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Sharing Economy in Brazil Prof. Dalia Maimon dalia@ie.ufrj.br The BRICs in Turmoil

Sharing Economy in Brazil Prof. Dalia Maimon dalia@ie.ufrj.br The BRICs in Turmoil Jalisco, México, june 2017. The sharing economy has been widely hailed as a major growth sector, by sources ranging from  Fortune  magazine to President Obama .

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Sharing Economy in Brazil Prof. Dalia Maimon dalia@ie.ufrj.br The BRICs in Turmoil

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  1. SharingEconomy in Brazil Prof. DaliaMaimon dalia@ie.ufrj.br TheBRICs in Turmoil Jalisco, México, june 2017

  2. The sharing economy has been widely hailed as a major growth sector, by sources ranging from Fortune magazine to President Obama. • Time magazine ranked it among the 10 ideas that will change the world. • It has disrupted mature industries, such as hotels and automotives, by providing consumers with convenient and cost efficient access to resources without the financial, emotional, or social burdens of ownership. Questions : • 1.The sharing economy is mostly a reconfiguration of existing practices? • 2.What the impact of sharing economy on employment and regulation

  3. SharingEconomydrivers, Schor (2014) • Economicsfactors, • Environmental • Social • Cultural

  4. SharingEconomy: Definition The sharing economy is a socio-economic ecosystem built around the sharing of human and physical resources. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. The sharing economy is a rising pattern in consumption behavior essentially based on accessing and reusing products to utilize idle capacity.

  5. Digital andSharingPlatforms Source: IGAS, RAPPORT N°2015-121R

  6. Source :IGAS, sur la base du rapport de la Banquemondiale, Digital dividends, 2016.

  7. KEY CRITERIA (BOTSMAN,2016) • The core business ideainvolvesunlockingthevalueofunusedorunder-utilizedassetswhetherit’s for monetaryornon-monetarybenefits. • Thecompanyshouldhave a clearvalues-drivenmissionandbebuiltonmeaningfulprinciplesincludingtransparency, humanness, andauthenticitythatinform short andlong-termstrategicdecisions. • Theprovidersonthesupply-sideshouldbevalued, respected, andempoweredandthecompaniescommitted to makingthelivesoftheseproviderseconomicallyandsociallybetter. • Thecustomersonthedemandsideoftheplatformsshouldbenefitfromtheability to getgoodsandservices in more efficientwaysthatmeantheypay for accessinsteadofownership. • The business shouldbebuiltondistributedmarketplacesordecentralized networks thatcreate a senseofbelonging, collectiveaccountabilityandmutualbenefitthroughthecommunitythey build. KEY CRITERIA (BOTSMAN,2016) KEY CRITERIA (BOTSMAN,2016)

  8. SharingEconomy in Latin America (FOMIN/BID 2017) • In Latin America, the Sharing Economy is growing steadily through local platforms, specially in areas of transport, tourism and crowndfunding and participation in international platforms. • Rio de Janeiro today is the third city in the world with more Airbnb places with 21,000 properties, behind Paris and New York. • In Mexico, Uber is growing at 20% per week

  9. Source: FOMIN/BID 2017

  10. Source: FOMIN/BID 2017

  11. Source: FOMIN/BID 2017

  12. Source: FOMIN/BID 2017

  13. Brasil

  14. Case StudIES Source: Maimonetalli 2017

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