flexible endoscopes

1. Flexible Endoscopes - Global Pipeline Analysis, CompetitiveLandscape and Market Forecasts to 2017

2. Global Flexible Endoscopes Market is Forecast to Exceed $3 Billion by 2017 The global flexible endoscopes market was estimated at $2.4 billion in 2010 and is forecast to grow at a Compound Annual Growth Rate (CAGR) of 4% to reach $3.1 billion by 2017. Flexible endoscopes have become popular as less invasive procedures are preferred over open surgical procedures. The flexible endoscopes market is expected to be driven by the growing elderly and chronically ill populations worldwide who require medical procedures. Moreover, the expanding range of applicationsm for flexible endoscopes and technological innovations in the areas of video imaging such as high definition image clarity and narrow-band imaging are also expected to drive the market growth in future. The market is also driven by the increased prevalence of gastrointestinal (GI) diseases such as colorectal cancer and esophagitis. As the general population around the world becomes aware of disease conditions affecting the gastrointestinal tract, there will be an increase in preventive screening procedures, which will increase the demand for flexible endoscopic procedures The US is the biggest market for flexible endoscopes, accounting for 44% of the global market in 2010. The US flexible endoscopes market, valued at $1 billion in 2010, is forecast to grow by 5% annually during 2010-2017 to reach $1.4 billion by 2017. Factors, such as the growing preference for outpatient surgery and the increased reimbursement coverage for colorectal screening in the US, are expected to boost the

3. flexible endoscopes market in future. Europe accounts for 29% of the total global flexible endoscopes market. Japan is also a significant market for flexible endoscopes, contributing 17% of the market share. The remaining 10% market share is accounted for by other countries such as India, China, Australia and Brazil. Rise in Demand for Colorectal Cancer (CRC) Preventive Screening to Result In Increased Number of Flexible Colonoscopic Procedures Colon cancer is the second leading cause of cancer-related deaths in the US, but conformity rates for colonoscopies still remain low globally. Governments along with manufacturers and private institutions over the past few years have intensified their awareness campaigns for GI diseases such as colon cancer. For instance, in the US, since 2000, the month of March is designated as National Colorectal Cancer Awareness month. Similarly, in the UK a campaign ‘Be Clear on Cancer’ was launched to increase awareness about bowel cancer. With the rise of health care awareness, patient expectations regarding the health care services they receive have increased. Currently, in the US, only half of the individuals who should be getting screened (patients aged 55 years and above) are getting colonoscopies done. In Europe, just 25% of the same patient group has a colonoscopy done, while the figure in Japan is even lower at 10%. This provides an immense opportunity to use flexible endoscopes for diagnosing diseases such as colon cancer in a safe, efficient and patient-friendly manner.

4. Natural Orifice Transluminal Endoscopic Surgery (NOTES) is Set to be the Future in Flexible Endoscopic Procedures NOTES is a minimally-invasive non-scarring surgical procedure that allows access to internal body organs and is performed using flexible endoscope introduced through natural openings such as mouth, anus, and vagina. The procedure, which is under development for various applications, is the latest trend in the flexible endoscopes market. NOTES is expected to extend the capabilities of flexible endoscopes for use in more advanced interventions and surgical procedures. This will enable surgeons to have more sophisticated diagnosis and therapy options, while at the same time promising faster recovery times, shorter hospital stays, and better cosmetic results to patients. Other advantages include the absence of any external incision, low risk of infection, and decreased need for anesthesia. Thus, the procedure is also well-suited for performing small tumor incision and endoscopic mucosal resection, as well as for assessing the peritoneum. Other fields where NOTES can be used include gynecology and urology. It may also be useful in surgical treatment of obese patients. However, For further details, please click or add the below link to your browser: http://www.globaldata.com/reportstore/Report.aspx?ID=Flexible-Endoscopes-Global-Pipeline-Analysis-Competitive-Landscape-and-Market-Forecasts-to-2017&ReportType=Industry_Report&coreindustry=Industry_Report&Title=Medical_Devices&CompanyID=ssrve

5. major challenges in the use of NOTES include the ability to make the endoscope tip flexible, and effective navigation of the stomach and abdominal cavity, which requires two years of training. Flexible Videoscopes to be the Fastest Growing Segment in the Global Flexible Endoscopes Market Flexible videoscopes are the fastest growing segment in the flexible endoscopes market. The global market for flexible videoscopes was valued at $2.1 billion in 2010, and is forecast to grow at a CAGR of 5% to reach $2.9 billion in 2017. In 2010, the contribution of the flexible videoscopes market towards the global flexible endoscopes market was 89% and this contribution is forecast to increase to 92% by 2017. The market for flexible videoscopes is expected to be driven by an increasing number of colonoscopy procedures performed for colorectal cancer screening. Colorectal cancer is the fourth most common cancer in the world. Globocan estimates that the prevalence of colorectal cancer patients will reach 5.8 million by 2016. The incidence of new cases of colorectal cancer was 1.2 million in 2007. Thus, the increasing demand for preventive services is likely to create opportunities for flexible videoscope manufacturers. Videoscopes are preferred over fibroscopes due to the fact that everyone involved in the procedure can view the image which was previously restricted to the surgeon alone. Videoscopes have also replaced traditional fibroscopes due to enhanced image quality and the ability to document case information for future

6. reference. For these reasons, videoscopes have occupied a dominant position in the GI endoscopic units as well. However, fibroscopes may continue to retain some role by virtue of their simplicity and small diameter capabilities. Olympus Medical Systems Corp. (Olympus Medical) is the leader in the global flexible endoscopes market with a market share of 67% in 2010, followed by Fujifilm and Hoya. Together these companies accounted for 90% of the global market share in 2010. Olympus Medical’s market leadership can be attributed to its wide range of offerings in flexible endoscopes, which is the largest category in the endoscopy devices market. It has a wide variety of advanced flexible videoscopes and fibroscopes to meet the requirements for the majority of endoscopic procedures. The company’s core competency is in opto-digital technology, which is an integration of the advanced optical technologies and digital technologies. The company provides endoscopic solutions for a wide range of surgical applications, such as Natural Orifice Translumenal Endoscopic Surgery (NOTES). GlobalData’s new report, “Flexible Endoscopes - Global Pipeline Analysis, Competitive Landscape and Market Forecasts to 2017” provides key data, information and analysis on the global flexible endoscopes market. The report provides market landscape, competitive landscape and market trends information on the flexible endoscopes market. The report provides comprehensive information on the key trends affecting the market, and key analytical content on the market dynamics. The report also reviews the competitive landscape and technology offerings

7. For further details, please click or add the below link to your browser: http://www.globaldata.com/reportstore/Report.aspx?ID=Flexible-Endoscopes-Global-Pipeline-Analysis-Competitive-Landscape-and-Market-Forecasts-to-2017&ReportType=Industry_Report&coreindustry=Industry_Report&Title=Medical_Devices&CompanyID=ssrve Visit our report store: http://www.globaldata.com/reportstore For more details contact: pressreleases@globaldata.com North America: +1 646 395 5477 Europe: +44 207 753 4299 +44 1204 543 533 Asia Pacific: +91 40 6616 6782