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Link Building the Right Way

Link Building the Right Way. Searchability. Average clicks per position. 11 Billion Google Searches Per Month 75% Click on Organic Search Results. Pyramid for Success. Types of Links. Inbound links Outbound links Internal linking Do Follow No follow . Link Importance .

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Link Building the Right Way

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  1. Link Building the Right Way

  2. Searchability Average clicks per position • 11 Billion Google Searches Per Month • 75% Click on Organic Search Results

  3. Pyramid for Success

  4. Types of Links • Inbound links • Outbound links • Internal linking • Do Follow • No follow

  5. Link Importance • Every follow link is a Vote! • More votes = More relevance = Better ranking • Shows trust between sites • Tells search engines: People like you!

  6. Links effect your ranking!

  7. Ways to affect Popularity

  8. Increasing Authority

  9. What does that mean? • Search Engines Use Links to Determine Where a Page Should Rank In Search Results • Google is the Dominant Search Engine Today • Popularity = Number of Inbound Links • Authority = Quality of Inbound Links • Relevance = How Your Content Relates to the User’s Query

  10. Create An Effective Linkbuilding Strategy

  11. Check on your Competition

  12. Use Advanced Search Operators Advanced search operators will help you find linkbuilding opportunities on your own site as well as other sites. Here are a few ways to use advanced search operators to find link opportunities: • Find a site’s most powerful page for a particular keyword based on inbound link  relevance. • Find a site’s most powerful page for a particular keyword based on the keyword’s use in a title. • Find a site’s most powerful page for a particular keyword based on the keyword’s use in the body text of a page. • Find mentions of a site’s name or domain name in content during the past X time period. • Find locations in which there is user generated content for a particular topic.

  13. Search Operators

  14. Search Operators

  15. Approach Sites for Links • Reach out to the sites and pages you want to link to • Personal phone calls • Personalized emails • Content creation • Guest blogging

  16. Optimizing Syndicated Content for Linkbuilding • Get your content out there • Use affiliate programs • Simple RSS feed • Properly code each link to get credit - “used by permission from domain.com” • Link key phrases to appropriate landing pages • Qualify your links!

  17. Utilizing Directories for Your Linkbuilding • DMOZ.org • Yahoo! • Google + • Local Directories

  18. Localized Links • Business Organizations • Charities in the area • Chamber of Commerce • Local newspapers • City websites • Local bloggers • Universities, colleges, trade schools: Internships or employment openings • Meetups • Networking events

  19. Google Trends

  20. Preparation for Success Google Analytics Google Adwords Google Webmaster Tools Yahoo Site Explorer

  21. Beware Google Ban! • You risk banishment from SERP pages • Avoid link farms • Avoid “black hat” tactics • The best approach — create websites for your customer!

  22. Free Tools PRchecker.info Word Press Blog Google Reader Google or SEObook tool bar XML-Sitemaps.com • Google Adwords • Google Analytics • Yahoo Site Explorer • FastSERP.com • Google Webmaster Tools

  23. Google Places • Local search results • Its FREE • Its Easy

  24. Client results

  25. SEO Takes Time • Starting and maintaining an SEO campaign involves a lot of tasks • SEO needs to happen gradually and must look natural • New sites take time to show up in SERPs • The older the site the faster it ranks • Target area makes a huge difference • SEO involves ongoing changes to the algorithm and is ongoing • A lot of high quality content is needed • Competition is always improving • The internet is always evolving

  26. Contact our Sales Department with any questions by calling 866-466-7829

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