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Social Network Marketing

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Social Network Marketing

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    Slide 1:Social Network Marketing

    Or… You “are” smarter than a third grader. Providing a high-level overview. We’re not even going into mobile stuff yet. Providing a high-level overview. We’re not even going into mobile stuff yet.

    Slide 2:Twitter, Poke, Nudge, Huh?

    How many people here have poked, nudged, or tweeted in the last week? Posted photos, video? Commented on a newspaper editorial? Researched how to field-dress a moose on Sarah Palin’s blog? It’s all part of Social Networking, and it’s where we’re all headed, like it or not. SN is overwhelming. SN is over your head. SN is not over, though the site you’re so keen on may be so “last week” How many people here have poked, nudged, or tweeted in the last week? Posted photos, video? Commented on a newspaper editorial? Researched how to field-dress a moose on Sarah Palin’s blog? It’s all part of Social Networking, and it’s where we’re all headed, like it or not. SN is overwhelming. SN is over your head. SN is not over, though the site you’re so keen on may be so “last week”

    Slide 3:Social Networking

    Defined.

    Slide 4:Social Networks

    Any Online Community A social network as we define it today is any online community.A social network as we define it today is any online community.

    Slide 5:Social Networks

    Nothing new A social network as we define it today is any online community.A social network as we define it today is any online community.

    Slide 6:Social Network of Jesus Christ and associated New Testament/historical figuresSocial Network of Jesus Christ and associated New Testament/historical figures

    Slide 7:Social Networks

    Just a different speed, level of complexity

    Slide 8:Social Networks

    Overwhelming? YESOverwhelming? YES

    Slide 9:Social Networks

    Why participate?

    Slide 10:Social Networks

    "Five of the top 10 sites are social media. You need to go where the people are.“ - Rob Key, CEO of Converseon, a social media marketing agency, SES San Jose 2008 Everybody’s doing it man…Everybody’s doing it man…

    Slide 11:Social Networks

    You can’t afford not to. Everybody’s doing it man…Everybody’s doing it man…

    Slide 12:Social Networks

    Everybody’s doing it man… Gen-x and Gen-y leading, but they are your future customer and the first generations of truly tech-savvy consumers. Many boomers are also coming on board. In short, the growth is exponential.Everybody’s doing it man… Gen-x and Gen-y leading, but they are your future customer and the first generations of truly tech-savvy consumers. Many boomers are also coming on board. In short, the growth is exponential.

    Slide 13:Social Networks

    It’s (relatively) cheap. Compared to traditional advertising, working on social networks is dirt cheap. Time is money, though, if you have a small staff, but we’ll address that later.Compared to traditional advertising, working on social networks is dirt cheap. Time is money, though, if you have a small staff, but we’ll address that later.

    Slide 14:Social Networks

    It’s great for building loyalty and connection to consumers. Social networks are just that, social, with much better potential for getting to know customers on a more intimate level. And even for big corporations, it’s an increase in the “perception” that you, well, care.Social networks are just that, social, with much better potential for getting to know customers on a more intimate level. And even for big corporations, it’s an increase in the “perception” that you, well, care.

    Slide 15:Social Networks

    Why bypass SN? -the pitfalls

    Slide 16:Social Networks

    There are too many choices. Which sites do I get on?Which sites do I get on?

    Slide 17:Social Networks

    You’re a needle in a haystack. You get lost among all the other junk, stuff, people, posters.You get lost among all the other junk, stuff, people, posters.

    Slide 18:Social Networks

    You have a substantial problem with long-term commitment. You find yourself severely strapped for time and staff.You find yourself severely strapped for time and staff.

    Slide 19:Social Networks

    You’re a real square daddy-O. You don’t fit in to the demographic.You don’t fit in to the demographic.

    Slide 20:Social Networks

    You're throwing a party. All your friends are there. You're kicking back, gossiping, shooting the breeze, laughing, joking, having a good time. You're a close-knit bunch who spend a lot of time together and you're used to being able to say and do pretty much whatever you want because you're in the company of friends who know intimate details of each other's lives. Then, it all begins to be horribly wrong. First Helga walks in. "Don't be sucking!" she hollers in her thick German accent. "I love leather!" Your guests begin to move slowly backwards across the room, unsure what to do about the white-clad dominatrix who's invaded the party. But Helga's not alone. She's brought along the incredibly creepy Burger King () with her. He's been chillin' with Square, who tails the King into the room and proceeds to drop Wendy's wrappers on the carpet. You think things have gotten as bad as they can get, but then you look outside the door and see that the entire US Airforce is out there. It's going to be a bad night. Be wary of wearing out your welcome.You're throwing a party. All your friends are there. You're kicking back, gossiping, shooting the breeze, laughing, joking, having a good time. You're a close-knit bunch who spend a lot of time together and you're used to being able to say and do pretty much whatever you want because you're in the company of friends who know intimate details of each other's lives. Then, it all begins to be horribly wrong. First Helga walks in. "Don't be sucking!" she hollers in her thick German accent. "I love leather!" Your guests begin to move slowly backwards across the room, unsure what to do about the white-clad dominatrix who's invaded the party. But Helga's not alone. She's brought along the incredibly creepy Burger King () with her. He's been chillin' with Square, who tails the King into the room and proceeds to drop Wendy's wrappers on the carpet. You think things have gotten as bad as they can get, but then you look outside the door and see that the entire US Airforce is out there. It's going to be a bad night. Be wary of wearing out your welcome.

