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Marketing Online Jan. 13 th , 2009

Marketing Online Jan. 13 th , 2009. Bradley J. Blanken, Carrier Biz Dev Thumbplay. Thumbplay’s Online Ecosystem. Over 1000 partners driving content discovery, acquisition and delivery. 2. 2. Driving Principals.

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Marketing Online Jan. 13 th , 2009

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  1. Marketing Online Jan. 13th, 2009 Bradley J. Blanken, Carrier Biz Dev Thumbplay

  2. Thumbplay’s Online Ecosystem • Over 1000 partners driving content discovery, acquisition and delivery 2 2

  3. Driving Principals • Establish Thumbplay as the preferred mobile partner among all leading interactive properties – as Amazon is for CD’s and iTunes is for full-track downloads – and integrate wherever possible • Syndicate Thumbplay’s content catalogue to as many relevant web and WAP sites as possible to grow search rankings, traffic and subscribers through automated, self-service implementations • Provide partners the most integrated and flexible “ingredients,” to create competitive barriers and partner reliance on Thumbplay as an exclusive or primary provider of mobile content

  4. Customer Acquisition – Best of Breed • Thumbplay’s Network of Distribution Partners now exceeds 380 million combined unique visitors per month • Significant Mobile Entertainment Partnerships Online, Social Media, Mobile, Television and Radio 4

  5. Thumbplay OPEN Thumbplay & Adobe are leveraging OPEN to enable the self-service (i) submission, (ii) promotion and (iii) sales over-the-air to reach all Flash Lite-enabled handsets – a first in mobile content app development. Flash developers will be sent to a custom-adapted upload experience directly from within CS4. 5 5

  6. New Partnerships • The launch of OPEN in September drove the inflection point Confidential and proprietary material for authorized personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized third parties except by written agreement. 6

  7. Online Marketing Channels

  8. Online Marketing Tools

  9. Social Media – Maroon 5

  10. Search – AOL Mobile Example

  11. Your Participation is Welcome • brad.blanken@thumbplay.com • +1.813.777.5960

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