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How to Choose an SEO Company & Find the SEO Agency Right for You

<br><br>It is not always easy to determine which company suits your needs. The guide below will help you get off on the right foot in your search for the agency that will take you to the top of the search engines.<br>Ask for examples of websites they have optimized and keyword rankings they have helped achieve. Ideally, you are looking for examples that are up-to-date and show good progress right now, not a year ago; however, due to client confidentiality, many companies may not be able to provide you with data to date.<br>

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How to Choose an SEO Company & Find the SEO Agency Right for You

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  1. How to Choose an SEO Company & Find the SEO Agency Right for You

  2. It is not always easy to determine which company suits your needs. The guide below will help you get off on the right foot in your search for the agency that will take you to the top of the search engines. • Ask for examples of websites they have optimized and keyword rankings they have helped achieve. Ideally, you are looking for examples that are up-to-date and show good progress right now, not a year ago; however, due to client confidentiality, many companies may not be able to provide you with data to date. • Keep in mind, however, that the older the case study data provided by an SEO company, the less relevant it can be an indicator that the company is aware of current SEO trends.

  3. Request that the case studies provided be for sites for which the primary strategic objective is similar to yours. While it may be helpful to see examples from the same retail space as you, this is not as much of a demo as sites that have the same type of goal conversion as you. • That means if you are an e-commerce company, with the ultimate goal of online sales, the case studies you receive should be for e-commerce companies, preferably with a product catalog of a similar size to yours.

  4. On the other hand, if your site doesn't sell directly, but instead generates inbound leads for you, ask for examples of similar lead generation sites. When looking at results, keep in mind that "results" can be presented in many ways, so it is critical to look at what metrics are offered or emphasized as a demonstration. If all the SEO company talks about is rankings, but they don't steer the conversation in the direction of thinking about actual sales and conversions, chances are they aren't operating with the big picture in mind. • Rankings and traffic are of course key SEO performance indicators, but in the end, increasing conversations (aka Sales and / or Leads) should be your main goal. Again, customer confidentiality can be an issue in being able to see a customer's actual sales data, but they should be able to share • the growth rate, at the very least.

  5. Think beyond SEO • In general, companies that focus on actual sales and conversions as a key performance metric likely also have a skill set in Conversion Optimization. Once your site receives healthy traffic, Conversion Optimization is the process of continually improving the website to get as many sales or leads as possible from that traffic. It's a critical component of any advanced SEO campaign, so it only makes sense to ensure that the company you choose also has strong knowledge and track record for improving sales percentages related to inbound site traffic. Learn more by reading 11 Ways To Improve Your Conversion Rate. • Conversion rate optimization within an SEO campaign generally includes AB headline tests, button copy AB tests, color / element placement AB tests, and landing page tests. Multiple conversion rate optimization platforms are available, such as Google Optimize (a great free CRO / AB testing tool).

  6. Realize there are risks with a low-cost SEO agency • The risk of choosing a low-end company to lower your SEO costs is a real risk. Consider not only that you will not get results, but the SEO agency has the ability to create lasting damage to your website and domain if they do SEO in the wrong way. It's not just that the results aren't what you want, but the wrong company could harm your business for years by engaging in shady link building practices, writing poor content, and more.

  7. SEO price and value • As with web design services, it's not always about how much you pay, but how much you will get in return. Paying $ 5,000 a month for search engine optimization that produces results and ultimately sales is much better value than spending $ 1,000 a month on SEO services that don't increase your market exposure or sales. Read a full article on how much SEO services cost. • Just make sure that the company you go with can produce results. Search engines are powerful tools and your website will gain traffic and business if SEO and website marketing are done properly. • Also be sure to check out our articles on PPC management pricing if you are also interested in the instant gratification pay-per-click advertising model available on search engines like Google.

  8. About Us • Local SEO Services provides affordable marketing packages to businesses throughout the UK who want to dominate their local geographical area on Google and thereby generate new business and new customers. • Website - https://local-seo-services.co.uk/ • Local SEO services - https://local-seo-services.co.uk • SEO Company - https://local-seo-services.co.uk/local-seo-company • SEO Agency - https://local-seo-services.co.uk/seo-agency/

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