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by Anatole, Bastien, Jeremy and Styven

by Anatole, Bastien, Jeremy and Styven. Dyson and Innovations Details of customer strategy and competitors Analysis of the success. Innovations. 500 Engineers 1 patent per day 15 years of innovation. Innovations. Improve. Dyson machines now have smaller multiple cyclones. Innovations.

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by Anatole, Bastien, Jeremy and Styven

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  1. by Anatole, Bastien, Jeremy and Styven Dyson and Innovations Details of customer strategy and competitors Analysis of the success

  2. Innovations • 500 Engineers • 1 patent per day • 15 years of innovation Innovations

  3. Improve • Dyson machines now have smaller multiple cyclones Innovations

  4. All Change Dyson Ball™ machine Innovations

  5. Carbon Free The Dyson digital motor Innovations

  6. Air blades 400mph airflow, the Dyson Airblade™ Innovations

  7. Company Turnover in 1993 : £ 2,4 million. 2004 : £ 399 million. 2005 : £ 471 million. 2006 : £ 515 million. In 2002, production has been transferred to Malaysia Company

  8. Ballbarrow • Spherical-wheeled wheelbarrow • In soft or wet ground • Critical and commercial success Products

  9. No loss of suction • No extra costs • Clean expelled air Vacuum cleaner Products

  10. Built to last Products

  11. Hand dryer • With tissu • With paper • With air Products

  12. It uses up to 80% less energy than usuals warm air hand dryers. • Dries your hands in just 10 seconds • It purifies the air before blowing it onto your hands • Accredited by institutions Products

  13. Washing machine « Contarotator » • Two counter-rotating drums (spinning in opposite direction) • More efficient • Uses less water • But too expensive Products

  14. Competitors • Hoover 1908 • Electrolux 1910 • Miele 1932 • Bosh 1934 • Philips 1960 • Rowenta 1974 Electrolux Bosh Philips Customers and Competitors

  15. Customers • Criterion of selection for a vacuum cleaner • Price (50 and 600 €) • Power ( link with efficiencies ) • External cost • Noise • Length of supply wire • Esthetic look Customers and Competitors

  16. Customers • Power of Dyson strategy • Loss of suction • Clean expelled air • Built to last • No extra cost (100 and 500 €) Customers and Competitors

  17. Reminder of yesterday Evolution of hoover market in France 3 / 10 hoover are Dyson in France France AND England

  18. Analysis of the success Comparison of the website French website English website • First reason of the success : is NOT an hoover, it’s « high-tech » object • Difference of strategy between France and England : you can buy in the English website shore. France AND England

  19. Analysis of the success Comparison of the advertising English advertising French advertising • Second reason of the success : show it’s resistant object – A extended warranty • Third reason : James Dyson, symbol of the firm France AND England

  20. Analysis of the success Try to be close to the customer • Last reason of the success : price decrease, award-winning customer service, extended free warranty and relief work France AND England

  21. To conclude Conclusion

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