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Pricing Basics. Marketing Basics. Illegal Pricing Practices. Pricing Strategies. Branding. 100. 100. 100. 100. 100. 200. 200. 200. 200. 200. 300. 300. 300. 300. 300. 400. 400. 400. 400. 400. 500. 500. 500. 500. 500.

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  1. Pricing Basics Marketing Basics Illegal Pricing Practices Pricing Strategies Branding 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500

  2. This is what is being priced besides the actual good or service itself.

  3. What is additional services/warranties?What is benefit/value to the customer?

  4. During certain market conditions, this is when the price needs to be lower than the competition.

  5. What is trying to break into an existing market?

  6. Besides maximize profits, this is a main pricing objective.

  7. What is increase market share?

  8. During certain market conditions, this is when the price can be higher than the competition

  9. What is trying to expand into new markets?

  10. This is a positive effect of pricing laws besides customers know they aren’t being taken advantage of.

  11. What is pricing is competitive?

  12. This is the marketing mix.

  13. What are the 4 P’s?

  14. These are the 4 P’s.

  15. What are Product, Price, Place (distribution),Promotion?

  16. . These are the four stages of a product life cycle. (in order)

  17. What is Introduction, Growth, Maturity, Decline?

  18. This function of marketing is responsible for moving, storing, locating, and/or transferring ownership of goods and services

  19. What is channel management/distribution?

  20. This is gathering, accessing, synthesizing, evaluating information about customer satisfaction, needs and wants to aid in business decisions.

  21. What is marketing-information management.

  22. This is collaborating with other companies to set prices for a company’s products.

  23. What is Price fixing?

  24. This is charging different prices to similar customers in similar situations to create unfair competition

  25. What is Price Discrimination

  26. This is when products are advertised for a low price then that advertised product is not available. The sales person tried to persuade the customer to buy a more expensive product.

  27. What is Bait-and-switch Advertising

  28. This is when foreign producers offer their products to domestic consumers at lower prices than the domestic producers can afford to sell at (below market pricing)

  29. What is Dumping

  30. This is the practice of selling A product or service at A very low price, intending to drive competitors out of the market

  31. What is Predatory Pricing

  32. This is when every item in that retail store is at the same price (Dollar Store)

  33. What is One Price Pricing

  34. This is when every customer negotiates their own price.

  35. What is Flexible Pricing

  36. This is the price at which A product is ACTUALLY sold to the customer

  37. What is The Selling Price

  38. This is the initial amount that the company would like to charge for an item

  39. What is Retail Price

  40. This is a legal pricing tactic that offers popular products at or below cost to bring customers to that retailer in hopes of selling additional items at a profit.

  41. What is Loss-Leader Pricing

  42. These are products that do not carry a company identity.

  43. What are generic brands?

  44. . This is a name, term, design, symbol, or combination of these elements that identifies a business, product, or service and distinguishes it from its competitors.

  45. What is a brand?

  46. The ability to recognize a product on the shelves by its brand.

  47. Brand Recognition

  48. This is abrand that is used on two or more individual products. The product group may or may not be all of that firm’s product line.(automobile companies)

  49. What is family branding

  50. These are brands that are developed and owned by wholesalers and retailers. (K-Mart brand clothing)

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