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659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.

659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012. 260p. ; 19 cm x 13 cm ISBN : 978-81-7234-398-9 Price : Rs. 395.00 Keywords: advertising; agency Acc. No : 11251

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659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012.

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  1. 659.1 SAN Life in a rectangle/ by Sujit Sanyal. New Delhi: Fingerprint, Y 2012. 260p. ; 19 cm x 13 cm ISBN : 978-81-7234-398-9 Price : Rs. 395.00 Keywords: advertising; agency Acc. No : 11251 Recommonded By : Kallol Das; Dipti Kulkarni; Harmony Siganporia; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza; Rasananda Panda

  2. 658 HAR 12 : the elements of great managing/ by Rodd Wagner and James K. Harter. 1st ed. . New York: Gallup Pres, Y 2006. xvii, 237p. ; notes : 24 cm x 16 cm ISBN : 978-1-59562-998-2 Price : Rs. 1299.00 Keywords: executive ability; management; employee engagement; materials and equipment Acc. No : 11252 Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda

  3. 658.421 BAG The elephant catchers : key lessons for breakthrough growth / by Subroto Bagchi. New Delhi: Hachette Book Publishing India, Y 2013. xii, 232p. ; 21 cm x 14 cm ISBN : 978-93-5009-583-6 Price : Rs. 499.00 Keywords: biography; young business people; entrepreneurship Acc. No : 11254 Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

  4. 658.87 IND (R) India business of fashion report 2013/ by Images Yearbook. Delhi: Images Multimedia Pvt. Ltd., Y 2013. 267p. ; 28 cm x 26 cm Price : Rs. 1500.00 Keywords: Indian apparel market; corporate houses in apparel retail; consumption trends; FDI policy impact; opportunity in private labels; luxury love affair; leadership; fashion business; smart garment; fashion bloggers; socio economic development Acc. No : 11257 Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza; Rasananda Panda

  5. 658.87 MAL Malls of India 2013-16/ by Images. 6th ed. . Delhi: Images Multimedia Pvt. Ltd., Y 2013. 660p. ; 28 cm x 21 cm Price : Rs. 2500.00 Keywords: directory; malls; profit; trends; analysis Acc. No : 11258 Recommonded By : Mini Mathur; Keval Kumar; Falguni Vasavada Oza

  6. 659.1 KES Advertising for people who don't like advertising/ by KesselsKramer. London: Laurence King Publishing Ltd., Y 2012. 239p. ; 25 cm x 18 cm ISBN : 978-1-85669-825-2 Price : Rs. 2172.56 Keywords: directory Acc. No : 11259 Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

  7. 659.113 WIL How 30 great ads were made from idea to campaign/ by Eliza Williams. London: Laurence King Publishing Ltd., Y 2012. 223p. ; ind. : 27 cm x 21 cm ISBN : 978-1-85669-821-4 Price : Rs. 2717.60 Keywords: advertising campaigns; case studies; image; photograph; campaign; advertising Acc. No : 11260 Recommonded By : Subhash Tendle

  8. 658.4063 GOV Beyond the idea : simple, powerful rules for successful innovation/ by Vijay Govindarajan and Chris Trimble. London: Macmillan, Y 2013. xiv, 178p. ; app., ind. : 22 cm x 14 cm ISBN : 978-1-4472-5227-6 Price : Rs. 599.00 Keywords: organizational change; management; small initiatives; repeatable innovation; build the team; divide the labor; create the plan; break down the hypothesis Acc. No : 11261 Recommonded By : kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Subhash Tenlde; Falguni Vasavada Oza; Rasananda Panda

  9. 659.132 ONE (R) One show designNew York: One Club Pubishing, Y 2009. Vol. 3, 274p. ; ind. : 30 cm x 23 cm ISBN : 978-0-929837-41-3 Price : Rs. 9840.00 (Set) Keywords: design; awards Acc. No : 11264 Recommonded By : Subhash Tendle

  10. 659.13 ONE (R) One show interactiveNew York: One Club Pubishing, Y 2009. 317p. ; ind. : 30 cm x 23 cm ISBN : 978-0-929837-42-0 Price : Rs. 9840.00 (Set) Keywords: advertis; awards Acc. No : 11265 Recommonded By : Subhash Tendle

