Reports from a major retailer website offering online product sampling have shown consumer satisfaction rates of 80% with their product samples. • High Purchase Intent Rates: The average purchase intent on this major retailer site has been 78% meaning that online sampling results in a very successful opportunity for brands to get consumers to purchase their products.
Our Story1-2-1 Marketing Services Group, Inc. was founded in 2000 as a fulfillment house specializing in highly complex personalized fulfillment kits with or without plastic cards. Within six years we grew to become the fourth largest non-secured plastic card personalization resource in the United States. Along the way we've added a wide range of fulfillment, packaging and mailing capabilities and acquired a targeted marketing agency and its promotional know-how to support the Loyalty Club and Membership programs that are part of our core business. We grew 25% in 2011, are projecting 40% growth in 2012, and this will mean we have doubled our business in the past four years in challenging economic times. We do so by attracting Blue Chip Clients, treating our smaller clients in the same manner, and keeping those clients through outstanding customer service and innovative approaches. Though we have experienced a tremendous amount of growth since our founding, we aren’t about to sit on our laurels. Our commitment to premium service has demanded change and growth. It’s a dynamic tradition we look forward to continuing.
Services OverviewOur service mix is structured to allow clients to create individualized solutions for their marketing needs. We can do it all, from promotion conception through fulfillment, but we’re flexible enough to handle any segment of a particular project’s developmental arc. Whether you’re looking for a total turnkey program or just one piece of the puzzle, you can rely on us for a solution calculated to maximize your return. Our services include: • Sampling – Sample Production/ Online/Direct Mail /Fulfillment• Media – Online Offers on a Cost Per Acquisition Basis• Fulfillment, Mailing & Logistics• Creative Design / Production• Internet / E-Commerce• Plastic Card Production / Personalization• Database Management• Product Personalization• Branded Ad Specialties• Print Production Management
StrengthsYears of adapting our services to our various clients’ needs has made us particularly strong in the marketing disciplines listed below. Evaluating and fine-tuning our processes has engendered a level of performance – and economy – that continually surpasses our clients’ expectations. • Product Sampling• Media Placement • Fulfillment• Loyalty & Membership Programs• E-Commerce• Personalization
PhilosophyClients’ needs drive everything we do. The way we see it, everyone in the production process – beginning to end, top to bottom – is responsible for each client’s success. Work is actually pulled through the shop as each department strives to fulfill its duty. Our corporate culture of ownership and “can do” attitude is reinforced by our Midwestern work ethic.LoyaltyFor us, business is about more than just getting things done on time and within budget – it's about building trust. Ask our many long term clients.Service & FlexibilityWe are flexible by design. Large and diverse enough to imagine, produce and deliver successful, multi-faceted projects on a national scale, we are also small enough to care and take ownership of each program we handle.
Fulfillment, Mailing & LogisticsWhether it’s mailing a million pieces or streamlining a fulfillment process, we have the resources and experience to make sure the work runs smoothly.Our fulfillment services include: Lettershop• Sheet & Roll Laser• Card Personalization • Finishing – Fold & Affix • High speed inserting Fulfillment• Highly personalized pick and pack fulfillment lines• Hand-assembly workstations for daily ongoing fulfillment• Custom assembly and pack outs Distribution• On-site USPS detached mail unit• Shipping with major carriers and consolidators • Warehousing with secure inventory control• Commingling – Mail and Parcels• Mail Tracking • International mailing and shipping
Internet / E-CommerceOur web team creates effective, eye-catching websites and other multimedia for our clients. We specialize in adapting e-commerce capability to our clients’ needs. Whether this means fitting e-commerce functionality into an existing website structure or creating a stand-alone storefront, we can make it happen in short order. We also supply our customers with “the back end” of their e-stores – administering, creating, producing and fulfilling orders in-house! Our internet / e-commerce services include: • Website design, implementation and maintenance • Sampling – Develop/Host/Fulfillment for E-Sampling Microsites • Media – Online Offers on a Cost Per Acquisition Basis • E-commerce website creation and maintenance• Website host management• Promotional e-mail design and delivery• Website analysis and reporting• Sponsored searches
Plastic Card Production / PersonalizationFrom design through personalization, our experience as the nation's fourth largest producer of non-secured plastic cards can add the power of personalized cards to your marketing efforts economically and quickly.Our plastic card services include:• Design, production, personalization & fulfillment of: - Traditional plastic cards - Gift cards - Loyalty and club cards• Thermal imaging to include duplex, bar codes and encoding • Card embossing and encoding• Card and magnet affixing
Database ManagementOur team of data management specialists are skilled at working with mailing lists, complex databases, custom programming, and specialized reporting. Our database services include:• Data processing - Data analysis - Sales match back analysis - Reporting• List procurement• List processing - List massaging - merge / purge / dupe / elim - CASS - Postal presorts - Delivery point validation - NCOA• Generation of personalized HTML emails with variable copy• Web database design, programming and reporting• Secure FTP site• Database design and management• Specialized database processing, fulfillment and management
Product PersonalizationOur extensive personalization capabilities allow us to reproduce personalized images and messages on just about any substrate. Our product personalization services include:Embroidery• Personalized apparel – shirts, hats, nylon, fleeces, etc.• Digitizing of images for embroideryEngraving• Laser engraved design and personalization on flat and curved objects made of glass, wood, paper, plastic and most metals• Rotary engraved design and personalization on flat metalDye Sublimation Printing• Indelible transfer of beautiful full color designs to a wide range of objects including those made of cloth, plastic, ceramics and metal
Branded Ad SpecialtiesAd Specialties for Incentives, Promotions, Conventions, Special Events or Sales Support, 121 MSG offers a full line of Ad Specialties from inexpensive to high end, we will work with you to find the right products that fit your budget.
