Information Architecture & Design

1. Information Architecture & Design • Week 3 Schedule • Syllabus Updates • Group Project Finalized • Research Presentations Finalized • IA Methodologies • Class Work: Site Proposal Outline

2. Process and Methodology • Phased Approach • Research • Strategy • Design • Implementation • Administration

3. Research Framework • Context • Content • Users

4. Context • Business Goals • Funding • Politics • Culture • Technology • Human Resources

5. Content • Document/data types • Content Objects • Metadata • Volume • Existing Structure

6. Users • Audiences • Tasks • Needs • Information Seeking Behavior • Experience • Vocabularies

7. IA Strategy • IA Administration • Develop • Maintain • Technology Integration • Past • Present • Approach • Top-down (centralized - organization) • Bottom-up (decentralized – content-based) • Metadata • Navigation Design

8. Work Product and Deliverables • Metaphor Exploration • Organization (environment) • Functional (tasks) • Visual (graphics) • Scenarios • Experience Design • Case Studies • Conceptual Diagrams • Wireframes • Strategic Analysis • Project Plan • Presentations

9. Design and Documentation • Influenced by Context of the Project • Focus on Process and Product will result • Multiple Views (multiple ways to learn) • For Dev Team • For Users • Blueprints (Flowcharts) • Whole Site • Specific (task or page) • Data Flows • Wireframes become Templates

10. Design and Documentation… • Content Mapping and Inventory • What you have. • What you need. • How you get it. • Models • Content (granular) • Relationships • “Data Flow” • Controlled Vocabularies • Design Sketches • Prototypes • Style Guides (earlier and later) • Administration

11. Designing Communications • As Product • As Process • The Communications Experience • Positive, Cohesive Messages • Advertising • Promotion • Leveraging Pre-existing knowledge and preferences • Frames of Reference (PoV)

12. Design Strategies • Remembering What It’s Like Not to Know • Flores’ Worlds • What you know you know • What you don’t know • What you don’t know you don’t know • Create Interest • Choices • Connections • Integration • Goals • Ideas

13. “Design in the Digital Age” • Focus on Connections Among Design Elements • Text • Graphics • Audio • Video • Immersion • Interaction • Quality • Utility • Meaning • Change or Expand Knowledge

14. Leveraging with Design • Map to other Media • TV • Magazines • Movies • Advertising • Environmental • Conversation

15. Customer Centered-Web Design • Who would not want to do this? • Involve Customers in the Design (IA) Process • Too Many Decision Makers • Goals of CCWD • Ease of Use • Content • Satisfaction • Performance • Brand Value • Nine Myths of Customer-Centered Design

16. Using Web Design Patters • Leveraging Previous Work • Understanding the Design Goals • Fitting Patterns to Design Goals • Types of Patterns • Site Genres • Navigation • Homepage • Content • Trust and Credibility • Page Layouts (Wireframes) • Performance

17. Project Proposal Outline • Description of the Project • Scope of the Project • Timeline for the Project • Schedule • Tasks • Project Deliverables • Alternatives • Roles in the Project • Project Expectations • “Customer” Contact • Critical Success Factors • IA Development Methods • Communication • Workflow

18. Project Proposal Outline 2 • IA Development Deliverables Descriptions • Site Map(s) • Storyboards • Paths Through the Site • Tasks and Scenarios • Wireframes and Templates • Prototype Designs (Wireframes and Content) • Talk Aloud • Paper • Low Fidelity Digital • High Fidelity Web

19. Your Project Proposals • Break into Groups • Outline Proposal • Start Planning Work • Scheduling • Submit Proposal Next Week in Class