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Businesses in Second Life

Businesses in Second Life. Who is Linden Lab?. Founded 1999 Second Life launched June 2003 Investment First Round 10/04 ($8M); Second Round 3/06 ($11M) Board Mitch Kapor Kapor Enterprises, Inc. Jed Smith Managing Partner, Catamount Ventures Bill Gurley Partner, Benchmark Capital

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Businesses in Second Life

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  1. Businesses in Second Life

  2. Who is Linden Lab? • Founded 1999 • Second Life launched June 2003 • Investment • First Round 10/04 ($8M); Second Round 3/06 ($11M) • Board • Mitch Kapor Kapor Enterprises, Inc. • Jed Smith Managing Partner, Catamount Ventures • Bill Gurley Partner, Benchmark Capital • James Currier Founder and President, Tickle, Inc. Philip Rosedale

  3. What is Second Life? • Virtual world • Not a game

  4. Second Life Principles • Accessible tools • User-owned IP • Economy

  5. Why People Use Second Life • Social Network • Creation • Business

  6. Entering Second Life demo

  7. Avatars and Appearance demo

  8. Clothing and Inventory demo

  9. Building demo

  10. Collaboration

  11. Meetings

  12. Simulation & training

  13. Customer Research

  14. Branding

  15. Information Dissemination

  16. Retail

  17. Retail (web)

  18. Retail (web)

  19. Public Relations • American Apparel • Duran Duran

  20. Working with Linden Lab • Linden Lab is Hosting • Revenue from land sales • No content creation services • OS client

  21. Entering Second Life • Plan - outcome, purpose • Get or hire skills (developers) • Buy land (if necessary) • Create community • Traffic • Engage, interact • Start small • Leverage • Publicize

  22. SL is like RL - and it’s not • Behavior • Engaged, but not constrained • Interaction • All objects can bescripted • No material costs

  23. Thank You Second Life.com business pages: • http://secondlife.com/businesseducation/ Linden Lab • http://lindenlab.com

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