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South County Community Scan Results

Purpose. Measure And Evaluate Perceptions Of Cuesta College And Alternative Higher Education ProvidersSouthern Portion Of San Luis Obispo County Determine Attendance Potential In The Southern Portion Of San Luis Obispo CountyCollege, Job Training And Continuing Education. Purpose. Identify How Va

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South County Community Scan Results

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    1. South County Community Scan Results

    2. Purpose Measure And Evaluate Perceptions Of Cuesta College And Alternative Higher Education Providers Southern Portion Of San Luis Obispo County Determine Attendance Potential In The Southern Portion Of San Luis Obispo County College, Job Training And Continuing Education

    3. Purpose Identify How Various Market Segments In The Southern Portion Of San Luis Obispo County Obtain Information About Colleges How To Communicate With Them

    4. Community Scan Methodology 400 Households By Telephone Resulting In A 95% Reliability And +4.9% Error Sample Frame South County Zip Codes Only Hispanic Population Matches County Eliminated 18 To 50 Age Parameter To Encompass Continuing Education Potential 15 To 20 Minutes Each November 12 To 28, 2007

    5. South County Defined Arroyo Grande 93420 (36%) Arroyo Grande 93421 (2%) Avila Beach 93424 (2%) Grover Beach 93433 (15%) Grover Beach 93483 (1%) Nipomo 93444 (22%) Oceano 93445 (6%) Oceano 93475 (1%) Pismo Beach 93448 (1%) Pismo Beach 93449 (13%)

    6. Unaided Recall Cal Poly (66%) Cuesta College (21%) Allan Hancock College (11%)

    7. Familiarity Cal Poly (88%) Cuesta College (64%) Allan Hancock College (46%)

    8. Keywords

    9. Availability Of Higher Education Opportunities In Area 38% Very Satisfied 39% Satisfied 12% Neither Satisfied Nor Dissatisfied 10% Dissatisfied 2% Very Dissatisfied Rationale For Dissatisfaction: Money (Cost High, No Money), Too Hard To Get Into (Cal Poly), Classes Not Local, Higher Degrees Not Available

    10. Would Like To Take Courses But

    11. Past Educational Attendance 29% Cuesta College North County Center (3%) Main Campus (80%) Arroyo Grande (14%) Nipomo (3%) 35% Adult Education 30% Allan Hancock College 24% Cal Poly 2% Chapman University, Literacy Council

    12. Class Taken By College Cuesta College General Education (18%), Computers (10%), ESL (4%), Varied General Education Classes Arroyo Grande Computers (24%), ESL (18%), General Education (12%) Nipomo ESL (50%), Computers (25%), General Education (25%)

    13. Class Taken By College Adult Education Computers (19%), Spanish (8%), ESL (4%), Varied Continuing Education Classes Allan Hancock College Computers (8%), General Education (12%), Spanish (5%), Liberal Arts Transfer Classes Cal Poly Engineering (8%), Bachelors Degree Classes, Liberal Arts

    14. Current College Attendance 7% Currently Attending College Allan Hancock College (43%) Cuesta College (22%) Cal Poly (14%) Others Butte College, Gemological Institute Of America, Indiana Wesleyan University, Stanford University

    15. Current College Attendance Program Areas Business (11%), General Education (7%) Varied Continuing Education And Liberal Arts Classes Class Format 75% On-Site 7% Online 14% Both

    16. Current College Attendance Educational Goal 50% Taking Courses 50% Seeking Degree 29% Certificate 29% Associate Degree 29% Bachelors Degree 7% Masters Degree 7% Graduate Degree

    17. Interest In College Interested In Attending College (44%) 31% Enroll In A Class 21% Seek Or Finish College Degree 43% Bachelors Degree 20% Associate Degree 17% Masters Degree 32% Take Classes To Upgrade Job Skills 18% Change Careers Or Begin New Career

    18. Potential College Enrollees Programs of Interest Computers, Education, Nursing Business, Accounting, Construction, Culinary, Engineering, English, ESL, General, Language, Law, Literature, Medical, Psychology, Real Estate, Spanish, Welding

    19. College Preferred College Most Likely To Enroll Cuesta College (33%) Allan Hancock (24%) Cal Poly (15%) Do Not Know (10%)

    20. Enrollment And Employment Enrollment Planned Part-Time (87%) Full-Time (9%) Employment Plans Work Full-Time (51%) Work Part-Time (26%) Will Not Work (20%)

    21. Delivery Methods Preferred

    22. Potential College Enrollees Credit Courses Class Times Preferred Morning (31%) Afternoon (27%) Evening (52%) Weekend (28%)

    23. Believability Of Personal Sources Graduates Of College (94%) College Employees (90%) Instructors/ Faculty (90%) Current Students (81%) Business People (79%) Coworkers (77%) College President (75%) High School Teachers (74%) Employer (72%) High School Guidance Counselor (72%) High School Student (28%) Most Believable Instructors/ Faculty (28%) Graduates Of College (16%) High School Guidance Counselors (12%) Current Students (11%)

    24. Preferred Information Source Go To Colleges Web Site (44%) Visit The College (36%) Call The College (10%) Go To A College Fair (4%) Mail A Request (3%)

