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Presentation Excellence A Core Leadership Attribute Seminar on Public Communication

Presentation Excellence A Core Leadership Attribute Seminar on Public Communication. Created By: D. Matthew Sullivan, MD, FACEP Associate Director, Carolinas Medical Center, Charlotte, NC John A. Marx, MD, FACEP, Professor and Past-Chair Carolinas Medical Center, Charlotte, NC Tenet Editor:

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Presentation Excellence A Core Leadership Attribute Seminar on Public Communication

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  1. Presentation ExcellenceA Core Leadership Attribute Seminar on Public Communication Created By: D. Matthew Sullivan, MD, FACEP Associate Director, Carolinas Medical Center, Charlotte, NC John A. Marx, MD, FACEP, Professor and Past-Chair Carolinas Medical Center, Charlotte, NC Tenet Editor: Jeffrey Druck, MD, FACEP Associate Director, Denver Health Residency in Emergency Medicine University of Colorado School of Medicine

  2. Why Are You Here? • As an excellent presenter… • You can be an excellent teacher Siebold, J of Appl Comm Res, May 1993 Public Communication – Presentations & Public Speaking 2

  3. Outline Adult Learning Development & Preparation Presentation & Delivery Challenges Public Communication – Presentations & Public Speaking 3

  4. Adult Learning “Education Theory” Public Communication – Presentations & Public Speaking 4

  5. Adult Learning Theory is extensive Technology plays a role Pertains to Emergency Medicine Public Communication – Presentations & Public Speaking 5

  6. Adult Learning- Malcolm Knowles • “Father” of Andragogy • Principles of adult education Public Communication – Presentations & Public Speaking 6

  7. Adult Learning- Andragogy Knowles, Informal Adult Education, 1950 Need to know whythey are learning Experienceprovides a basis for education Responsiblefor learning Interested in immediate relevance Problem-centeredrather than content-oriented Adults respond better to motivators Public Communication – Presentations & Public Speaking 7

  8. Preparation & Development “Building blocks of teaching” Public Communication – Presentations & Public Speaking 8

  9. Preparation & Development • Audience & Location • Subject & Organization • Slides & Equipment • Review & Rehearsal Public Communication – Presentations & Public Speaking 9

  10. Preparation & Development- Audience & Location Alon U, Molecular Cell, Oct 2009 Expectations Demographics Level of knowledge How will you fulfill their goals? Public Communication – Presentations & Public Speaking 10

  11. Preparation & Development- Audience & Location • The Audience can listen to 300-400 words per min • We speak at 75-100 words per min • The audience is listening to you… …only 25% of the time! Public Communication – Presentations & Public Speaking 11

  12. Preparation & Development- Audience & Location 10% of what they read 20% of what they hear 30% of what they see 50% of what they see and hear 70% of what they say 90% of what they say and do Public Communication – Presentations & Public Speaking 12

  13. Preparation & Development- Audience & Location Room size Seating arrangement Lighting and sound system Screen location vs. multiple screens Public Communication – Presentations & Public Speaking 13

  14. Preparation & Development- Subject & Organization Assigned topic Focused vs. overview Core topic Your topic Your research Public Communication – Presentations & Public Speaking 14

  15. Preparation & Development- Subject & Organization Turk C, Effective Speaking: Communication in Speech, 1985 Pick 5 points you want to cover Arrange appropriately Avoid covering too much Time it perfectly Public Communication – Presentations & Public Speaking 15

  16. Preparation & Development- Subject & Organization 5 min 6 min 7 min/topics 6 min 5 min Timing: “5-6-7” Intro Background Topics 1 – 5 Conclusion Questions Public Communication – Presentations & Public Speaking 16

  17. Preparation & Development- Subject & Organization Morgan N, Harvard Manag Comm Letter, May 2001 • Begin on time • Show the audience your organization • If you think you are funny… … make sure you are Public Communication – Presentations & Public Speaking 17

  18. Preparation & Development- Subject & Organization Morgan N, Harvard Manag Comm Letter, July 2001 • Tell them (3 T’s) • Tell them what you’re going to tell them • Tell them • Tell them what you told them Public Communication – Presentations & Public Speaking 18

  19. Preparation & Development- Subject & Organization • Summarize • Make the ending consistent • Take a stand and defend it • Give people a take-home message Public Communication – Presentations & Public Speaking 19

  20. Preparation & Development- Subject & Organization Vik G, Bus Comm Quarterly, June 2004 • Questions: • Allow time • Ensure the entire audience hears • Directly answer people • Don’t point / ridicule / play down • Give your contact e-mail at the end Public Communication – Presentations & Public Speaking 20

  21. Preparation & Development- Subject & Organization • Hand-out • Is it required? • Often electronic • Dependent on the venue • Formal hand-out vs. slide print out Public Communication – Presentations & Public Speaking 21

  22. Preparation & Development- Slides & Equipment Podium Lavaliere microphone Thumb drive (backup) Laptop and projector Know the technology Public Communication – Presentations & Public Speaking 22

  23. Preparation & Development- Review & Rehearsal Review Rehearse Review Rehearse Public Communication – Presentations & Public Speaking 23

