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ADVOCACY CAMPAIGNS

ADVOCACY CAMPAIGNS. Advocacy, Research, Coalition Building and Negotiation. The National Democratic Institute. ICEBREAKER/INTRO/ GROUND RULES. Intro Ground rules Ice breaker exercise. OBJECTIVES. Provide an overview of conducting an advocacy campaign. Photo: National Democratic Institute.

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ADVOCACY CAMPAIGNS

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  1. ADVOCACY CAMPAIGNS Advocacy, Research, Coalition Building and Negotiation The National Democratic Institute

  2. ICEBREAKER/INTRO/ GROUND RULES • Intro • Ground rules • Ice breaker exercise

  3. OBJECTIVES • Provide an overview of conducting an advocacy campaign Photo: National Democratic Institute

  4. TOPICS • Planning an advocacy campaign • Identifying the issue • Planning • Mobilizing • Messaging • Choosing a strategy

  5. WHAT IS ADVOCACY? Photo: National Democratic Institute

  6. WHO CAN BE AN ADVOCATE? Photo: Timothy Takemoto Photo: Faith Center

  7. STEPS FOR ADVOCACY Remember: The experience you already have is relevant!

  8. DEFINING THE ISSUE • Conduct consultations • SWOT analysis • Define the specific issue for the advocacy campaign

  9. PLANNING AN ADVOCACY CAMPAIGN • Steps to reach your goal • Who is responsible for what • How to monitor progress • Timeline • Budget

  10. DEVELOP A COALITION • Who shares our goals? • Who has influence on this issue? Photo: National Democratic Institute

  11. MESSAGING AND OUTREACH • Develop and test message • Use it consistently! • Design outreach strategy based on target group(s)

  12. CREATING A STRATEGY • Things to Consider: • Context • Capacity • Risks

  13. ADVOCACY TOOLS • Public protest • Lobbying • Media campaign • Social media • Legal activities • Research and • documentation Photo: National Democratic Institute

  14. STRATEGIC TIMING • Electoral cycles • International meetings • Policy development • Visible issues

  15. EXERCISE: DRAFTING AN ADVOCACY CAMPAIGN • Define the issue • Conduct research • Identify a step by step plan • Create a timeline • Plan for outreach

  16. CONCLUSION • Anyone can be an advocate • 4 steps in an advocacy campaign • Adversarial vs. constructive • Awareness raising tools • Timing • Questions? • Feedback?

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