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Let ’ s Do It! World Cleanup and World Waste Map Kadi Kenk Head of Regional Coordinators

Let ’ s Do It! World Cleanup and World Waste Map Kadi Kenk Head of Regional Coordinators. Let ’ s Do It! cleanup model:. First you have 1 country troubled with illegal dumping Then you have concerned people to take up the initiative They start the mapping of the garbage

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Let ’ s Do It! World Cleanup and World Waste Map Kadi Kenk Head of Regional Coordinators

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  1. Let’s Do It! World Cleanup and World Waste Map Kadi Kenk Head of Regional Coordinators

  2. Let’s Do It! cleanup model: First you have 1 country troubled with illegal dumping Then you have concerned peopleto take up the initiative They start the mapping of the garbage raise the issue in public and invitethe whole society to cooperate and clean it all up in just 1day and HAVE FUN!

  3. Let’s Do It! 2008 in Estonia • Preparation time - 7 months • Team - more than 600 volunteers • Mapping of the waste - 300 volunteers, mapping • weekends, special software • More than 500 partners • A zero-budget campaign with opinion leaders, • actors, musicians, sportsmen • Raising the issue and gaining support of the public • and the media

  4. Raising awareness = mapping Geomapping the trash for planning and logistics Searching for partners from the private, public and NGOsector. They got 90% of services for free Building up a network of local leaders who help to plan andmanage the clean-up day Broad media campaign prior to the clean-upaction to recruit volunteers and raise public awareness of thedumping and littering problem Registrating volunteers: 40 000 volunteers, 5 000 teams Logistics, how to manage the waste collected

  5. Long term results • The amount of illegal waste drastically reduced. 2. New level of public awareness about the waste issues. 3. Successful co-operation experience throughout the whole society. 4. New wave of ambitious civic actions (e.g. World Cleanup)

  6. Global scale It’s estimated that there is approx 100 million tons of illegal garbage lying around in the world. Waste is not just an esthetic issue – it’s also about health, cooperation and responsibility. We need to stop looking away from the waste and start looking at it as an unused resource. To build up awareness and start addressing the illegal dumping problem we need to: • Monitor the situation in detail; • Engage local communities actively in the process; • Engage local authorities actively in the process; • Analyze the data to design and execute a cooperation action.

  7. TOOL FOR MAPPING Step 3 Step 1 Step 2 Install app Map List Done! Apps for iPhones and Androids are ready, mapping is also possible manually on our webpage 7

  8. World Waste Map

  9. World Waste Map

  10. OUR STORY: USING DIGITAL TOOLS FOR ORGANIZING VOLUNTEERS IN HIGH NUMBERS • Bosnia & Herzegovina - 100 000 volunt. • Brazil – actions in 10 biggest cities • Estonia - 4% of population • Finland - 5,6% of population • Hungary - 2% of population • Latvia – 5 years and million volunteers • Lithuania - 5 years and 6% of popul. • Bulgaria - 320 000 volunteers • Phnom Penh,Cambodia - 5000 volunteers • Portugal - 1% of population • Moldova – 2 years and 400 000 volunt. • Romania - 1% of population • Russia – 3 years and over 500 actions • Serbia - 3% of population • Slovenia – 13,5% population • Ukraine- 400 000 volunteers 8.3 M people have participated in actions with this concept over the past 6 years 10

  11. Pros and cons of a virtual garbage map

  12. PROs – all the aforementioned CONs • LIMITED to internet • Requires smart-phone (easy-use) • Manual updating • Over-mapping • Difficult to combine with similar applications • …

  13. TODAY World Cleanup 2013 A year for cleanups all around the world – Over 8,3 million volunteers who have cleaned their countries already! More countries joining – we are now over 100 countries and there is room for more More info: www.letsdoitworld.org

  14. Thank you! www.letsdoitworld.org

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