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POST SHOW REPORT Southern Women’s Show October 18 - 21, 2012 Jacksonville, FL

POST SHOW REPORT Southern Women’s Show October 18 - 21, 2012 Jacksonville, FL. THOUSANDS ATTENDED.

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POST SHOW REPORT Southern Women’s Show October 18 - 21, 2012 Jacksonville, FL

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  1. POST SHOW REPORT Southern Women’s Show October 18 - 21, 2012 Jacksonville, FL

  2. THOUSANDS ATTENDED The 25th annual Southern Women’s Show attracted thousands of guests throughout the four day, action packed event. In addition to providing you with the opportunity to meet, sell and talk with thousands of women face to face, the show generated millions of impressions across the community before, during and after the show.

  3. SCENES FROM THE SHOW

  4. SPECIAL GUESTS Celebrity appearances attracted media attention and guests! From Teresa Giudice from The Real Housewives of New Jersey to Danielle Knox from The Balancing Act on Lifetime TV, a superior line-up of special guests inspired and entertained. Teresa Giudice, The Real Housewives of New Jersey Danielle Knox, The Balancing Act on Lifetime TV

  5. POWERFUL PARTNERSHIPS Thank you to our sponsors! The Southern Women’s Show partnered with leading media outlets and outstanding sponsors to extend exposure and generate maximum engagement. In addition, partners and sponsors created fun and interactive features within the show!

  6. MILLIONS OF IMPRESSIONS! The Southern Women’s Show was promoted through an extensive paid and promotional advertising and marketing campaign to spread the word, attract a qualified audience and promote your participation. The campaign generated outstanding live coverage and television, radio, newspaper and magazine exposure throughout the region.

  7. TELEVISION ADVERTISING The following television partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 4,294,930 impressions! 98 Spots + 4 Interviews 3,576,897 Impressions 6 Spots + 3 Interviews 152,400 Impressions 6 Spots 49,000 Impressions 7 Interviews 173,397 Impressions 2 Interviews 49,542 Impressions 455 Spots 293,694 Impressions

  8. RADIO ADVERTISING The following radio partners promoted the show through paid and promotional spots, interviews, website advertisements, E-Newsletters, Facebook, Twitter, and onsite promotions resulting in 2,545,748 impressions! 79 Spots 199,800 Impressions 74 Spots 136,600 Impressions 96 Spots 191,600 Impressions 108 Spots 201,969 Impressions 101 Spots 186,415 Impressions 42 Spots 61,572 Impressions 488 Spots 761,306 Impressions 365 Spots 559,272 Impressions 118 Spots 87,294 Impressions 106 Spots 77,698 Impressions 111 Spots 82,222 Impressions

  9. NATIONAL TV EXPOSURE The Balancing Act is a popular morning TV show about women, for women, and trusted by women. The program came to life at this year’s show with a large “show within the show” pavilion. The Balancing Act provided the following added exposure: • Promotion of the show in 50,000 Balance Your Life Magazine Guides • Email to 50,000 VIP club members • Production of a 60-minute program with show footage and interviews, scheduled to air a minimum of two times to a potential audience reach of 96 million households! • Promotion on www.thebalancingact.com See the Southern Women’s Show episode on December 18th and 25th!

  10. PRINT ADVERTISING An extensive three week ad campaign with the Florida Times-Union generated millions of impressions. Eighteen (18) print ads, five (5) online ads on www.jacksonville.com , online contests, and interviews resulted in 7,358,827 impressions. The show was also advertised through print and online ads in The Florida Star, Financial News & Daily Record, Jacksonville Magazine, HealthSource Magazine, Mint Magazine and Money Pages to a potential reach of 4,189,557 readers / viewers.

  11. PRINT ADVERTISING In addition to advertisements, HealthSource Magazine also included the Official Show Program in its October issue that was distributed to the magazine’s 40,000 subscribers. Thousands of copies of the program, that promoted sponsors, exhibitors, stage schedules, celebrity guests and special features, were overprinted for distribution at the show entrance.

  12. PUBLIC RELATIONS Press releases, media alerts and personal outreach by our Public Relations firm resulted in numerous articles about the show that highlighted show sponsors, exhibitors, celebrity guests and special features. In total, press clippings and articles generated 1,350,293 impressions.

