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#WaldoCanyonFire Social Media

Communication experience and lessons learned Jacob Anderson, City of Colorado Springs Office of Innovation & Sustainability @the_Jay_CO. #WaldoCanyonFire Social Media. Background. Innovation Analyst exploring tech means of engaging with citizens, including social media.

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#WaldoCanyonFire Social Media

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  1. Communication experience and lessons learned Jacob Anderson, City of Colorado Springs Office of Innovation & Sustainability @the_Jay_CO #WaldoCanyonFire Social Media

  2. Background • Innovation Analyst • exploring tech means of engaging with citizens, including social media. • Heavy SM user/strategic thinker • Trained City Communications staff on SM • Admin access to City accounts

  3. Saturday (initial ICS activation) • Hashtag/naming confusion • #PyramidMountainFire, #pmtnfire • #WaldoFire, #Waldo, #WaldoCanyonFire

  4. Early lessons • Unified Messaging • Dashboard • Hashtag Bruises

  5. Hitting stride • One-way communication • Facebook • Regular communication– keeping a finger on the pulse • Categorizing/time-stamping • Personal responses • Rumor control

  6. Late lessons • A well-managed JIC • Integration of social media • Planning for duty rotation

  7. After the fire • #Waldotweetup • Ideas from the community • #WaldoQandA • Engaging active hubs • Align Ops with JIC

  8. Looking forward • United community • Lessons learned document

  9. Thanks Jacob Anderson City of Colorado Springs Office of Innovation & Sustainability facebook.com/CS.OIS @the_Jay_CO

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