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«  Life Tastes Good  » Championship French National Competition

«  Life Tastes Good  » Championship French National Competition. Partnership with FFCA. The entire process of the French national competition (from the recrutement of participants to the final stages) will be managed by FFCA in collaboration with LG France.

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«  Life Tastes Good  » Championship French National Competition

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  1. « Life Tastes Good » Championship French National Competition

  2. Partnership with FFCA The entire process of the French national competition (from the recrutement of participants to the final stages) will be managed by FFCA in collaboration with LG France. FFCA (Fédération Française de Cuisine Amateur) • Mission: For-profit organization for amateur cooks & food lovers • Founded: September 2008 • Number of members: 5000 • Partners: 500 blogs, 450 amateur cooking schools in France, food companies • Major activities: Organizing cooking classes & cooking competitions Providing cooking-related information • Main events: French amateur cooking championship (since 2008) Table setting championship (since 2009)

  3. Budget • Source: EHQ • Amount: US＄150,000 (€107,000) • Timeline FINAL 24/09 10/07 15/08 09/09 Recrutement of Participants Selection of Finalists Recipe Adaptation & Training

  4. Recrutement of Participants • Period: July 10 – August 15 • Method: E-mailing • Target: - 220 LG product owners (data collected by FS CRM) - 120 bloggers (LG network) - 5000 FFCA members • Selection of Finalists • Period: August 16 – September 9 • Number of finalists: 6 • Criteria: - Best recipes reflecting the theme « Cooking of Light » - Visual presentation • Jury: LG & FFCA • Recipe Adaptation & Training • Period: September 10 – September 23 • Participants will adapt recipes with SolarCUBE and train themselves. • Product to be rented: MP-3297IXC (SteamChef)

  5. Final • Date: Thursday, September 24 • Time: 12 pm – 7:30 pm • Place: « Atelier Guy Martin » in the 8th district of Paris Cooking school run by Guy Martin, 3 Michelin star rated chef • Jury: 3 celebrities in the domain of « French gastronomy » - Guy Martin - Jean Pierre Coffe: Journalist (France 2, Canal+, Europe 1, RTL) - Delphine de Montalier: Author of renowned cookbooks • Program of the day 12:00 Welcome & Introduction • 13:30 SolarCUBE demonstration • 15:45 Competition • 17:10 Presentation • 19:00 Award ceremony

  6. PR • Press Release distributed on July 7 • Target: Most influential culinary media (Elle à table, Cuisine & Vins de France, etc.) • Journalists to be invited to the competition High attendance rate expected thanks to the pretigious venue & 3 celebrity juries • On-line Communication • Period: July – September • Blog: - Special section for the competition on LG Blog to cover the entire process of the competition - Providing related information to bloggers specialized in cooking • AdWord on search engine sites Blog

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