  11. 659.13 ONE (R) The one show : advertising's best print, radio, tv, (with CD)New York: One Club Pubishing, Y 2009. Vol. 31, 390p. ; ind. : 30 cm x 23 cm ISBN : 978-0-929837-40-6 Price : Rs. 9840.00 (Set) Keywords: awards; advertising; print; tv commercial; outdoor; trade Acc. No : 11266 Recommonded By : Subhash Tendle

  12. 658.8342 SEL Customer sense : how the 5 senses influence buying behavior/ by Aradhna Krishna. New York: Palgrave Macmillan, Y 2013. xiii, 185p. ; notes, ind. : 24 cm x 16 cm ISBN : 978-0-230-39626-5 Price : Rs. 695.00 Keywords: marketing; psychological aspects; consumer behavior; senses and sensation; vision; audition; smell; taste; touch Acc. No : 11268 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Rohit Trivedi; Falguni Vasavada Oza; Rasananda Panda

  13. 658.403 ROA Unfolding the napkin: the hands-on method for solving complex problems with simple pictures/ by Dan Roam. London: Penguin Books Ltd., Y 2009. xxxi, 286p. ; app., ind. : 25 cm x 20 cm ISBN : 978-1-59184-319-1 Price : Rs. 599.00 Keywords: problem solving; audio-visual aids; management; looking; seeing; imagining; showing Acc. No : 11276 Recommonded By : Dipti Kulkarni; Harmony Siganporia; Kallol Das; Mini Mathur; Subhash Tendle; Falguni Vasavada Oza

  14. 659.112509747109045 CRA The real mad men : the remarkable true story of Madison Avenue's golden age, when a handful of renegades changed advertising for ever/ by Andrew Cracknell. Philadelphia: Runnig Press, Y 2011. 224p. ; bib., ind. : 25 cm x 18 cm ISBN : 978-0-7624-4090-0 Price : Rs. 1499.00 Keywords: advertising agencies; New York (State); history; 20th century; Madison Avenue; women of avenue Acc. No : 11279 Recommonded By : Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

  15. FER Cheers ! the Indian alcobev industry era/ by Vincent Fernandes and Trilok Desai. Mumbai: Special Audience Publications Pvt. Ltd., Y 2013. 352p. ; glos. : 25 cm x 33 cm Price : Rs. 4000.00 Keywords: liquor industry; alcohol; beverages; Indian beer binge; wine world; country liquor; imported wines and spirits; export; consumer concepts; market musing Acc. No : 11281 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

  16. 658.827 KAH Global brand power : leveraging branding for long-term gowth/ by Barbara E. Kahn. Philadelphia: Wharton School, Y 2013. 125p. ; ind. : 22 cm x 14 cm ISBN : 978-1-61363-026-6 Price : Rs. 699.00 Keywords: brand; experiential positioning; qualitative management; qualitative mathods; brand management; effective brand communicatiion; repositioning brand Acc. No : 11284 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Pradeep Krishnatray; Falguni Vasavada Oza

  17. 658.314 KEL Creative confidence : unleashing the creative potential within us all/ by Tom Kelley and David Kelley. London: William Collins, Y 2013. xv, 288p. ; notes, ind. : 22 cm x 14 cm ISBN : 978-0-00-751797-8 Price : Rs. 599.00 Keywords: creative ability in business; success in business; creative ability; success; business and economics; decision; making and problem solving; motivational; careers; general; disign thinking; planning to action; duty to passion; creatively confident groups; creative confidence Acc. No : 11285 Recommonded By : Kallol Das; Pradeep Krishnatray; Subhash Tendle; Falguni Vasavada Oza

  18. 658.816 VOH Principles of pricing : an analytical approach/ by Rakesh V. Vohra and Lakshman Krishnamurthi. New York: Cambridge University Press, Y 2012. x, 250p. ; app., bib. : 23 cm x 16 cm ISBN : 978-1-107-01065-9 Price : Rs. 3280.00 Keywords: marketing; pricing; buyer behaviour; estimating price response; uniform posted price; auctions; price discrimination; pricing and competition Acc. No : 11289 Recommonded By : Rohit Trivedi; Sreekumar Pillai; Kallol Das; Falguni Vasavada Oza; Rasananda Panda

