Menu Designing Ideas That Can Help You Boost Your Sales

1. Menu Designing Ideas That Can Help You Boost Your Sales Do you think that the menu is an important part of your business? No? Well, a brilliantly designed menu can change the fate of your restaurant quite easily. From enhancing the dining experience to improving the brand value of your restaurant, a well-designed menu card can do a lot of good to your business. Studies have shown that menu designing can improve the profit of the restaurant by 15%. Want to know how you can get the same benefit of menu designing? Well, check the following section of this article. Categorize Dishes Based on Profit and Popularity While designing the mini menu cards, make sure to keep it as simple as possible. One of the easiest methods of doing that is categorizing the dishes of your place into different categories. You can divide the dishes into simple categories like appetizers, entrées, desserts and beverages, or you can create your unique categories. For example, you can arrange according to the popularity or the style of the dishes. By categorizing the dishes of your restaurant in different categories, you will make the menu designing easier than before. Guide the Purchasing Decision You might want to present as many dishes as possible to your customers. However, there’s one problem. The number of choices is not beneficial for your customers. Too many choices make the customers indecisive, which can lead to no choice at all. To make the ordering process of your customers easier, and to help them to choose the dishes you want them to, you should limit the number of dishes in the menu of your restaurant. By limiting their choices of dishes, you can help them to try your bestseller dishes. Place High Margin Dishes in Golden Triangle

2. If you are running the restaurant for a long time, then you are well aware of the golden triangle of your menu. If you don’t know what the golden triangle is, then know that it is the area in which our eyes tend to move. Customers tend to order the dishes that stays inside the golden triangle more than other dishes. That is why you should put all your top profit-earning dishes in this area to spike your sales. Highlight One High Margin Item of the Category You can help the customers in their decision-making process further by highlighting one high margin item of your restaurant. You can use italics, or bold texts to grab the attention of the customers. Use highlights or other eye-catching designing tactics to make the dish appear special. However, be sure not to go overboard with your highlighting tactics. If you do, it will bring you no fruitful results for sure. Use Photos Sparingly There’s no doubt that photographs can enhance the sales of your dishes quite effectively. However, too much of anything does not work as well as would like it to. That is why it is advisable to use only a single photograph per page to entice your dishes. But keep in mind that the picture of the dish should be clear and appealing. Just think, would you like to see a picture of a dish that is hazy and not very appetizing. The photo on your mini menu offers the gentle push to the customers in the right direction. Use Menu Modifiers Most restaurants use conventional modifiers like extra toppings or a free side to the main dish. However, you can add unconventional modifiers to boost the profit of your business. Think about the modifiers like free coffee or a liqueur along with the dessert. You should choose the modifiers according to the status of your business. If you can't balance the modifiers, you might do more harm than good to your business. Cross-Selling

3. When you buy something from the virtual store, have you noticed a tag saying frequently bought together? That is called cross-selling. It is a subtle way to push the customers to the dishes you want them to buy. You can apply the same tactics to your restaurant as well. You just have to give the tried and tested method of cross-selling some unique tweaks of your own. It will bring you more profit than before. Use the Color As Your Weapon Researchers have proved that people react differently to different types Different types of colors trigger our memory associations and prod us to buy the products that the businesses want. You can color code your menu to send subtle messages customers. For example, you can use green to imply that the food is fresh and use red to encourage the customers to buy the dishes that have higher profit margins. of colors. to your Bringing profit to your restaurant does not always require cost-cutting and raising the prices of your dishes. Sometimes with a simple revision in the design of your menu can bring you the desired result. A cleverly designed menu can create positive impacts on the bottom line of your business. Try to follow the above tips and see the changes for yourself. Contact Us To know more about the advantages of the pocket menu, you should get in touch with the professionals on 888-636-8252 or drop a mail at info@pocketmenu.com. You can also visit our website https://www.pocketmenu.com/ to check the current deals.