Get Ready for a Storm with the New Renault KIGER

1. Get Ready for a Storm with the New Renault KIGER With just a 16% market share in 2015, the SUV category has reached an impressive 25% market share in 2019 in India. Also, it is estimated that this impressive growth of the category is likely to continue with an average CAGR of over 9% till 2030. From a distant 3rd or 4th rank, SUVs are now close to challenge the volume leader of the pack – the hatchback. While the predecessors have established some tough standards for any newcomer, they have also left a lot to be desired. This is the spot that upcoming cars like the Renault KIGER are aiming to focus on. In the last few years, the B-SUV segment has registered the most interest from customers and hence carmakers. This segment has also seen the most product launches, high volumes, and the most excitement. The B-SUV is generally seen as the natural stepping-stone for customers upgrading from hatchbacks or sedans to SUVs. Also, this is the most aspirational set of customers who have seen the world and demand nothing but the best when it comes to driving comfort, features, and safety. So, when Renault decided to enter this segment, it needed to get everything right. They needed a product that had the right design, the right features, the right body platform, and above all Renault needed something sporty, smart, and stunning to make a dent. Renault has been successful with its last three products. While the DUSTER created a category where none existed before, the KWID has redefined the entry-level segment and the innovative TRIBER disrupted the 7-seater segment. The company is now about to introduce its most ambitious product, the Renault KIGER, a B-SUV. To begin with, Renault has amassed huge consumer insights and behavioural clues with its earlier product troika. Let us now look at what the Renault KIGER is expected to bring to the table.

2. Platform   Renault has confirmed that the KIGER is built on the same platform CMFA+, which also hosts the TRIBER. This means car enthusiasts need not worry about ergonomics or lack of space in the car. Design:  The KIGER is built as a world car and is seen as a joint effort between Renault’s Indian and French design studios. This means that customers can expect the finesse of Europe and the ruggedness of India in the KIGER. Exteriors  Renault initially introduced the show car and has recently unveiled the production version. From the outside, the Renault KIGER is a stunner! With its dual-tone exterior and a muscular body, the KIGER seems all set to take the pole position. Interiors  While the show car did not dwell much on the interiors, the interiors of the KIGER now seem to be rich in space, safety, comfort and are loaded with high-end features. The Renault Kiger has been launched in India, with introductory prices starting from Rs 5.45 lakh (ex- showroom, pan-India). Overall, Renault KIGER seems to be the perfect car for the current market conditions. It is sporty, smart, and extremely stunning. Competition beware, here comes the new leader! Get More Details: https://www.renault.co.in/cars/renault-kiger.html