1 / 16

How to write a Press release

Press releases are published for spreading information regarding services and products. Writing a Press Release will help the business to grow and reach the targetted audience.<br>Contact us Now! Website - www.pressreleasepower.com Skype - shalabh.mishra Telegram - shalabhmishra Whatsapp - 919212306116 Email - shalabh.mishra@gmail.com Mobile -9212306116, 8860646116<br>#pressreleasedistributionservices #Pressreleaeservices<br>#Howtowriteanewbusinesspressrelease<br>#Writeanewbusinesslaunchpressrelease<br>#Howtowriteaproductlaunchpressrelease<br>#Productlaunchpressrelease

Télécharger la présentation

How to write a Press release

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Website - www.pressreleasepower.com Writing and Using Press Releases Services

  2. Website - www.pressreleasepower.com Overview: Writing and UsingPress Releases • Definition • Advantages • An example • Tips for Preparing Disseminating Using • Putting it into practice

  3. Website - www.pressreleasepower.com Press Releases • Also called news releases • Newspaper-style stories disseminated to journalists (and sometimes others) by groups with news or other information they want to convey to broader audiences • Sometimes published as is (especially by smaller media) • Often starting points for stories in the media

  4. Advantages of News Releasesfor Those Issuing Them • Can efficiently disseminate information simultaneously to many members of the media • Can help ensure that coverage is accurate • Can increase the likelihood that desired aspects of the subject are emphasized Website - www.pressreleasepower.com

  5. Advantages of News Releasesfor Those Receiving Them • Make it easy to be aware of potentially newsworthy items • Can be an efficient source of reliable information on topics • Note: News releases are sometimes termed “information subsidies”. Email - shalabh.mishra@gmail.com

  6. An Example • “Old drugs find new target for treating brain tumor”, released by University of California, San Diego, 18 November 2011 • Identified through Press Release Power www.pressreleasepower.com a good source of examples of news releases Website - www.pressreleasepower.com

  7. Advice: Writing a News Release • Have the release resemble a newspaper story. • Keep the release relatively short. • Include an informative headline. • Provide a release date. • List one or more contact people. • Present the main point immediately; then provide details. (Use “inverted pyramid format”.) Website - www.pressreleasepower.com

  8. Writing a News Release • Consider providing (or offering access to) • Photos • Other graphics • Video clips • Audio clips Email - shalabh.mishra@gmail.com

  9. Writing a News Release • If you are trying to promote your institution, mention it early (and perhaps repeatedly) in the article. • Remember to include the 5 Ws and an H. • Include some quotes. Ideally, place at least one of them early in the release. • Write the release in simple, readable language. • Do not exaggerate. Email - shalabh.mishra@gmail.com

  10. Disseminating a News Release • Issue a news release only if the subject seems truly newsworthy. • Try to schedule the release for a time when little else is happening in the news. • Make the news release available through reporters’ preferred channels (for example, by e-mail and online). Website - www.pressreleasepower.com

  11. Disseminating Releases • Consider posting the news release on both your website and one or more central sites used by reporters. • Perhaps alert reporters who seem especially likely to be interested. • Make sure that the contact person(s) and others whom reporters might well want to contact are available. • Monitor use of the release. Email - shalabh.mishra@gmail.com

  12. Using News Releases:Guidance for Reporters • Regularly check websites that often contain news releases of interest. • Sign up for media lists of institutions often issuing news releases of interest. • Double-check information from news releases. • Don’t base all stories on news releases. Also show initiative in coming up with story ideas. (Not everything important has a release.) Website - www.pressreleasepower.com

  13. Using News Releases • In general, use news releases only as starting points. • Consider what is missing—and obtain it. For example, provide broader context. • If the news release is based on a journal article, obtain and read the journal article. • Do interviews, including with outside experts. • Consider using news releases as starting points for stories on broader topics or trends. Email - shalabh.mishra@gmail.com

  14. Discussion: Putting It Into Practice • General questions, comments, and suggestions • Your experience writing or using news releases; suggestions based on that experience • Things you might do differently in the future Website - www.pressreleasepower.com

  15. Contact Us Website - www.pressreleasepower.com Skype - shalabh.mishra Telegram - shalabhmishra Whatsapp - +919212306116 Email - shalabh.mishra@gmail.com Mobile -9212306116, 8860646116

  16. Thank you

More Related