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“Sporting Relationships”

“Sporting Relationships”. Presented by Peter Hasler Head of Sports Research, MORI. 19 May 2004. Background – What do we do?. MORI Largest independent market research agency in the UK Experts in corporate, consumer and social research.

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“Sporting Relationships”

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  1. “Sporting Relationships” Presented by Peter HaslerHead of Sports Research, MORI 19 May 2004

  2. Background – What do we do? MORI • Largest independent market research agency in the UK • Experts in corporate, consumer and social research. • Specialists in surveys among ‘key audiences’, such as MPs, Captains of Industry, financial investors, journalists etc. MORI’s Sports Research Unit • Research for international and national federations, sponsors, sports clubs, government and organisers. • Research amonga range of stakeholders from armchair fans to managers and chairmen of major sports clubs.

  3. Armchair fans Spectators Players Teachers Club officials Senior Administrators Sports journalists Referees Coaches Rugby – ‘Making an Impact’ Assessing factors affecting involvement in rugby

  4. RFU Action Plan Specific targets & objectives covering Stakeholder opinions researched and analysed, helping to shape….. • Schools • Social inclusion • Coaching/refereeing • Links within the game • Volunteers • Recreational rugby etc. Rugby – ‘Making an Impact’ Source: Zurich, Rugby Football Union & MORI, 2003

  5. But there will always be differences in opinion…………..

  6. How do different groups rate Professional Football Referees? The FA – “State of the Nation Survey“ Good Poor Amateur Administrators TV Viewers Journalists Amateur Players Spectators Club Officials Pro. Players Source: The Football Association, 2002

  7. How do different groups rate Professional Football Referees? The FA – “State of the Nation Survey“ Good Poor Referees Amateur Administrators TV Viewers Journalists Amateur Players Spectators Club Officials Pro. Players Source: The Football Association, 2002

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