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Hosted by Clayton Ferguson clay@thestartuptakeoff.com

Hosted by Clayton Ferguson clay@thestartuptakeoff.com. Bing Basic & Stats. There IS traffic on Bing Bing traffic converts 23% higher than Google adwords traffic Bing traffic is cheap & converts = great for affiliates… Pockets of ZERO competition that you won’t find on adwords ….

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Hosted by Clayton Ferguson clay@thestartuptakeoff.com

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  1. Hosted by Clayton Fergusonclay@thestartuptakeoff.com

  2. Bing Basic & Stats • There IS traffic on Bing • Bing traffic converts 23% higher than Google adwords traffic • Bing traffic is cheap & converts = great for affiliates… • Pockets of ZERO competition that you won’t find on adwords…

  3. Importing AdwordsCampaigns • Switch back your 300% mobile adjustment • Geo import issues (especially at non-state level Geo’s) • Time zones and day parting (cannot change after import) • Do it in the Bing ads editor – not the web interface

  4. [SOURCE] http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/51051/how-to-target-customers

  5. Call extensions – Bing vs. Google

  6. Landing Pages & Auto Dial Script • Ring partner makes it easy! • Rip & Iterate optimized landing pages (You’ll need some HTML) • Autodialer’s do not convert. Landing page = sales page

  7. Quality Score Google vs. Bing & How to Maximize Traffic • Google has 1 QS per KW • Bing has 3 QS per KW • How can we use this to our advantage?

  8. Traffic Maximizing Strategies pt. 2 • Remember call extensions? Bid tablets -60% for bonus traffic • Bid the same KW’s with a new ad/URL combo • Take a new angle on the same KW’s for your second account (see next slide)

  9. ‘Triple Serving’ your KW’s [source] http://community.bingads.microsoft.com/ads/en/bingads/f/49/t/71498.aspx

  10. How to Optimize on Bing • Download ‘Bing ads intelligence’ excel plugin • See how much traffic potential each KW has • See your CTR based on position and match type • See KW opportunities • Understand Bing ‘propagation’ • Watch last months webinar on RingPools • Success on Bing takes more patience than Google

  11. Bing WAP • Attack every approved campaign at once under the same Campaign (Common denominator for time zones)

  12. The Future of Bing • It’s growing! Year on year is faster then google • When call extensions improve it will be a GOLDMINE for Ppcall affiliates • Interface, UI etc are all improving to stay competitive with Google

  13. Free 45 Minute PPCall Training • Type “PPCall Crash Course” into youtubelink: http://www.thestartuptakeoff.com/crash-course-become-a-successful-pay-per-call-affiliate-advanced-strategies/ • ‘The Ultimate PPCall Affiliate Toolkit’ • Use discount code “webinar10” & get 10% off! • Questions?

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