  19. 658.9136211 RAM Hospital management: text and cases/ by K. V. Ramani. Noida: Pearson Education, Y 2013. xvii, 308p. ; ind. : 23 cm x 15 cm ISBN : 978-81-317-9401-2 Price : Rs. 480.00 Keywords: public policy; health; hospitals; administration; hospital management; health sector; support system; services; case studies; case analysis Acc. No : 11290 Recommonded By : Kallol Das

  20. 658.848 MOO Global marketing and advertising : understanding cultural paradoces/ by Marieke de Mooij. 4th ed. . California: Sage Publications, Inc., Y 2013. xx, 395p. ; app., ind. : 25 cm x 18 cm ISBN : 978-1-4522-5717-4 Price : Rs. 4460.80 Keywords: target marketing; cross-cultural studies; advertising; consumer behaviour; global marketing communications; global branding; values and culture; researching; advertising appeals Acc. No : 11291 Recommonded By : Kallol Das; Mini Mathur; Keval Kumar; Subhash Tendle; Falguni Vasavada Oza

  21. 658.827 MAT The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world/ by Rick Mathieson. New York: AMACOM, Y 2010. xxii, 282p. ; ref., notes, ind. : 24 cm x 16 cm ISBN : 978-0-8144-1572-6 Price : Rs. 1636.72 Keywords: branding; marketing; internet marketing; branded entertaiment Acc. No : 11301 Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

  22. 658.4052 GOL Red-hot sales negotiation : everything you need to know to close deals, build relationships, and create win/win outcomes/ by Paul S. Goldner and Peter McKeon. New York: AMACOM, Y 2007. xi, 210p. ; ind. : 23 cm x 15 cm ISBN : 978-0-8144-7354-2-6 Price : Rs. 1111.92 Keywords: selling; negotiation in business; deals; negotiation science; power communication strategies Acc. No : 11302 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

  23. S 658.812 PAY Strategic customer management : integrating relationship marketing and CRM/ by Adrian Payne and Pennie Frow. New Delhi: Cambridge University Press, Y 2013. xvi, 529p. ; bib. : 24 cm x 19 cm ISBN : 978-1-107-68732-5 Price : Rs. 595.00 Keywords: customer relation; management; strategic management; relationship marketing; customer relationship management; strategic customer management Acc. No : 11303 Recommonded By : Kallol Das; Keval Kumar; Pradeep Krisnatray; Mini Mathur; Falguni Vasavada Oza

  24. S 650.1 OCO Stats and curiosities : from Harvard business reviews/ written and edited by Andrew O'Connell. Boston: Harvard Business Review Press, Y 2013. viii, 213p. ; ref. : 16 cm x 11 cm ISBN : 978-1-4221-9631-1 Price : Rs. 395.00 Keywords: success in business; selling; gender gap; economic realities; behaviour; America the statistics; economic realities Acc. No : 11304 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

  25. S 658.812 BHO Customer relationship management : a theory and practice to manage and their customers/ by Shradha M. Bhome and Amatpreet Singh Ghura. Mumbai: International Book House, Y 2014. xxxiv, 268p. ; bib. : 24 cm x 19 cm ISBN : 978-93-81335-96-3 Price : Rs. 325.00 Keywords: management; customer relationship; market research; implimenting CRM; customer response; customer acquisition; customer loyalti; customer satisfaction; customer retention; data mining Acc. No : 11305 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

  26. S 658.87 WEL The retail handbook : helping you achieve your potential in retail/ by Antony Welfare ; foreword by Roger Best. Mumbai: Jaico Publishing House, Y 2013. xviii, 187p. ; 23 cm x 16 cm ISBN : 978-81-8495-503-3 Price : Rs. 299.00 Keywords: retail trade; management; handbooks; manuals; consumers; customer; product; brand; customer service; etail and social media Acc. No : 11306 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

