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Pre-Listing Presentation

Welcome. We saw that your home is no longer actively available on the MLS. If you're ready to try again, we'd like to talk with you about the unique ways we can use our experience and marketing strategies to open up a floodgate of potential buyers.It is our job to ensure you receive:the most amou

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Pre-Listing Presentation

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Presentation Transcript

    1. Pre-Listing Presentation

    2. Welcome We saw that your home is no longer actively available on the MLS. If youre ready to try again, wed like to talk with you about the unique ways we can use our experience and marketing strategies to open up a floodgate of potential buyers. It is our job to ensure you receive: the most amount of money in the shortest amount of time with the least amount of problems The following are a number of useful documents about the home-selling process and the benefits we can offer you. We look forward to speaking with you, getting your home sold, and helping you, your friends, and your family with all of your real estate goals.

    3. Our 10+ Customer Service Commitment Provide you with 10+ Customer Service during the entire selling process including, taking the time to understand your wants, needs and expectations, returning your calls and emails the same day and being honest with you at all times. Help you obtain the highest possible price for your house in the shortest amount of time. Advise you on pricing and assist you with staging your home. Implement the 14 Point Marketing Plan to market your house through as many channels as possible. Coordinate the home showing process. Present all offers in person and advise you on the terms and contingencies. Negotiate offers on your behalf. Schedule and coordinate completion of contingencies and inspections. Monitor the buyers loan process. Coordinate and supervise the preparation of all closing documents and guide you through the closing process.

    4. FAQ About Expired Listings Why didn't my home sell last time? In most situations homes fail to sell for 3 main reasons: Asking price Home condition Staging When you work with us, we will evaluate each of these factors and develop a successful plan to get your home sold. What should we do to our home to ensure the best price? There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that can pay off at resale. We will advise you about specific improvements that will increase your home's marketability and value.

    5. FAQ About Expired Listings How often will you advertise our property? We don't just list homes; We market them. We will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the Internet for our clients, while also using traditional methods including newspaper ads, brochures, yard signs and direct mail. Will you be present at all showings? At open houses We, or a member of our team, will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home.

    6. FAQ About Expired Listings Another agent told us they can get us more money! Some agents will quote a higher price just to get your business, but an overpriced house will not sell. If you choose to work with us, We will conduct a home pricing evaluation prior to recommending an asking price for your home. We will explain how we arrived at the price, but ultimately the decision is up to you. We will offer our professional opinion on how the market will value your home. What marketing responsibilities will we have? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. We will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal.

    7. Why Use An Agent? Time is Money How much is your time worth? $___________ per hour. If you dont use a real estate professional, expect to spend at least 100 hours selling your home assuming there are no problems! Considering your work, family, and personal commitments, is that the best use of your time?

    8. Why Use An Agent? Its a Big Deal Selling (and buying) a home is a big deal. Most people dont sell more than two homes in their lifetime, so its not something they develop expertise in. There are ever-changing laws, ethical practices and practical considerations that you dont want to learn on your own through trial and error or relying on a book or information off the Internet. Its just not worth the risk.

    9. Seven Truths About Real Estate Having an agent represent you has its advantages: Professional representationWe are your personal representatives and we are required by law to represent your best interests to the best of our ability. Personal specialist its similar to hiring an accountant to help you file income taxes or a mechanic to fix your car. If you had the time to master those specialties, you would be doing your own taxes and fixing your car. But who has that sort of time? Besides, most people will sell only two homes in their lifetime two real estate transactions in a lifetime will not turn anyone into a real estate specialist. Objectivity our job is to point out all the pros and cons for all the decisions you will be making throughout the home-selling process. We will even tell you things you may not want to hear because as your agents, We want you to make informed decisions, not emotionally-based decisions. Convenience these days, its nearly impossible to sell a home all by yourself without it turning into a part-time job.

    10. Seven Truths About Real Estate Not all real estate professionals are REALTORS?. Only licensed real estate agents who are members of the National Association of REALTORS? can call themselves REALTORS?. REALTORS? are committed to treat all parties honestly they subscribe to a strict code of conduct and are required to maintain a high level of real estate standards. It is to your advantage to work with a REALTOR? because of the training and standards this professional designation requires.

    11. The price of your home should be based on the price of sold properties in your area rather than the list price of properties now on the market this is how we establish your homes fair market value. If its priced OVER its fair market value it will Not attract as many buyers because theyll think its out of their price range. Take longer to sell. Make competing properties look good. Be overpriced in everyones minds (agents and buyers) and they tend not to forget. Cause you to lose valuable time and miss out on buying your dream home. Cause negotiations to stall. Cause appraisal problems. End up selling below market value in order to make up for all of the above. Seven Truths About Real Estate

    12. Seven Truths About Real Estate Research conducted by the National Association of REALTORS? shows that more buyers purchase their properties at fair market value not above it. The percentage of buyers increases even more when the price drops below fair market value.

