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Marketing mix – ONLINE GROCERS

TEAM SYNERGY. Marketing mix – ONLINE GROCERS. Target Market & Strategy. Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military

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Marketing mix – ONLINE GROCERS

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  1. TEAM SYNERGY

    Marketing mix – ONLINE GROCERS

  2. Target Market & Strategy Company: Netgrocer Market: Students Place orders any time, study abroad ideas, Driver Release Program, Express Service shipping rates Market: Military Specifically deliver to APO/FPO addresses, "send a piece of home“ promotion, place orders any time, special handling for military address, care packages Market: Jewish Kosher food section Market: International Ship to international addresses, affiliation with AccessUSA - they drop ship to AccessUSA who then handles international shipments
  3. Target Market & Strategy Company: Fresh Direct Market: Dieters “Sort by Nutrition” tool - can choose between products based on their calories, fat, fiber, sodium content and more, “Great Right Now” produce Market: Foodies Food is direct from farms, dairies and fishermen; Cook's Helpers for gourmet meal ideas; Bake-off desserts Market: Party Planners Appetizer s and catering platters, deliver cold beverages between a time slot Market: Families They cut out middle-men, so reduces cost for products; We follow USDA guidelines and the HACCP food safety system in all our fresh storage and production rooms; “Quickshop” tool, “Great Right Now” produce
  4. Target Market & Strategy Company: Safeway.com Market: Young Families For families with new bourns and toddlers, they offer selectively targeted brands like “Mom to Mom” and “Kiddie Up” for young and growing kids. Market: Safeway Club Bargain finders for the Safeway Club registered customers on groceries as weekly magazines are sent to customers, showcasing discount grocery items to choose from. Catch phrase “Save Time & Money” Market: Healthy Living Healthy living targets the health and green environmentally conscious customers with and “Organics” and “Eating Right” labels to showcase healthy foodstuff. Market: For Pet Owners Delivery is also available for pets products under their Priority Pet Care brands that are centered on promoting optimum health and well-being of pets.
  5. Target Market & Strategy Company: peapod.com Market: Small Business/Offices Orders can be placed and delivered to your office for small functions or regular business groceries like coffee, snacks and juices. Market: Green conscious With a Natural & Organic aisle for produce and items, using environmentally friendly technologies and recyclable bags, plus a coming soon “Go Green Delivery window” to reduce carbon emissions during delivery. Market: Health conscious Not to be confused with the Green Conscious, provides for a smart and easy way to meet nutrition goals set by customers, or by selecting health plans and choose groceries based on those plans to provide healthy lifestyles. Market: Select Continental U.S States Delivers to the following select states within and close to major cities; IL, WI, CN, MA, RI, NY, NJ, DC, VA and MD.
  6. Marketing Mix Strategy
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