  13. WEB, FACEBOOK, E-NEWS Show connected with thousands of fans through website, Facebook and weekly E-Newsletter campaigns! • 78,025 web impressions • Weekly status updates to 3,083 Facebook fans • Six E-Newsletters to 28,004 subscribers

  14. COUPONS & TICKETS Money saving coupon and ticket offers drove attendance! Electronic coupons were available through the show website and thousands of printed coupons were distributed at Chick-fil-A restaurants located throughout the city. Discount tickets were sold at 38 Walgreens stores to provide guests with special savings and stimulate show traffic. In addition, thousands of complimentary admission tickets were distributed to sponsors, media partners and exhibitors to help spread the word and boost attendance.

  15. RETAIL EXPOSURE Hundreds of posters, table tents and register cards decorated the city and built awareness locally! Signage was displayed at multiple Belk, Chick-fil-A, Dillard’s, Publix, St. Augustine Premium Outlets and Walgreens locations to promote the show and attract show guests.

  16. SCENES FROM THE SHOW

  17. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! 1320AM & 103.7FM Pure Radio 26.2 with Donna / The Donna Foundation 4 Ever Clean5 STAR Outdoor Design 91.7 The Promise A & B Marketing, Inc. - RainsoftA Spice Above A to Z Golf MarkersAAA Auto Club South Abbott Laboratories About TimeAbsolute Wellness Group AC Delco Professional Service Centers Academic Dermatology Consultants PA ADT Security Services AerosolesAll Natural DipsAlmon Gunter Motivates, Inc. Alpine Helen-White County CVB AltrientAmazing Surface Transformations American Travel Partners, Inc. Amish South Inc. Amway Angel Kids Pediatrics Arbonne International Atlantic Eye InstituteAVONBabicakesBalance Your Life Pavilion Clear Channel RadioClick Heaters ClipCo LLC Coastal Cosmetic Center Colesce Fashions & Custom Fitted BrasComplete NutritionCompliments by Sherry & Co. Contemporary Plastic Surgery Cook's Heat & Air Conditioning Creative Accents FL Cruise PlannersCutco CutleryD&K Sales / Classy Cross Roads Boutique Dantes 925 Sterling Silver Jewelry David & Lord Dealchicken.com Deerwood Lake Chiropractic DenTekDesigns of EleganceDillard's at St. Johns Town Center Dillard's at the Avenues DirectBuy of Greater Jacksonville 1Diva Daisies, LLC Dog Wood Park Dom's H.D. Fit OversDove Chocolate Discoveries Dr China Acupuncture & Herbs Dr. Ted Brink & Associates Dreams Come True of Jacksonville DubLi Bath Fitter BB's Burners Beach Mint Beaches of Fort Myers & SanibelBeau Ties BeautiControlBEIJO BAGS Belk Bent Twig Designs Better In ColourBig Fish Games Billy Casper Golf Bittersweet Studios BJ's Wholesale Club Blingy Boutique Blissful Wellness Medical Weight Loss Centers Blue Bell Creameries Blue Ridge & Great Smoky MountainsBobbles, Bangles & BlingBrown Fertility AssociatesC & L Travel Marketing Corp. Cabeca HealthCabot Creamery Cooperative Cardraising, Inc. Cell Plus / Satellite Sales Certified Security Systems Chevrolet Chick-fil-A Roosevelt Square Christian Science Reading Room Clara White Mission