  27. S 658.4092 BUS Business analysis and leadership : influencing change/ edited by Penny Pullan and James Archer. London: Kogan Page, Y 2013. xxi, 265p. ; ind. : 23 cm x 16 cm ISBN : 978-0-7494-6862-0 Price : Rs. 995.00 Keywords: business planning; organizational change; management; leadership; business analysis; communication for success; stakeholders; visual thinking; knowledge sharing; leadership; best practice Acc. No : 11307 Recommonded By : Kallol Das; Falguni Vasavada Oza; Rasananda Panda

  28. S 658.8 MCD The complete marketer : 60 essential concepts for marketing excellence/ by Malcolm McDonald and Mike Meldrum. London: Kogan Page Limited, Y 2013. xiii, 322p. ; ind. : 23 cm x 16 cm ISBN : 978-0-7494-6676-3 Price : Rs. 1295.00 Keywords: marketing; customer retention strategies; industrial products; trade; global marketing; digital ae; social media; mobile marketing; understanding customers; buying customers; construting SWOT; marketing mix; pricing strategies; advertising; channel strategy; budgeting for marketing Acc. No : 11308 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

  29. S 658.80019 NEU Neuromarketing in action : how to talk and sell to the brain/ by Pratik M Georges, Anne-Sophie, Bayle-Tourtoulou and Michel Badoc. London: Kogan Page, Y 2014. ix, 270p. ; ref., ind. : 23 cm x 16 cm ISBN : 978-0-7494-6927-6 Price : Rs. 995.00 Keywords: neuromarketing; art of selling to the brain; brains managers and employees; methods; communication with customer brain; understanding human intelligence Acc. No : 11309 Recommonded By : Rohit Trivedi; Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

  30. S 658.80019 GEO Pricing for profit : how to develop a powerful pricing strategy for your business/ by Peter Hill. London: Kogan Page, Y 2013. xi, 261p. ; ind. : 23 cm x 16 cm ISBN : 978-0-7494-6767-8 Price : Rs. 995.00 Keywords: pricing; understanding value versus cost; packaging higher prices; discounting; price properly Acc. No : 11310 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

  31. S 658.5 MAN Sustainable logistics and supply chain management : principles and practices for sustainable operations and management/ by David B Grant, Alexander Trautrims and Chee Yew Wong. London: Kogan Page, Y 2013. xii, 240p. ; ref., ind. : 23 cm x 16 cm ISBN : 978-0-7494-6866-8 Price : Rs. 995.00 Keywords: business logistic; production management; supply chain management; product design; logistics and suppy chain management; freight transport; product design; corporate social responsibility Acc. No : 11311 Recommonded By : Mini Mathur; Falguni Vasavada Oza; Rasananda Panda

  32. S 658.872 MIL Instagram power: build your brand and reach more customers with the power of pictures/ by Jason G. Miles. New Delhi: Tata McGraw Hill, Y 2014. xx, 232p. ; ind. : 23 cm x 15 cm ISBN : 978-93-5134-482-7 Price : Rs. 425.00 Keywords: internet marketing; social media; marketing; branding; mobile native; marketing on istagram; social network; branding on instagram; multistep campaigns; social strategy; local marketing Acc. No : 11313 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

  33. S 658.872 GRE Strategic digital marketing : top digital experts share the formula for tangible returns on your marketing investment/ by Eric Greenberg and Alexander Kates. New Dilhi: McGraw Hill Education (India) Private Limited, Y 2014. xii, 352p. ; ind. : 23 cm x 15 cm ISBN : 978-93-5134-481-0 Price : Rs. 725.00 Keywords: internet marketing; marketing; digital paradigm; marketing strategies; search marketing; mobile marketing; video marketing; social media; digital leadership principles Acc. No : 11315 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

  34. S 658.4083 DAV Eco-Business : A Big-Brand Takeover of Sustainability/ by Peter Dauvergne and Jane Lister. Cambridge: The MIT Press, Y 2013. x, 194p. ; notes, ind. : 21 cm x 14 cm ISBN : 978-0-262-01876-0 Price : Rs. 1636.72 Keywords: sustainable development; environmental aspects; branding; marketing; big brand sustainability; supply chai power Acc. No : 11318 Recommonded By : Kallol Das; Mini Mathur; Falguni Vasavada Oza

