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SWOT Training Economic Animator

SWOT Training Economic Animator. Jan Pesman Toon van Aert. What is a SWOT. Introduction Explanation Examples. Introduction.

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SWOT Training Economic Animator

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  1. SWOTTraining Economic Animator Jan Pesman Toon van Aert

  2. What is a SWOT • Introduction • Explanation • Examples

  3. Introduction • SWOT analysis came from the research conducted at Stanford Research Institute from 1960-1970. The background to SWOT stemmed from the need to find out why corporate planning failed.

  4. Introduction • It started with what is good and what is bad about a operation/product • What is good and what is bad about the present and the future • You can make the SOFT analysis

  5. Introduction • Good in the present = Satisfactory • Good in the future = Opportunity • Bad in the present = Fault • Bad in the future = Threat

  6. Introduction • Afterwards they changed the F(ault) into a W(eakness)

  7. Explanation • SWOT analysis is a subjective assessment of data which is organized by the SWOT format into a logical order that helps understanding, presentation, discussion and decision-making.

  8. Explanation Here are some examples of what a SWOT analysis can be used to assess: • a company (its position in the market, commercial viability, etc) • a method of sales distribution • a product or brand • a strategic option, such as entering a new market or launching a new product • a opportunity to make an acquisition • a potential partnership • changing a supplier • an investment opportunity

  9. Explanation Translating SWOT into actions you can choose for example six categories: • Product (what are we selling?) • Process (how are we selling it?) • Customer (to whom are we selling it?) • Distribution (how does it reach them?) • Finance (what are the prices, costs and investments?) • Administration (and how do we manage all this?)

  10. Explanation • As far as identifying actions from SWOT issues is concerned, it all very much depends on your reasons and aims for using SWOT, and also your authority/ability to manage others, whom by implication of SWOT's breadth and depth, are likely to be involved in the agreement and delivery of actions.

  11. Examples Strengths • Capabilities? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Marketing - reach, distribution, awareness? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Cultural, attitudinal, behavioural?

  12. Examples Weaknesses • Gaps in capabilities? • Reputation, presence and reach? • Financials? Cashflow, start-up cash-drain? • Continuity, supply chain robustness? • Effects on core activities, distraction? • Accreditations, etc? • Processes and systems, etc? • Management cover, succession?

  13. Examples Opportunities • Market developments? • Industry or lifestyle trends? • Global influences? New markets, vertical, horizontal? Niche target markets? • Geographical, export, import? • New USP's? • Business and product development? • Partnerships, agencies, distribution? • Volumes, production, economies? • Seasonal, weather, fashion influences?

  14. Examples Threats • Political effects? • Legislative effects? • Environmental effects? • Market demand? • Vital contracts and partners? • Sustaining internal capabilities? • Sustainable financial backing? • Economy - home, abroad? • Seasonality, weather effects?

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