  18. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! Earth Works Garden Center Easy Living Products - Go! Sticky Easy Living Products - Power Steam Pro Elegant Accents, Inc. Elite Cosmetics En Masse Marketing Corporation En Masse Marketing Corporation - Boom Box Envirosax LLC EssenciaEuropean Wax EZ Jumper Family Support Services of North Florida, Inc. Family! Magazine Fifth Avenue Collection Jewelry First Coast Foot & Ankle Clinic First Command Financial Planning, Inc. First Place Fitness Equipment Florida Career College of Jacksonville Florida Florida Lottery Florida Surgical Physicians Forever Beautiful by Docworks, Inc. Fran's Boutique & Salon glitzed, LLC Go Girl Mud Run Gold Buyers of AmericaGold CanyonGrace Adele Granny Nannies Gulf Coast DermatologyGutter Cap Just Me Music NC KaliKnitsKeiser University Kennedi's Closet, Inc. Kitchen SolutionsKleva Knife Sharpener Kyra Sales for Miche BagLes Femmes, Inc. Lifestyle Marketplace, LLC Lifetime Enclosures, Inc.LudaxxMA International Trading Co., Inc. Madame Ruby Psychic Madcap Logic LLC / Creativity Express Margaret Taylor, Ltd. Marshall Family Chiropractic Martha's Mix Mary Kay Cosmetics Maryanne Michael Music & Warriors HeartMemorial Hospital Microfiber Cleaning System Mighty Cold Towel Milo's Tea Company Mint MagazineMiracle WhiskMiracle Windows & Sunrooms Inc. MiToeMix It Up Money Pages Inc. Moonlight Diva Emporium Gutter Helmet Happy Feet Hawaiian Moon Healthy Soy Candle Heritage Makers Home Makeover Systems House-Autry Mills Hubbard House, Inc. Ideal Product USA Inc. Infinite Pathways InfiniteAloeInfinity LampInnovative Concepts Instantly Ageless, LLC Integrative Health and Allergy Center International Jewelry Creations IsagenixIt Works! Wrap and Lose Fat It's A-Peeling! J & J LulasJacksonville Eye Center Jacksonville Fire Station Jacksonville Giants Jacksonville Magazine Jacksonville Pet Funeral Home and Pet Crematory Jacksonville Public Library JAM Sales - BravageJoseph Keich, LMT, CRM, CPT Judy's Gifts & Jewelry, LLC Juice Plus

  19. EXHIBITORS A very special THANK YOU to our outstanding exhibitors! My Sister's Treasures National PTA Naturally YoursNerium International New York Shades North Florida Vein Clinic Olsenhaus Pure Vegan & Zula Studio OnesolePassion Parties Perfect Accents Perfect Fit Toe Rings Phoenix Trading Co. Photo Letter Art PINK IS POWERFULPlexus Worldwide PMD Personal MicrodermPolli Water Beads Pony Magic Prestige Products Direct Pretty with Panache Primo WaterPrincess House Protection OnePublixQIAGEN Raw Foods International, LLCRivertownTervis Tumblers Rodan & Fields DermatologistSABILA FASHION WEAR Safe Touch Security Systems Salena's Accessory Showcase Samaritan's Purse / Operation Christmas Child SAS ShoemakersScentsy Wickless CandlesScott Russell Photography Sensory Connections Sessions Modeling StudioShaving Slip Shelf Genie Silver Joy Silver-Sun Sleep Number Smucker'sSole Magic Southern Destinations Southern Peanut Growers Springfield Armory St Johns Vein Center St. Augustine Premium Outlets Stella & Dot Straight For YouStyles Extended Sunisha Designs / 3 Elements SunWorks Solar Systems, Inc. Superior Carpet Care & Restoration, LLCTank Swap TaxiTastefully SimpleThe Florida Star The Florida Times-Union The Gateway for Cancer Research The Gift Box - SportulaThe Golden Touch The Lasik Vision InstituteThe Laura Lynn Collection The Memory Builders The Stenotype Institute The Toe Laser Center / Medi-Nails & SpaThen & Now Soap Shoppe Therapeutic Innovations Thirty One Gifts Tomorrow's DreamsToni & Guy Hairdressing Academy Top of the Line Designs Top Secret HaircessoryToys for Tots - US Marines Unique Designs by Wanda V&M IMPORTS Velata - absolutely DELICIOUS fondueVerizon Wireless VibaBody SlimmerVisit GainsvilleVisit Tallahassee VitamistVoice for Children supporting the Guardian Ad Litem of FL Waddell & Reed Financial Advisors WBOB Westbrook Fine Art, Inc. Who Needs U WildtreeWomen Magazine Xtreme Whitening LLC Zan'sBazzar Salon & Boutique Zenith Youth Matrix Zipfizz Healthy Energy Drink Mix

  20. JOIN US IN 2013! The quality of the show depends on the quality of our exhibitors. Thank you for helping us to create a wonderful event for show guests. Next year’s show is scheduled for October 17 - 20, 2013 Mark your calendar now! For more information: Elisha Jernigan Show Manager 800.849.0248 x 112 ejernigan@southernshows.com Click here to apply for the 2013 Southern Women’s Show Jacksonville!

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