    Slide 21:Social Networks

    How to get started?

    Slide 22:Social Networks

    Do’s and Don’ts

    Slide 23:Social Networks

    Don't jump in with both feet and begin posting content. Don't have a "self promotion" agenda. Don't submit press releases. Don't "check your brain at the door" before submitting content. Take time to familiarize yourself with the site and its community, vote and comment of items you find interesting, and add friends as you find others that post interesting content. In other words, if your only reason for being there is to promote yourself, you will not be successful. You'll get very few if any votes and little to no traffic from them. In other words, think it out. Will others find what you are submitting interesting? If not, then submitting it to a social news site is not going to be effective.Take time to familiarize yourself with the site and its community, vote and comment of items you find interesting, and add friends as you find others that post interesting content. In other words, if your only reason for being there is to promote yourself, you will not be successful. You'll get very few if any votes and little to no traffic from them. In other words, think it out. Will others find what you are submitting interesting? If not, then submitting it to a social news site is not going to be effective.

    Slide 24:Social Networks

    Don't be greedy with your votes and comments. Don't submit items and run (drive-by submission). Don't just vote on items submitted by your mutual friends. Don't share or send shouts for every item you submit. If you see or read something interesting, give it a vote up and comment if you have something to say. This can go a long way in establishing credibility on social sites. Rather, spend some time on the social sites you are submitting to. The more active you are, the more votes and comments you will receive. Look around and vote on new items or other items that might interest you. Only voting on friends stuff is a pattern that can easily be detected. Keep it to a minimum such as once a day or even less. Save the sharing for really good content or important items.If you see or read something interesting, give it a vote up and comment if you have something to say. This can go a long way in establishing credibility on social sites. Rather, spend some time on the social sites you are submitting to. The more active you are, the more votes and comments you will receive. Look around and vote on new items or other items that might interest you. Only voting on friends stuff is a pattern that can easily be detected. Keep it to a minimum such as once a day or even less. Save the sharing for really good content or important items.

    Slide 25:Social Networks

    Do submit original or very interesting content. Do be friendly and cordial with other members. Remember - it is a "social" site. Do participate (a lot). Do be positive. 3. With social websites, you get of it exactly what you put into it. If you spend some time and get to know your social friends the votes will come. 4. If you can’t say something nice, then don’t comment and/or don’t vote on the item.3. With social websites, you get of it exactly what you put into it. If you spend some time and get to know your social friends the votes will come. 4. If you can’t say something nice, then don’t comment and/or don’t vote on the item.

    Slide 26:Social Networks

    Do add friends to your profile. Do vote and comment more than you submit. Do explore the whole site. Do try to be open-minded of other's criticism when they comment on your items. Find those with similar interests and follow them, vote and comment on their submissions. You will find that your own submissions will get a lot more votes. no one really likes a hyperactive random submitter and/or drive by submitter. get out of your comfort zone and look at new things. Discover other areas besides the popular items as there is a lot to see and experience. It is better to say nothing and just go on your merry way than it is to start a fight. Put yourself in the commenter's "shoes." They may be having a bad day or they might just be an honest to goodness jerk.Find those with similar interests and follow them, vote and comment on their submissions. You will find that your own submissions will get a lot more votes. no one really likes a hyperactive random submitter and/or drive by submitter. get out of your comfort zone and look at new things. Discover other areas besides the popular items as there is a lot to see and experience. It is better to say nothing and just go on your merry way than it is to start a fight. Put yourself in the commenter's "shoes." They may be having a bad day or they might just be an honest to goodness jerk.

    Slide 27:Social Networks

    Slide 28:Social Networks

    Slide 29:Social Networks

    Slide 30:Social Networks

    Slide 31:Social Networks

    Slide 32:Social Networks

    VTC efforts: YouTube MySpace Facebook Twitter

    Slide 33:Social Networks

    Others: Richmond Virginia Beach

    Slide 34:Social Networks

    Ask your kids.

    Slide 35:Social Networks

    Slide 36:Social Networks

    Links: Helga BK Square USAF http://youtube.com/visitvirginia http://www.squidoo.com/the-crooked-road http://www.myspace.com/thecrookedroad Richmond VA Beach

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