  24. Presentation & Delivery “Teaching is a learned art” Public Communication – Presentations & Public Speaking 24

  25. Presentation & Delivery- Your Style Lunemann R, Tech Comm, Aug 2008 Memorized vs. ad-lib style Notes within PowerPoint Automatic slide transitions Rehearse your presentation Public Communication – Presentations & Public Speaking 25

  26. Presentation & Delivery- Preparing for Success Pratt C, Public Rel Quart, 2003 Be ready Go early Test your gear Visualize yourself Public Communication – Presentations & Public Speaking 26

  27. Presentation & Delivery- First Impression Dress professionally Avoid flashy jewelry You are NOT trying to stand out Public Communication – Presentations & Public Speaking 27

  28. Presentation & Delivery- First Impression Morgan N, Harvard Manag Comm Letter, May 2002 & Jul 2003 1st moments crucial to engage audience Be careful with jokes Possible “Ice Breakers” Public Communication – Presentations & Public Speaking 28

  29. Presentation & Delivery- First Impression Give the goals up-front Reveal take-home message early Public Communication – Presentations & Public Speaking 29

  30. Presentation & Delivery- Non-Verbals Krattenmaker T, Harvard Manag Comm Letter, Dec 1999 Eye contact Body position Gestures Speaking Public Communication – Presentations & Public Speaking 30

  31. Presentation & Delivery- Voice Control Khodarahmi S, Comm World, Feb 2007 Bierck R, Harvard Manag Comm Letter, Apr 2001 Your voice is the most effective tool Change the cadence – pauses Avoid rapid speech Avoid verbal automatisms Silence can be effective Public Communication – Presentations & Public Speaking 31

  32. Presentation & Delivery- Body Control Genard G, Harvard Manag Comm Letter, 2004 Appropriate body image Avoid automatisms Hand control Don’t lean on the podium Don’t turn away from the audience Public Communication – Presentations & Public Speaking 32

  33. Presentation & Delivery- The Ten Be’s Personal Positive Attentive Energetic Committed Obuchowski J, Harvard Manag Comm Letter, 2006 Humphrey J, Harvard Manag Comm Letter, Oct 2001 Yourself Comfortable Honest Brief Human Public Communication – Presentations & Public Speaking 33

  34. Presentation & Delivery- The Presentation Markel M, Tech Comm, May 2009 Baker W, Bus Comm Quarterly, Jun 2004 You are the primary audiovisual Use your slides as enhancement Know your talk cold Practice Public Communication – Presentations & Public Speaking 34

  35. Presentation & Delivery- Making Slides “The basics will go a long way” Public Communication – Presentations & Public Speaking 35

  36. Presentation & Delivery- Making Slides Harvard Manag Comm Letter, Jul 1999 • The Ten Commandments for creating good slides Public Communication – Presentations & Public Speaking 36

  37. 1. Keep It Simple Harvard Manag Comm Letter, Jan 2001 Especially if it is crucial to your talk Give it to people straight up Minimize the overly complex Maximize the relevant Public Communication – Presentations & Public Speaking 37

  38. 2. Talk More – Show Less Robertson A, Tech Comm, Feb 2009 If you put a bunch of text on the screen and the content is important to your talk, the audience will be much more drawn to your pretty colored slides than listening to you – even if you say the same thing that is on the slide Public Communication – Presentations & Public Speaking 38

  39. 3. Be Visually Consistent This Is Hard This take compulsiveness. Some people dont care Public Communication – Presentations & Public Speaking 39

  40. 3. Be Visually Consistent All caps vs. only 1st word This Is Hard This take compulsiveness. Some people dont care Public Communication – Presentations & Public Speaking 40

  41. 3. Be Visually Consistent Period vs. No period This Is Hard This take compulsiveness. Some people dont care Public Communication – Presentations & Public Speaking 41

  42. 3. Be Visually Consistent Verb tense This Is Hard This take compulsiveness. Some people dont care Public Communication – Presentations & Public Speaking 42

  43. 3. Be Visually Consistent Typos This Is Hard This take compulsiveness. Some people dont care Public Communication – Presentations & Public Speaking 43

  44. 3. Be Visually Consistent Shadow & its color This Is Hard This take compulsiveness. Some people don’t Care Public Communication – Presentations & Public Speaking 44

  45. 3. Be Visually Consistent This Is Hard This take compulsiveness. Some people don’t Care Consistent text color is important Public Communication – Presentations & Public Speaking 45

  46. 4. One Message Per Slide If you violate this rule … You’ll violate other commandments Public Communication – Presentations & Public Speaking 46

  47. 5. No Slide Apologies “I’m sorry this doesn’t project well” “My colors are hideous” “I did this at the last minute” Bottom line: slides should be great Public Communication – Presentations & Public Speaking 47

  48. 6. Design For the Back Tiny text is no good “Prairie dog” real-estate

  49. 7. Use Readable Font Certain fonts are not options As are a bunch of others AVOID ALL UPPERCASE Avoid Italics Public Communication – Presentations & Public Speaking 49

  50. 7. Use Readable Font- Standard Typefaces Times Roman Courier Helvetica Palatino Arial Comic Sans MS Verdana Calibri Public Communication – Presentations & Public Speaking 50

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