What you need to know before hiring the right SEO agency

1. What you need to know before hiring the right SEO agency

2. Search engine optimization (SEO) has the highest return on investment of all business digital marketing channels. It makes sense that more and more companies are investing in SEO for their websites. With tens of thousands of SEO companies, finding the right company that best suits your business marketing challenges is crucial for business owners or managers.

3. Starting your journey to hire an SEO agency for your business without knowing anything about SEO is like trying archery for the first time blindfolded. You have to be absolutely lucky to hit the mark. Understand the basics of SEO and know what you want to achieve with your business marketing campaign.

4. Whether it's an increase in sales of all your products or services or a select few, or it could be brand awareness, knowing what you want to achieve by setting goals and objectives before approaching SEO agencies. it's a great start.

5. Whether it's an increase in sales of all your products or services or a select few, or it could be brand awareness, knowing what you want to achieve by setting goals and objectives before approaching SEO agencies. it's a great start. • Here's what you need to know before hiring the best SEO agency.

6. Bigger is not always better • A large SEO company has larger teams, larger offices, and many clients. Where there are benefits to working with large companies, there could also be some downsides. For example, if your goal is to improve search engine rankings in your local area within your niche, you don't want your SEO firm to represent your competition. It's unethical, but there is no way to stop a business from working with your competition, and yes, desirable results could still be achieved for both your business and your competition, but there can only be a top position in search engines. • A small boutique PARAMARKETING SEO company will have a smaller office, a smaller team, and not many clients; therefore, your business will matter more to them and motivate them to keep your business continually producing results.

7. The comunication is the key • A proper SEO agency Greece is like having an extension of your business. They do more than work on your website. One of the most important aspects of good SEO is developing and implementing an outreach strategy, just like a public relations firm would do for your business. An SEO company must be in sync with your company's core brand values, goals, and objectives to convey the right message that truly represents your company and on the platforms with your target audience.

8. Long-term budgeting • Good SEO is not a short-term strategy from Paramarketing company that would achieve instant results for your business. SEO takes time. How long before you start seeing results depends on the status of the website. If you have a new website or a website without SEO, it will take longer than an old website that already has some SEO. SEO is an ongoing process, but it can take 6 to 9 months to see results.

9. Transparency is essential • You have decided to hire an SEO agency because that area is not your expertise, but that does not mean that you should remain clueless. The appropriate agency will inform you of their process, give you the reasons for their actions, address any of your concerns, and send you periodic reports. SEO is challenging to manage your expectations by getting straight answers saving you unnecessary frustration. Therefore, it is in your best interest to educate you during the process.

10. SEO is not a one-trick pony • A good SEO strategy is a combination of different elements of digital marketing. Elements like content marketing, backlinking, web design and development, and technical SEO are niche in their own right. Therefore, implementing a solid SEO strategy is the work of a team of people who have high-level skills or knowledge in your chosen niche.

11. Experience and skills matter • SEO is not a straightforward process nor a type of investment that you can afford to make your website a learning curve for your hired agency. You will want to hire an agency that has dealt with projects similar to yours before. That is why studying SEO case studies of previous work done by agencies is crucial. The case studies give you a great idea of ​​the agency's capabilities and skill level. The right agency will proudly present your case study or case studies on their website.

12. Beware of unreliable agencies • Yes, there is a practice called black hat SEO. A practice that is detested by all search engines and goes against their guidelines. It's not about 'if', but about 'when' discovered by search engine algorithm, website with black hat SEO runs the risk of being penalized and in some cases permanently removed by search engines. Therefore, reviewing SEO agency reviews on different platforms and interviewing them via zoom call or in person to get a better idea of ​​the agency and its culture is a logical process before hiring.

13. If it's too good to be true, you can bet it isn't • The famous Google search algorithm is an intellectual property and only Google knows about it. SEO experts use their experience and knowledge to optimize their clients' websites to the best of their knowledge. The right agency will never guide you in making first page ranking promises for your website. Instead, the right agency will focus on producing results for your business by increasing your web user experience and achieving your business goals and objectives.

14. About Us • Paramarketingcompany has a long experience in effective search engine targeting for any type of business. Our company has been building websites and eshops since 2000, with vast experience in every type of website. We specialize in WordPress sites, WordPress applications and mobile applications. In addition, we design websites only mobile first according to the latest changes in the Google algorithm • Website - https://paramarketing.gr/