  35. S 658.8102 ZOL Sales force design for strategic advantage/ by Adris A. Zoltners, Prabhakant Sinha and Sally E. Lorimer. New York: Palgrave Macmillan, Y 2013. xix, 380p. ; ind. : 24 cm x 16 cm ISBN : 978-1-4039-0305-1 Price : Rs. 4682.70 Keywords: sales management; sales personnel; strategic planning; market strategy; managing change; selling organization; sales strategy; sales roles; sales territory alignment Acc. No : 11320 Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

  36. S 651.7 DUT Business communication/ by Suparna Dutta. New Delhi: PHI Learning, Y 2013. xxiv, 614p. ; glos., ind. : 28 cm x 22 cm ISBN : 978-81-203-4818-9 Price : Rs. 275.00 Keywords: communication; basic skills; non verbal communication; third dimension; society; cross cultural communication Acc. No : 11321 Recommonded By : Keval Kumar; Mini Mathur

  37. S 658.8342 SOL Consumer behavior : buying, having, and being/ by Michael R. Solomon. 10th ed. . Delhi: PHI Learning, Y 2013. xxiv, 614p. ; glos., ind. : 28 cm x 22 cm ISBN : 978-81-203-4698-7 Price : Rs. 725.00 Keywords: consumer behavior; marketplace; motivation; personality; psychographics; attitudes; persuasion; decision making; social media; culture Acc. No : 11322 Recommonded By : Rajneesh Krishna; Falguni Vasavada Oza

  38. S MAN Research methodology in behavioural sciences/ by S. K. Mangal and Shubhra Mangal. New Delhi: PHI Learning Private Limted, Y 2013. xxiii, 740p. ; app., bib., ind. : 24 cm x 18 cm ISBN : 978-81-203-4808-0 Price : Rs. 525.00 Keywords: research; research methodology; behavioural science; historical research; development research; design; quasi experimental research; ex post facto research; ethnographic research; case study; docimentary analysis research; research problem; hypotheses; sampling; data collection; writing research paper Acc. No : 11324 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

  39. S 658.827 BUL Brand journalism/ by Andy Bull. Oxon: Routledge, Y 2013. ix, 277p. ; ind. : 23 cm x 15 cm ISBN : 978-0-415-63810-4 Price : Rs. 2721.14 Keywords: branding; marketing; advertising; brand journalism strategy; social media monitoring; webinars Acc. No : 11332 Recommonded By : Harmony Siganporia; Keval Kumar; Pradeep Krishnatray; Mini Mathur; Keval Kumar

  40. S 658.802 BAR CRM : the foundation of contemporary marketing strategy/ by Roger J. Baran and Robert Galka. New York: Routledge, Y 2014. ix, 393p. ; notes, ind. : 24 cm x 18 cm ISBN : 978-0-415-89657-3 Price : Rs. 595.00 Keywords: relationship marketing; customer relations; management; history; organisation; data management; customer data development; marketing strategy; CRM evaluation Acc. No : 11333 Recommonded By : Kallol Das; Mini Mathur; Sreekumar Pillai; Falguni Vasavada Oza

  41. S 658.421 ENT The entrepreneur's choice : cases on family business in India/ edited by C. Gopalkrishnan. New Delhi: Routledge, Y 2014. xx, 305p. ; ind. : 22 cm x 15 cm ISBN : 978-0-415-63567-7 Price : Rs. 695.00 Keywords: entrepreneur; family business; case studies; strategy; environmental analysis; resources analysis; strategy evaluation Acc. No : 11335 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

  42. S 658.83 ESS The essentials of marketing research/ by Lawrence S. Silver, Robert Stevens, Bruce Wrenn and David Loudon. 3rd ed. . New York: Routledge, Y 2013. x, 362p. ; notes, ind. : 24 cm x 17 cm ISBN : 978-0-415-89928-4 Price : Rs. 495.00 Keywords: marketing research; case studies; secondary data; research design; data collection; sampling; data analysis; reporting Acc. No : 11336 Recommonded By : Kallol Das; Keval Kumar; Mini Mathur; Falguni Vasavada Oza

