1 / 16

Economies of Scale example: TV PROGRAM INCOME Audience size Advg revenue / year Profit 500,000 $ 8 million -$2 mil

Economies of Scale example: TV PROGRAM INCOME Audience size Advg revenue / year Profit 500,000 $ 8 million -$2 million 100,000,000 $ 15 million $5 million 200,000,000 $ 28 million $18 million 400,000,000 $ 45 million $35 million 800,000,000 $ 85 million $75 million

reidar
Télécharger la présentation

Economies of Scale example: TV PROGRAM INCOME Audience size Advg revenue / year Profit 500,000 $ 8 million -$2 mil

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Economies of Scale example: TV PROGRAM INCOME Audience size Advg revenue / year Profit 500,000 $ 8 million -$2 million 100,000,000 $ 15 million $5 million 200,000,000 $ 28 million $18 million 400,000,000 $ 45 million $35 million 800,000,000 $ 85 million $75 million The TV show costs $10 million to make regardless of its audience size.So the larger the audience, the more efficient a show is to produce.

  2. Television Sandwich Commercials Programming The audience’s sandwich TV Executive’s sandwich

  3. What percentage of revenue comes from advertising and marketing? 100% TV 80% newspapers 60% magazines

  4. —from Seventeen Magazine media kit

  5. —from Seventeen Magazine media kit

  6. —from Seventeen Magazine media kit

More Related