Introduction to the Strategic Planning Resources Book

1. Introduction to the Strategic Planning Resources Book

2. Overview of Contents • Major Changes Insert • Tabbed Sections • Additional To Web Site Links • Sample Objectives Menu • Planning for Success (NEW) • Community Best Practices • General Assessment Tools (NEW) • Social Marketing Process (NEW) • Replacement of page 102

3. Review of Community Indicators and Social Capital Assets Malinda Reddish Douglas Tobacco Use Prevention Service Oklahoma State Department of Health

4. Timeline for Changes • Implementation Year 4 work plans, core indicator and assets, and indicator and asset definitions and measurements remain in operation until September 30, 2009. • The core indicator and assets, and indicator and asset definitions and measurements described in the Strategic Planning Resources become operational October 1, 2009 – September 30, 2010.

5. Overview of Changes

6. Minimal To No Change Core Indicators For Year 1 • Community Indicator 1 • Added wording “at least” with no operational change • Community Indicator 10 • No change • Community Indicator 18 • Revised wording to clarify tobacco-user Helpline registrants as outcome desired

7. Minimal To No ChangeCore Assets For Year 1 • Social Capital Asset 1 • Revised wording to specify overall satisfaction as “very satisfied” as minimum data needed • Social Capital Asset 2 • Revised wording to specify activism as outcome and minimum data as proportional • Social Capital Asset 3 • Revised wording to specify activism as outcome and minimum data as proportional

8. Notable ChangeCore Indicators For Year 1 • Community Indicator 24 • Revised outcome to earned media that exposes tobacco industry practices with minimum data as proportion of all earned media that exposes tobacco industry practices

9. Notable ChangeCore Assets For Year 1 • Social Capital Asset 4 • Revised wording and outcome to capture the diversity among community sectors represented by member organizations of the tobacco control coalition

10. Minimal To No Change Core Indicators For Year 4 • Community Indicator 5 • Specifies data provided by the OU evaluators • Community Indicator 13 • Added wording “at least” with no operational change • Revised checklist with fewer minimal requirements

11. Notable ChangeCore Indicators For Year 4 • Community Indicator 19 • Revised target audience to include top 5 employers plus at least 5 other employers • Reworded checklist to emphasis outcome specifications • Community Indicator 25 • Revised scope to include tobacco ads and signs in and around stores • Expanded outcome and minimum data needs

12. Minimal To No Change Indicators For Year 1 • Community Indicator 22 • Clarifying language to list target audiences for worksite policies • Minimum data to include planned and unplanned changes • Community Indicator 26 • Revised wording to include events and venues

13. Notable ChangeIndicators For Year 1 • Community Indicator 23 • Revised outcome and minimum data to exclude staff

14. Notable ChangeAssets For Year 1 • Social Capital Asset 9 • Revision of outcome to local key opinion leaders that are actively involved in putting tobacco control into the public forum

15. Questions and Answers