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Media Habits of Arab Youth

Media Habits of Arab Youth. Jad Melki Asst. Prof. of Journalism and Media Studies American University of Beirut jad . melki@aub.edu.lb Sponsored by The Issam Fares Institute – AUB UNICEF. Media Habits of Arab Youth.

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Media Habits of Arab Youth

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  1. Media Habits of Arab Youth Jad Melki Asst. Prof. of Journalism and Media Studies American University of Beirut jad.melki@aub.edu.lb Sponsored by The Issam Fares Institute – AUB UNICEF

  2. Media Habits of Arab Youth What old and new media do various Arab youths use to consume and produce news, information and entertainment, particularly print, broadcast, satellite, mobile, online, and Web 2.0 media? …. and what are the policy implications of these media habits?

  3. Method: Survey 2744 students 43 schools & universities 13 – 28 years old. 56% female - 44% male. Sample skewed in favor of: urban, mid-upper income, literate Weighted in favor of lower-mid income pilot study

  4. 1 Language and Media

  5. 2 Online Social Networking & Blogging

  6. 2b. Blogging say they had Never written a blog entry 77%

  7. 3 News

  8. 4 Entertainment and Leisure

  9. 4. Entertainment and Leisure Related Media Habits usually use media for entertainment more than three hours/day 55%

  10. 5 Television

  11. 5. Television Habits watched TV In their BEDROOMS had at home Three or more TV sets 56% 48%

  12. 6 Attitudes Toward Internet

  13. (6) General Attitudes Toward the Internet

  14. (6) Perception of the Internet threats say information from Internet very or somewhat trustworthy 83%

  15. Concluding Notes • Media consumers, not producers • English main language, except for news • Entertainment dominant purpose • Web is for freebees • TV remains king, while blogs barely register • Print news and radio on the weak side • Alarming trust in new media Tech savvy, not media literate

  16. Going Forward Preparing for 2nd phase Global Survey of Youth Policy Papers: Highlighting policy priorities for each region

  17. Acknowledgement Research Assistants AmeenJaber BasmaTabaja Ewan Abbasi Farah Madadha HaidarSaheb HibaSleiman Janet Barhoum Maryam Saad Michael Oghia Noaf Ahmad NourAmache Samia el-Osta Sara Ajlyakin Sari Majdalani Yasmine al-Sakka Issam Fares Institute • Rami Khoury • ZinaSawaf • MuneiraHoballah • Funding • Issam Fares Institute • Unicef

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