    25. Interest In Continuing Education Interested In Continuing Education Classes (73%) Enrollment Goal Fun (10%) Personal Interest (15%) Fun And Personal Interest (75%)

    26. Continuing Education Market Segment Programs of Interest Art, Arts, Ceramics, Computers, Cooking, Foreign Languages, History, Horticulture, Landscaping, Literature, Music, Photography, Physical Education, Psychology, Science, Sewing, Spanish, Welding

    27. Enrollment Preferences Most Likely To Enroll Closest To Home (72%) Closest To Work (6%) Does Not Matter (22%)

    28. Continuing Education Class Times Preferred Morning (38%) Afternoon (32%) Evening (38%) Weekend (28%) Friday (24%) Weekend (28%) Saturday (96%) Weekend (28%) Sunday (32%)

    29. Location Preferences All Respondents Most Convenient Location To Attend Class Or Event Arroyo Grande (68%) Close Nipomo (20%) Main Campus (9%) Closest To Your Residence Arroyo Grande (71%) Nipomo (22%) Main Campus (6%)

    30. Location Preferences Choice To Attend For Classes Arroyo Grande (58%) Close, Close To Home, Live There, Safer Nipomo (20%) Close To Home, Live Here, Newer Main Campus (13%)

    31. Location Preferences Would Still Attend Nipomo Even If Arroyo Grande Preferred Location Yes (72%) Interest In College Classes (78%) Interest In Continuing Education (76%) If I Had Interest In Class, Not Too Far, Still Close, Depends On Class No (28%) Rationale For No: Too Far Away, Distance, Do Not Like Area, Gas Prices, No Transportation, Not Familiar With Area

    32. Location Preferences Would Still Attend Arroyo Grande Even If Nipomo Preferred Location Yes (93%) Interest In College Classes (91%) Interest In Continuing Education (94%) No (7%) Rationale For No: Gas Prices, Too Far

    33. Children In Home School Age Children In Home (24%) Preschool (20%) Elementary (53%) Junior High (28%) High School (38%)

    34. College Attendance Expect Children Will Attend College (91%) Encourage Children To Attend Cuesta College 40% Very Likely 42% Likely Rationale For Encouraging Children: Close To Home, Good College, Good Start, Local 9% Unlikely 7% Very Unlikely Rationale For Not Encouraging Children: Allan Hancock Is Closer, Want Them To Go To A University

    35. College Attendance Cuesta College Location Preferred for Children 47% Main Campus 33% Arroyo Grande 15% Nipomo 4% North County Center

    36. Computer Usage Computers At Home Interest In College Classes (86%) Interest In Continuing Education (88%) Internet Access At Home Interest In College Classes (81%) Interest In Continuing Education (83%)

    37. Educational Background Interest In College Classes Less Than High School (7%) High School (15%) High School + Some College (18%) Associate Degree (12%) Bachelors Degree (32%) Masters Degree Or Higher (12%) Interest In Continuing Education Less Than High School (5%) High School (12%) High School + Some College (18%) Associate Degree (11%) Bachelors Degree (32%) Masters Degree Or Higher (17%)

    38. Employment Interest In College Classes Full-Time (55%) Part-Time (16%) Self-Employed (4%) Not Employed (24%) Tuition Reimbursement (36%) 40% Full 42% Partial Interest In Continuing Education Full-Time (35%) Part-Time (13%) Self-Employed (7%) Not Employed (44%) Tuition Reimbursement (32%) 42% Full 47% Partial

    39. Demographics Interest In College Classes Average Age 46 Marital Status Married (68%) Single/ Divorced (24%) Ethnicity White (63%) Hispanic (25%) Spanish Spoken At Home (12%) Interest In Continuing Education Average Age 56 Marital Status Married (65%) Single/ Divorced (23%) Ethnicity White (76%) Hispanic (16%) Spanish Spoken At Home (8%)

    40. Demographics Interest In College Classes Annual Family Income 11% < $25,000 27% $25,000 - $49,999 16% $50,000 - $74,999 15% $75,000 - $99,999 12% $100,000 - $149,999 7% $150,000 + 60% Female Interest In Continuing Education Annual Family Income 12% < $25,000 25% $25,000 - $49,999 16% $50,000 - $74,999 17% $75,000 - $99,999 11% $100,000 - $149,999 8% $150,000 + 65% Female

    41. Community Scan: Issues To Address

    42. Issues To Address Market Exists In South County For Both Credit And Noncredit Courses Credit Programming General Education (Transfer), Business, Accounting, Construction, Culinary, Engineering, English, ESL, Language, Law, Literature, Medical, Psychology, Real Estate, Spanish, Welding Noncredit Programming Art, Arts, Ceramics, Computers, Cooking, Foreign Languages, History, Horticulture, Landscaping, Literature, Music, Photography, Physical Education, Psychology, Science, Sewing, Spanish, Welding

    43. Issues To Address Class Format Evening Lecture Classes, Hybrid, Online Marketing Direct Mail And Web Site Location Arroyo Grande

    44. Population Forecasts

    45. Penetration 2006 By Age Segments

    46. Credit Market Potential

    47. QUESTIONS?

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