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Advertising food Part two

Advertising food Part two . Grade 10 Food and Nutrition . Celebrity Endorsement . http://www.youtube.com/watch?v= 7p5fhPkdJZM Burger King http://www.youtube.com/watch?v= fLluojsStcc Oikos Greek Yogurt . Truths vs. Myths . http://www.youtube.com/watch?v=oSd0keSj2W8

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Advertising food Part two

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  1. Advertising food Part two Grade 10 Food and Nutrition

  2. Celebrity Endorsement • http://www.youtube.com/watch?v=7p5fhPkdJZM • Burger King • http://www.youtube.com/watch?v=fLluojsStcc • Oikos Greek Yogurt

  3. Truths vs. Myths • http://www.youtube.com/watch?v=oSd0keSj2W8 • McDonalds photo shoot • http://www.youtube.com/watch?v=xA14pAGW4UA • Generalfast food commercial de-bunking

  4. Food Styling • http://www.youtube.com/watch?v=8erHupe_m-M • Raspberry Lemonade • “Hair and Make-up” for food on photo shoot

  5. Branding? • “Name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” - American Marketing Association • The only option, not one out of x. • Success: • Clear delivery • Confirms credibility • Connects target prospects emotionally • Motivates the buyer • Concretes loyalty

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