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Dell Gaming: Unleashing the Power of Gaming in India

Dell India, a renowned technology company, aims to tap into the booming gaming market in India by leveraging social media activities and partnering with NVIDIA Gamer Connect to promote its Dell Gaming and Alienware range. Through engaging social media content, live product launches, interactive events, and exciting fan gratification activities, Dell aims to create awareness, build hype, and provide an unparalleled gaming experience to both pro and budding gamers in India.

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Dell Gaming: Unleashing the Power of Gaming in India

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  1. G A M E R C O N N E C T 2 0 1 8

  2. Company Profile • Dell India has been awarded multiple CMO Asia awards for Digital Marketing, Best Branded Content 2018 (Fox Glove Awards), Best Digital Integrated Campaign 2018 (Marketing Excellence - TIMES), Best Use Of Data and Research 2018 (ACEF), Outstanding Contribution to the Cause of Education 2018 (National CSR Leadership Awards) and countless more accolades over the years. Incorporated as Dell Computer India Private Ltd. in Bengaluru in 1996, Dell has been among the fastest growing technology companies in India and continues to be among the top three today.Customers are at the core of everything we do. We listen carefully to their needs and desires and collaborate to find new ways to make technology work harder for them. We are focused on delivering solutions to enable smarter decisions and more effective outcomes so our customers in India can overcome obstacles, bring their ideas to life and pursue their dreams. Above all, we are committed to the superior long-term value they need to grow and thrive.

  3. Team Brutality Association – The Big Why? Popular in the gaming community – their fans look up to them PC gaming experts aka domain experts Can create engaging content on social media that drives awareness of offers and the brand.

  4. Objective With one of the largest youth population, India is poised to become the leading market for the gaming industry. Thus, the objective is to bring gaming audience together and leverage their presence via SMM activities to push the Dell Gaming brand The Big Idea • Associate with NVIDIA Gamer Connect, the largest gaming technology showcase platform to showcase Dell Gaming and Alienware’s range. To deliver an experience to aspiring and pro gamers.

  5. Strategy • The ongoing strategy is to get maximum awareness for Gamer Connect and engage with PC gamers by driving social media for registrations, driving mentions through engaging activities, both online and offline as well as encouraging games to share how Dell Gaming and Alienware enhances their gaming experience. • Target Audience Pro and budding gamers

  6. Social Contest Countdown/Build-up Teaser Event Product Launch Live Stream

  7. Teaser To generate a buzz among gamers and to inform audiences about Dell’s presence at GamerConnect, a series of teasers was pushed out on social media.These teasers gave glimpse of Gamer Connect as well as a showdown of Dell Gaming and the budding gamer community in India

  8. Countdown/Build-Up To create excitement among existing fans and building a hype in the gaming community, posts creating a build-up of GamerConnect were pushed out on social media. The build-up posts encouraged users to register for Gamer Connect and as well as list down the various attractions at the venue ranging from interacting and experiencing the Dell Gaming and Alienware laptops to getting immersed in a VR zone with virtual reality gaming.

  9. Fan Gratification Activities • Fan gratification activities are a great engagement building tool. We hosted a few on our social pages and the winners stood a chance to meet Team Brutality. • These activities helped drive conversations and also create awareness for driving registrations for Gamer Connect

  10. Product Launch Live Stream Dell’s new gaming range was introduced live by Dell Product experts and Gamers which was live streamed on social. These product launches were streamed on social media and spoke in length about the launched product’s features and how it adds on to the ultimate gaming experience that Dell Gaming has to offer. Product Launched: Dell G3 + G7 • Link: https://www.facebook.com/alienwareindia/videos/vl.210992249462261/1823689107699992/?type=1

  11. Gaming Experience At events, pro and budding games got to interact with each other and also get a hands-on Dell Gaming experience.GamerConnect had various Dell Gaming booths where gamers could play team-v-team or 1v1 games and immerse themselves in a seamless Dell Gaming experience. These events were showcased on social media to amplify the brand offering and propel Dell Gaming as the ultimate gaming experience.

  12. On-Ground Team Battles Spin The Wheel VR Gaming Zone Celebrating 22 Years of Alienware Spot prize quizzes Alienware Treasure Hunt

  13. VR Gaming Zone Virtual Reality (VR) has revolutionized gaming. With a VR booth at the GamerConnectevents, gamers had a changes to try their hand at VR games and experience high-performance on Alienware machines

  14. Team Battles Multiplayer games have always been fun. By having team battles, the gamers experienced the fluid world of Dell Gaming machines.Such events help in building the brand persona of being a gamer’s brand and also pushed the flawless Dell Gaming machines.

  15. Spin The Wheel and Spot Prizes To increase participation on-ground and further amplify reach and engagement via social media, a spin the wheel game was played on-site. Winners got free goodies!The spin the wheel had various options such as take a selfie, participate in a tongue-twister, etc.Other on-site games were organized where audience were asked Alienware trivia and the ones answering correctly were given merchandise. • Link: https://www.facebook.com/alienwareindia/videos/vl.210992249462261/491968161284767/?type=1

  16. Celebrating 22 Years Of Alienware To propel brand recall and establish brand legacy, GamerConnect was the perfect event to celebrate 22 years of Alienware!This was also shared on social media for impressions. The celebrations also included demos of existing Alienware laptops and gaming rigs to increase product awareness.

  17. Treasure Hunt • A treasure hunt game was organised at the venue to give them Dell and Alienware experience and also get them to engage with the brand • The game entailed participants to download an Alienware QR code reader and scan clues all over the venue. The winning team that solved the treasure hunt in the least amount of time won! • Link: https://www.facebook.com/watch/?v=1716354205100150

  18. Results • Gamer Connect clocked in 3726813 impressions on Facebook and 8591 impressions on Twitter. • The posts reached 4213772 people on Facebook and video content got 58462 views on Facebook • On YouTube, GamerConnect videos garnered 8349 views. • Instagram Stories of GamerConnect events pegged in 142251 views. • The posts were engaged upon by 5680654 users on Facebook and Twitter

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