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Institution & Audience

Institution & Audience. BBFC - who are they and what do they do? How do the BBFC classify films? How has your film been classified – do you think it is accurate for the target audience?. British Board of Film Classification.

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Institution & Audience

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  1. Institution & Audience • BBFC - who are they and what do they do? • How do the BBFC classify films? • How has your film been classified – do you think it is accurate for the target audience?

  2. British Board of Film Classification • What does a film producer have to consider when making a film for a specific audience?

  3. British Board of Film Classification • Watch the following film about the BBFC. • On your blogs list the four main issues when classifying a film. • In order to hit a mass audience, what classification do you think most family films should be?

  4. RESEARCH TASK... • Go on to the BBFC education website www.sbbfc.co.uk and find the definitions for , , and classifications. • Put all work on your blog.

  5. Understanding Audience • Identify different types of audiences. • Analyse how they respond to DVD covers.

  6. Don’t forget your success criteria! Is there an accurate use of the key words clearly supported by evidence? Is there a sound use of the key words generally supported by evidence? Is there some use of the key words usually supported by evidence? You should all be at least a level 4 Read the language of the criteria, get to know it and constantly ask yourself ‘does my work match the level I am working towards?’

  7. Key words... With the person next to you discuss what you think the definition of each term means. You should add this to the power point. • Target audience • Mass audience • Niche audience

  8. Audience response... • What reasons might audiences want to watch a specific film?

  9. Audience uses and Gratifications theory In the 1970s, media theorists Blumler and Katz declared that there were five main reasons why audiences consumed media texts: To be informed and educated. To identify with characters and situations. For an emotional response/gratification. Participation - enabling audiences to socially interact with others (by watching, listening or reading together or through discussion of what they’d seen, read or heard.) To escape from their daily troubles and woes. Aspiration, to aspire to be like someone or something.

  10. Enigmas • Enigmas are unanswered questions put forward to the audience either through the iconography or the typography that entices them to watch the film to get those questions answered. • Can you think of some examples?

  11. From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers... Extension task: Identify the enigmas being communicated to the audience on the DVD cover that may entice them to watch the film.

  12. From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers... Extension task: Identify the enigmas being communicated to the audience on the DVD cover that may entice them to watch the film.

  13. From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers... Extension task: Identify the enigmas being communicated to the audience on the DVD cover that may entice them to watch the film.

  14. From the uses & gratifications theory, identify at least two ways audiences might respond to the following DVD covers... Extension task: Identify the enigmas being communicated to the audience on the DVD cover that may entice them to watch the film.

  15. Go back to your DVD covers and identify the ways that audiences might respond... • Audiences will be gratified by the image of... • Females may identify with the lead character because... • Young males may aspire to be like... • Audiences will feel empowered because they may get educated on... • Audiences are able to participate by socially interacting with others on the theme of... Extension task for level 5 & 6 students: Identify the ways that the iconography and typography sets up enigmas for audiences to encourage them to watch the film?

  16. Swap seats with the person you are paired with and asses their work using the success criteria on the Power Point.

  17. Peer asses for work on audiences... Mark in the box the level you think this student is working at... Is there an accurate use of the key words clearly supported by evidence? Is there a sound use of the key words generally supported by evidence? Is there some use of the key words usually supported by evidence? Please leave any further comments you think might be of use:

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