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Chapter 2 MAJOR BUSINESS INITIATIVES Gaining Competitive Advantage with IT

Chapter 2 MAJOR BUSINESS INITIATIVES Gaining Competitive Advantage with IT. STUDENT LEARNING OUTCOMES. SMACK – GROUP OF JELLYFISH OR SHOPPING?. Social Commerce Shopping. Questions. Do you use a live auction site like eBay? How does it differ from Jellyfish?

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Chapter 2 MAJOR BUSINESS INITIATIVES Gaining Competitive Advantage with IT

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  1. Chapter 2MAJOR BUSINESS INITIATIVESGaining Competitive Advantage with IT

  2. STUDENT LEARNING OUTCOMES

  3. SMACK – GROUP OF JELLYFISH OR SHOPPING?

  4. Social Commerce Shopping

  5. Questions Do you use a live auction site like eBay? How does it differ from Jellyfish? Visit Jellyfish.com. What is the process of becoming a participant? What sort of products would be best suited for a reverse auction format?

  6. CHAPTER ORGANIZATION Supply Chain Management Customer Relationship Management E-Collaboration IT Culture Enterprise Resource Planning

  7. SUPPLY CHAIN MANAGEMENT Supply chain management (SCM) Supply chain management (SCM) system Just-in-time (JIT)

  8. Dell’s Effective SCM Through JIT

  9. Supply Chain Management inter-modal transportation This creates supply chain complexities

  10. Opportunities of SCM Business strategy Goal is to squeeze out every penny of cost possible in the supply chain This will optimize fulfillment, logistics, production, revenue and profit, and cost and price

  11. IT Support for SCM SCM systems pioneered by specialist companies SCM is now part of ERP software (discussed later) Learn more

  12. CUSTOMER RELATIONSHIP MANAGEMENT Customer relationship management (CRM) system multi-channel service delivery Focuses on:

  13. Customer Relationship Management

  14. Customer Relationship Management Sales force automation (SFA) systems

  15. GM’s Sales Force Automation (Purchase Funnel)

  16. Opportunities of CRM Business strategy Classic goals

  17. IT Support for CRM Front-office systems Back-office systems Both interface to CRM database and analysis and reporting systems

  18. IT Support for CRM

  19. IT Support for CRM

  20. E-COLLABORATION E-collaboration is the use of technology to support

  21. Integrated Collaboration Environments Integrated collaboration environment (ICE) Virtual team An ICE can be as basic as e-mail or more sophisticated as in Workflow system Document management system

  22. Knowledge Management Systems Knowledge management (KM) system

  23. Social Networking Sites & Systems Social networking site Social networking system

  24. E-Learning Tools

  25. Informal Collaboration Previous e-collaboration tools have “organizational” focus Information collaboration tools focus on “informal” groups of people getting together Wiki Such content is called open-source information:

  26. Opportunities of E-Collaboration Good for just about every type of business strategy

  27. IT Support for E-Collaboration Just a few of the literally hundreds of e-collaboration tools

  28. IT CULTURE IT culture

  29. IT Function Structural Placement Top-down silo

  30. IT Function Structural Placement Matrix

  31. IT Function Structural Placement Fully integrated

  32. IT Culture Philosophical Approach Ranging from… “Wait and see” Early adopters

  33. IT Culture Philosophical Approach

  34. ENTERPRISE RESOURCE PLANNING How do you bring together SCM, CRM, and e-collaboration systems? With an ERP system. Enterprise resource planning (ERP) system

  35. ENTERPRISE RESOURCE PLANNING

  36. Major ERP Vendors

  37. ERP Attempts to integrate everything Think about your school

  38. ERP Integrates Everything

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