1 / 6

Negative Perceptions of Image

A polluter Unfriendly Junky Low Quality Poor Servicing Not a good neighbor Could care less Stodgy Always understaffed Insulting advertising A dirty store Distant. I just don’t like their attitude I don’t trust them Not a sharp operation Inefficient Not on top of things

redell
Télécharger la présentation

Negative Perceptions of Image

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A polluter Unfriendly Junky Low Quality Poor Servicing Not a good neighbor Could care less Stodgy Always understaffed Insulting advertising A dirty store Distant I just don’t like their attitude I don’t trust them Not a sharp operation Inefficient Not on top of things Fading in their industry Too demanding Bound up in red tape Second rate Negative Perceptions of Image

  2. Haven’t Heard of them Just another ------------ Boring ads They haven’t proven themselves Who? O.K. I guess An unknown quantity Neutral and Undistinctive Perceptions of Image

  3. A good neighbor A good place to work Maker of quality products Provides good values Has the customer’s interests in mind Friendly Interesting and entertaining advertising An efficient operation I trust them In the front of the industry Honest, dependable services They care Courteous and helpful employees A “fun” place Positive Perceptions of Image

  4. Inputs Physical facilities Employees Dealers Products Prices Customer services Advertising Public relations efforts Publicity Miscellaneous Outputs perceptions and attitudes of Customers/Consumers Employees Dealers Suppliers Creditors Investors Media Government General public Public Image Mix Figure 2.3. Major inputs and outputs of the public image mix

  5. ERRORS IN HANDLING THEPUBLIC IMAGE • IGNORING THE NEGATIVE CONSEQUENCES OF A POOR IMAGE • DISREGARDING HOW A BAD IMAGE MAY BECOME A CONSTRAINT ON YOUR OPERATIONS AND CLOSE OFF OPPORTUNITIES • ABDICATING IMAGE-BUILDING AND IMAGE-MAINTAINING EFFORTS TO PUBLIC RELATIONS • LACK OF CO-ORDINATION

  6. TYPES OF IMAGE PROBLEMS • OVERCOMING A DULL IMAGE • TRYING TO UPGRADE AN IMAGE • OVERCOMING A BAD IMAGE

More Related