    13. Seven Truths About Real Estate The fair market value of your home is determined by the market that is, what todays buyers are willing to pay. Buyers are comparing your home to other homes now on the market. They dont care about: What Your Neighbors Say What Another Agent Says What You Spent On Upgrades What It Costs To Build Today What You Spent On Repairs What You Spent On Remodeling What You Spent On New Carpet What You Paid What You Need What You Want

    14. Seven Truths About Real Estate Your home generates the most interest in the real estate community and among potential buyers during the first 30 days it is on the market. If it is not properly priced during this time, we miss out on this peak level of interest:

    15. Seven Truths About Real Estate Ads are not very effective for selling real estate. Data compiled in 2007 by the National Association of REALTORS? showed that buyers first learned about the home they purchased from:

    16. Buyers Market

    17. 10 Steps To Selling Your Home Define your goals, wants, needs and expectations. A good place to begin is by exploring your short and long term goals in life and how selling your home fits in. We will walk through a process we use to thoroughly understand our clients goals, wants and needs to ensure that your expectations are met. Determine the best price for whats going on in the market right now. We assess the current state of the market and what comparable homes are actually selling for by reviewing a Comparative Market Analysis (CMA) on your home. That way, we can objectively determine its fair market value and price it right.

    18. 10 Steps To Selling Your Home Prepare your property so that it is in top-selling condition. Most of us dont keep our homes in top-selling condition. We will work with you to help you see things from a buyers point of view. We will consult with you on what to repair, replace or remove so that your home makes a GREAT first impression. Implement time-proven, research-based marketing strategies. Your home will be marketed with a 14 point marketing plan that has the highest potential for bringing not only the most buyers, but also the most qualified buyers to your doorstep. Show your property. Always keep your home in top-selling condition. When you leave for work, make sure that your home remains in top-selling condition. You know what they say about first impressions!

    19. 10 Steps To Selling Your Home Receive an offer. When a buyer decides to buy your home, an offer will be presented. We will advise you on the offer and whether the buyer is qualified to purchase your home. Negotiate to sell. Most offers require some level of negotiation. We will work together to decide your parameter and we will negotiate on your behalf. Have your home appraised and inspected. Once you have accepted an offer, We will work with the buyers agent to coordinate an appraisal, inspections and a survey (if required). If the buyer requires that certain repairs be made on your home, We will continue to negotiate on your behalf and recommend vendors so we move successfully from contract to closing.

    20. 10 Steps To Selling Your Home Prepare for closing. A few days before closing (also known as settlement), We will contact the title company and the buyers agent to ensure that all the necessary forms and documents have been prepared. We will meet with you to review the closing documents and let you know what additional forms and information you need to bring to the closing meeting. Close! At the closing meeting, ownership of your property is legally transferred to the buyer. We will be present to advise you and ensure that everything goes according to plan.

    21. Our 14 Point Marketing Plan Price your home strategically to be competitive with the current market and current price trends. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects.

    22. Our 14 Point Marketing Plan Provide a home warranty from American Home Shield that will protect your property during the process and add extra value to buyers who will also receive a years worth of protection. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. Optimize your home's Internet presence by posting it on local and global MLS systems and over 25 buyer focused websites, using 20+ photographs and creative descriptions.

    23. Our 14 Point Marketing Plan Create a property specific website that will solely feature the benefits of your home. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. Include your home in our company/MLS tour to allow other agents to see your home first hand.

    24. Our 14 Point Marketing Plan Advertise your home in my online real estate newsletter and direct mail direct mail campaigns. Create an Open House schedule to promote your home to prospective buyers. Target my marketing to active buyers and investors in my database that are looking for home in your price range and area. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

    25. AHS Seller Benefits Sensible protection against unexpected repairs Your home systems & appliances wont last forever. In fact, the average life expectancy of nine critical home systems and appliances is 13 years, and the likelihood of failure within any given year is 68%. Your Sellers Home Warranty will protect you against many financial risks Imagine you are preparing for a showing to a prospective buyer. To your surprise, the water heater bursts and water is trailing down the hallway. The average repair range on a water heater is $82-$197, and the average replacement range is $415-$661. Without a Home Warranty, this could be a major setback but with AHS listing coverage you can have an immediate solution to the problem!

    26. Property Specific Website

    27. Our Hit the Yellow Brick Road Guarantee Concerned about being LOCKED IN for a long period of time in a lengthy listing contract? Worried you'll be stuck with an agent that sounds good today, but you may never hear from again?

    28. Keller Williams Landmark Keller Williams Landmark ranks #1 in putting listings under contract in Queens according to the Long Island Board of Realtors!

    29. The Ruby Slippers Team Tammy Daltondoubles as musical theatre actress when not buying and selling Real Estate.She has been a resident of New York since 2001 and has extensive knowledge of Queens - in fact, she was most recently named "Miss Astoria" at the NY Miss Fag Hag Pageant! Her specialties are single family homes and rentals in Astoria, Long Island City, Sunnyside, Woodhaven, Forest Hills, Flushing and Bayside. Tammy prides herself as a home pricing specialist - Utilizing top pricing and marketing strategies to sell homes in the shortest time possible!

    30. Contact Us For More Info If you have any questions about the upcoming sale of you house or to request a Home Pricing Evaluation & Listing Consultation with us, feel free to contact us anytime!

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