  43. S 303.482 GLO The global intercultural communication reader/ by Molefi Kete Asante, Yoshitaka Miike and Jing Yin. 2nd ed. . New York: Routledge, Y 2014. xiii, 586p. ; app., ind. : 25 cm x 18 cm ISBN : 978-0-415-52146-8 Price : Rs. 4354.91 Keywords: intercultural communication; emergence; intercultural communication; cross cultural; multiculturalism Acc. No : 11338 Recommonded By : Keval Kumar; Pradeep Krishnatray; Santosh Kumar Patra; Sreekumar Pillai; Falguni Vasavada Oza

  44. S 338.4791 PAR Heritage tourism/ by Hyung yu Park. New York: Routledge, Y 2014. xi, 251p. ; ref., ind. : 25 cm x 18 cm ISBN : 978-0-415-59583-4 Price : Rs. 2721.41 Keywords: heritage tourism; supply and demand; nation and identity; heritage marketing Acc. No : 11339 Recommonded By : Keval Kumar; Sreekumar Pillai

  45. S 659 KAT The media handbook : a complete guide to advertising media selection, planning, research, and buying/ by Helen Katz. 5th ed. . New York: Routledge, Y 2014. xii, 232p. ; app. ind. : 23 cm x 15 cm ISBN : 978-0-415-85671-3 Price : Rs. 3483.71 Keywords: advertising media planning; mass media and business; marketing channels; optimal media objectives; exploring the media; creating the plan; media buys; media plan Acc. No : 11341 Recommonded By : Harmony Siganporia; Keval Kumar

  46. S 658.8 PRO Promotional culture and convergence : markets, methods, media/ edited by Helen Powell. New York: Routledge, Y 2013. x, 238p. ; ind. : 23 cm x 15 cm ISBN : 978-0-415-67280-1 Price : Rs. 2721.41 Keywords: internet advertising; interactive marketing; branding; marketing; promotional industries; public relations perspactive; changing relationship between media and marketing; media; promotiona; television; cinema Acc. No : 11342 Recommonded By : Keval Kumar; Mini Mathur; Sreekumar Pillai

  47. S 659.2 PUB Public relations and communication management : current trends and emerging topics/ edited by K. Sriramesh, Ansgar Zerfass and Jeong-Nam Kim. New York: Routledge, Y 2013. xxxix, 389p. ; ind. : 23 cm x 15 cm ISBN : 978-0-415-63090-0 Price : Rs. 3592.61 Keywords: public relations; marketing; social media; strategic communication Acc. No : 11343 Recommonded By : Keval Kumar; Pradeep Krishnatray; Sreekumar Pillai; Arbind Sinha

  48. S 658.8 HAS Social marketing/ by Gerard Hastings and Christine Domegan. 2nd ed. . New York: Routledge, Y 2014. xxiv, 526p. ; app., ind. : 25 cm x 18 cm ISBN : 978-0-415-68373-9 Price : Rs. 4354.91 Keywords: social marketing; competitive analysis; critical marketing; ethical issues; case studies Acc. No : 11345 Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur; Falguni Vasavada Oza

  49. S 658.827 BAI Branding in a competitive marketplace/ by Rajat K. Baisya. New Delhi: Sage Response, Y 2013. xxxi, 229p. ; app., ref., ind. : 24 cm x 16 cm ISBN : 978-81-321-1059-0 Price : Rs. 450.00 Keywords: branding; marketing; brand name products; strategic planning; brand management; building brand equity; branding strategy; brand extension; designing marketing programs; brand accounting and valuation Acc. No : 11347 Recommonded By : Keval Kumar; Pradeep Krishnatray; Mini Mathur

  50. S 658.812 KUM Profitable customer engagement: concepts, metrics and strategies/ by V. Kumar. New Delhi: Sage Response, Y 2013. xxii, 311p. ; glos., ind. : 25 cm x 17 cm ISBN : 978-81-321-1340-9 Price : Rs. 795.00 Keywords: customer relations; management; branding; marketing; profit; customer contributions; customer referrals; customer influence Acc. No : 11348 Recommonded By : Kallol Das; Keval Kumar; Rohit Trivedi; Mini Mathur; Falguni Vasavada Oza

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