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2. MKT 571Dreams Come True/Uophelp.Com MKT 571 Final Exam Guide (New) For more course tutorials visit Www.Uophelp.Com . The stage in the new product process that occurs first and has a pass ratio of 1:4 is the ________ stage. • test marketing • idea screening • product development • product soft launch 2. If Ming was interested in capturing distribution metrics for her retail organization, which of the following might she consider?

3. MKT 571Dreams Come True/Uophelp.Com MKT 571 Final Exam Guide (New) For more course tutorials visit Www.Uophelp.Com 1.         Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?             Technological             Political             Economic             Cultural 2.         Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?             Core benefit

4. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) For more course tutorials visit Www.Uophelp.Com This Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target market. In your plan, be sure to do the following:

5. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) For more course tutorials visit Www.Uophelp.Com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website.

6. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) For more course tutorials visit Www.Uophelp.Com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan.

7. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) For more course tutorials visit Www.Uophelp.Com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian

8. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 For more course tutorials visit Www.Uophelp.Com Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits.

9. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 For more course tutorials visit Www.Uophelp.Com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: Describe the target market (audience) profiles, key buying behaviors, and decision motivators for the consumer target market. Note: Do not pick different target markets for the domestic and international markets.

10. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) For more course tutorials visit Www.Uophelp.Com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1

11. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) For more course tutorials visit Www.Uophelp.Com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1

12. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 For more course tutorials visit Www.Uophelp.Com Develop a 1,400-word Communication Plan including the following: Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is best for marketing your product or service in the domestic and international markets.

13. MKT 571Dreams Come True/Uophelp.Com MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project For more course tutorials visit Www.Uophelp.Com Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following:

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