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Establishing a Playerbase

Establishing a Playerbase. Game Networking. LoL. http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png. The First 1000. Unpaid Advertising. General gaming forums (r/gaming) Targeted gaming forums r/ indiegaming Indiegamer TIGSource. P aid Advertising. Demographic Statistics

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Establishing a Playerbase

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  1. Establishing a Playerbase Game Networking

  2. LoL • http://majorleagueoflegends.s3.amazonaws.com/lol_infographic.png

  3. The First 1000

  4. Unpaid Advertising • General gaming forums (r/gaming) • Targeted gaming forums • r/indiegaming • Indiegamer • TIGSource

  5. Paid Advertising • Demographic Statistics • Facebook • Google Adwords • Banner Ads • Game Reviewers

  6. Begun, The Clone Wars Have • Doom  FPS, Duke Nukem 3D • LuftRausers Skyfar (http://www.polygon.com/2013/4/22/4252628/vlambeers-luftrausers-clone-skyfar) • Radical Fishing  Ninja Fishing

  7. iOS • Top 25 list • Top 25 subcatogories • Featured • Top 25  50% • Top 10  30% • Downloads

  8. Android • App store optimization (ASO, not unlike SEO) • Daily active user count (DAUs) • Click-to-install rate • Uninstall rate • Branding

  9. Game Monetization • Pay-to-Play • Pay-to-Win • Ads • Micro-Transactions

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