1 / 15

Pertemuan 2 MANAJEMEN .S T R A T E G I

Pertemuan 2 MANAJEMEN .S T R A T E G I. DOSEN : Dr.ARASY ALIMUDIN,SE,MM. Proses Manajemen Strategi. Pokok Bahasan dan Sub Pokok Bahasan Alur proses manajemen strategi Model Diskriptive - Lingkungan eksternal - Lingkungan internal - Formulasi strategi

renate
Télécharger la présentation

Pertemuan 2 MANAJEMEN .S T R A T E G I

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pertemuan 2MANAJEMEN .S T R A T E G I DOSEN : Dr.ARASY ALIMUDIN,SE,MM

  2. Proses Manajemen Strategi • Pokok Bahasan dan Sub Pokok Bahasan • Alur proses manajemen strategi • Model Diskriptive • - Lingkunganeksternal • - Lingkungan internal • - Formulasistrategi • - Implementasistrategi • - Evaluasi • - Pengawasan • Implementasi Model • Penjelasan masing-masing bagian dalam proses manajemen strategi

  3. B. Hasil Belajar Setelah selesai pembelajaran peserta dapat memiliki pemahaman tentang Proses Manajemen Strategik dan Implementasinya di Organisasi

  4. C. Indikator Hasil Belajar Setelah selesai pembelajaran ini peserta dapat: • Mahasiswa dapat menjelaskan proses manajemen strategi • Mahasiswa dapat menjelaskan mengenai elemen dalam proses manajemen strategik • Mahasiwa dapat mengetahui dan menjelaskan interaksi antar bagian dalam proses manajemen strategi

  5. The Stages and Activities in the Strategic Management Process Stages Activities Make decisions Integrate intuition with analysis Strategy formulation Conduct research Allocate resources Establish annual objectives Devise policies Strategy implementation Take corrective action Measure performance Review internal and external factors Strategy evaluation

  6. The Basis for Good Strategic Decisions Intuition + Analysis Effective Strategic Decisions

  7. Global Perspective The World’s Largest Companies The World’s Ten Largest Companies in Rank Order Based on 1994 Revenues 1. Mitsubishi 6. Marubeni 2. Mitsui 7. Ford Motor 3. Itochu 8. Exxon 4. Sumitomo 9. Nissho Iwai 5. General Motors 10. Royal Dutch/Shell Group

  8. What Traits CEOs Have Now - And Will Need in the Year 2000 Personal BehaviorsNowYear 2000 Conveys strong sense of vision 75% 98% Links compensation to performance 66% 91% Communicates frequently with employees 59% 89% Emphasizes ethics 74% 85% Plans for management succession 56% 85% Communicates frequently with customers 41% 78% Reassigns or terminates 34% 71% Rewards loyalty 39% 44% Makes all major decisions 39% 21% Behaves conservatively 32% 13%

  9. What Traits CEOs Have Now - And Will Need in the Year 2000 (cont.) Knowledge and Skills Now Year 2000 Strategy formulation 68% 78% Human resource management 41% 53% International economics and politics 10% 19% Science and technology 11% 15% Computer literacy 3% 7% Marketing and sales 50% 48% Negotiation 34% 24% Accounting and finance 33% 24% Handling media and public speaking 16% 13% Production 21% 9%

  10. A Comprehensive Strategic Management Model Feedback Perform External Audit Develop Mission Statement Establish Long- term Objectives Generate, Evaluate, and Select Strategies Establish Policies and Annual Objectives Allocate Resources Measure and Evaluate Performance Perform Internal Audit Strategy Formulation Strategy Implementation Strategy Evaluation Establish Policies and Annual Objectives Establish Policies and Annual Objectives

  11. SWOT ANALYSIS Strategik Intent Strategik Mission I nput • Perumusan Strategi • Strategi tingkat bisnis • Dinamika Persaingan • Strategi Tingkat Perusahaan • Strategi Restrukturisasi dan Akuisisi • Strategi Internasional • Penerapan Strategi • Kepemimpinan Perusahaan • Struktur dan Pengendalian • Kepemimpinan Strategis • Kewirausahaan dan Inovasi T i ndakan Daya Saing Strategis Laba di atas rata-rata Output Evaluasi & Kontrol Feed Back Visi & Misi SWOT ANALYSIS Strategik Intent Strategik Mission I nput • Perumusan Strategi • Strategi tingkat bisnis • Dinamika Persaingan • Strategi Tingkat Perusahaan • Strategi Restrukturisasi dan • Akuisisi • Strategi Internasional • Penerapan Strategi • Kepemimpinan Perusahaan • Struktur dan Pengendalian • Kepemimpinan Strategis • Kewirausahaan dan Inovasi T i ndakan Daya Saing Strategis Laba di atas rata-rata Output Feed Back Evaluasi & Kontrol

  12. Pengamatan Lingkungan Perumusan Strategi Implementasi Strategi Evaluasi Pengendalian Lingkungan Eksternal Visi Misi Tujuan Lingkungan Sosial Lingkungan Tugas Strategi Kebijakan Program Lingkungan Internal Anggaran Struktur Budaya, Sumber daya Prosedur Kinerja

  13. Pertanyaan Untuk Proses Manajemen Strategis

  14. Benefits of Strategic Management - Improved Communication - Increased Understanding - Enhanced Commitment - Greater Productivity - More Effective Strategies - Higher Productivity - Allow Firm to Influence, Initiate, and Anticipate - Be Proactive Rather Than Reactive

  15. Kasus Carilah Kasus di Internet tentang Proses perusahaan dalam menyusun strateginya.Serta jelaskan efektifitas implementasi Manajemen strategi

More Related