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Presented By: Kathryn Scott

Presented By: Kathryn Scott. History. Founded in 1869 Divided into four segments US Soup, Sauces and Beverages Baking and Snacking International Soup and Sauces Other Godiva Chocolates Away From Home Operations Based out of New Jersey. New Beginnings. Douglas Conant named CEO in 2001

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Presented By: Kathryn Scott

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  1. Presented By: Kathryn Scott

  2. History • Founded in 1869 • Divided into four segments • US Soup, Sauces and Beverages • Baking and Snacking • International Soup and Sauces • Other • Godiva Chocolates • Away From Home Operations • Based out of New Jersey

  3. New Beginnings • Douglas Conant named CEO in 2001 • Lagging behind its competitors in both financial & market performance • Facing competitive pressures from all sides

  4. Pressures • Consumers more health conscious • Campbell soup medium sized firm competing with giants such as Kraft & Nestle • Upstream & Downstream partners becoming more powerful

  5. Revitalization • US Soup Sales • Distinguish core business activities from non-core business activities • Improve IT performance

  6. Rethinking IT • Doreen Wright first corporate CIO • Established a dotted line reporting relationship between CIO & unit IT Executives (Became a solid line) • IT Lite – Outsourcing IT responsibilities didn’t differentiate the company “There was no glue holding IT together as a global function – none.” – Doreen Wright

  7. Question If you were the new CIO, how would you go about integrating all the global IT departments?

  8. Global Framework • Utilize standard SAP capabilities • Reduce unnecessary touches • Maintain/Improve customer service • Maintain/Enhance order fulfillment process (KPI) • Create transparency • Streamline/Improve controls • Present a single voice to customers

  9. Building A World Class Infrastructure • Renegotiate contract agreement with IBM • Selecting them as the company’s integration partner for SAP • SAP • You can align your IT and business strategies, get your software up and running fast, and keep it operating at peak levels -- ensuring that IT supports your business goals. • Transformation was dubbed “Project Harmony” • In 2004 the board committed $125 million in capital for a three-year project

  10. Project Harmony Time Line

  11. Managing Change • Michael Moeller, Campbell’s VP heading the change • Initiated Communications and Education • Ensured that Campbell had the need Skills, Structures, Behaviors and Attitudes to enable the “New Way” • Each site got 3 – 6 weeks of training • Learned from previous sites that went live

  12. Today Campbell Soup has completed their integration of SAP enterprise-resource planning system in both the United States and aboard.

  13. Question What was one of Global Framework strategies that Campbell Soup followed when implementing SAP? A) Customer Service B) Create Transparency C) Streamline/Improve Controls D) Utilize SAP E) All of the above F) Non of the above

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