One Mission, One Vision, One Movement Welcome to South Florida Council’s 2009 FOS Orientation

1. One Mission, One Vision, One Movement Welcome to South Florida Council’s 2009 FOS Orientation

2. Tonight’s Purpose: • Learn your specific responsibilities as a Community FOS Worker • Find out what the Friends of Scouting Campaign is and why it is needed • Learn the organizational structure and manpower required for success • Set key dates • Find out “who” and “what” are your resources • One Mission, One Vision, One Movement

3. South Florida Council • One Mission, One Vision, One Movement • Serves the youth & families of Broward, Miami-Dade and Monroe Counties • Over 70,000 youth members • Over 14,000 Cub Scouts, Boy Scouts and Venturers • Over 5,000 registered adult volunteers • Over $3.8 million program budget • Operates three camp facilities: • Camp Seminole • Camp Sawyer • Camp Everglades

5. CASE STATEMENT One Mission, One Vision, One Movement MISSION STATEMENT The mission of the South Florida Council, Boy Scouts of America, is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

6. How Many of you… • Who wants the South Florida Council Scouting program to be the strongest in the nation? • Who believes our Scouts deserve the finest camps possible? • Do you want your son to experience the strongest Scouting program possible? • Do you believe individuals and companies would support the local Scouting program? • One Mission, One Vision, One Movement

7. Your important Role • Create buy-in from individuals, companies and organizations in the community • Recruit new workers/table hosts • Contact prospects on behalf of Scouting • Relay the Mission of Scouting • Tell our story • Make the ask • One Mission, One Vision, One Movement

8. One Mission, One Vision, One Movement • What is FOS?: • The Friends of Scouting Program is the most effective way individuals, businesses and families can directly invest to strengthen the local Scouting movement • It costs the South Florida Council $215.00 annually to support one youth member in the Scouting program. • Annual budget over $3.9 million

9. Why are we asking for investments in South Florida Council’s Friends of Scouting campaign? • SFC has an annual budget of over $3.9 million • Serve over 70,000 youth throughout Broward, Miami-Dade and Monroe Counties • Rebuilding Camps for our Scouts to have the finest camping program in the country • Year round Adult Leader Trainings • University of Scouting • New Leader Essentials • Youth Protection • Council & District Activities • Merit Badge College • Lincoln Marti Camporee • Scoutmaster’s Camporee • Scout Extreme Games at Dolphin Stadium • Summer Camp & Day Camp programs

10. Why are we asking for investments in South Florida Council’s Friends of Scouting campaign? • Organizing & Serving units • Recruiting new youth • Liability Insurance • Registration & Advancement records • Maintenance of Camps & Equipment • Scout Shop • Newsletter and website communications • Professional & Clerical Staff support • Phone calls, Postage, Printing & Mailings

11. Who PAYS for Scouting? • Where Does it Go?: • YOUTH • From personal savings and money-earning projects • Pays for Registration, Uniforms, Handbooks, Boy’s Life, unit dues and Personal Equipment • UNITS • From Members dues and money-earning projects • Camping Equipment • Charter/Registration fees • Unit Activities • Insignia • Program Materials • 100% OF THESE FUNDS GO TO THE NATIONAL ORGANIZATION or LOCAL UNIT

12. Who PAYS for Scouting? • Where Does it Go?: • CHARTERED ORGANIZATIONS • From the organization’s annual budget • Meeting rooms incidental fees • Electricity • Maintenance • COUNCIL • Friends of Scouting campaigns (9% of families) • Special Events • Foundations • Trust Funds/Bequest • Product Sales • Camping and Activity Revenue

13. Who PAYS for Scouting? • Where Does it Go?: • COUNCIL • Through the funds raised or earned: • Professional staff to: • Organize Council Activities and Events • Train new leaders • Organize New Units • Serving existing units • Recruiting more youth • Recruit volunteers to provide the program • Maintain records • Liability Insurance • Rebuilding and Maintaining camps • Support staff to track registrations, advancements, tour permits, etc.

14. Who PAYS for Scouting? • Where Does it Go?: • NATIONAL COUNCIL • Revenue: through Membership fees, Magazine subscriptions, supply division, grants, and National Service Fees: • Local Council Assistance • Program research and development • Program Materials • Professional Training • Communications • Local council insurance and benefits • Applications and other no-cost resources • Nationwide Religious Relationships and Public Relations campaigns

15. EXPENSES 81% - Program Services 9% - Administration & General Expenses 10% - Fundraising & National Charter Fee INCOME 35% - Friends of Scouting 19% - Camping & Activities 15% - Investment Income & Other 21% - Foundations & Grants 4% - Special Events 6% - Product Sales

16. The B.S.A. method of helping support Scouting… • The Friends of Scouting Program is the method used by the Boy Scouts of America to build a permanent financial constituency for local councils. • It provides and encourages Scout parents, unit leaders, individuals, the business community, and friends of Scouting to share in meeting the financial needs to support the youth of the local council

17. What is the • Community Phase of FOS? • The portion of the FOS Campaign designed to educate the community about Scouting and what Scouting does for the youth of this community • Provide individuals, businesses, corporations and community organizations the opportunity to help keep the programs of Scouting strong for over 70,000 youth by investing in the Friends of Scouting Campaign • Takes place from December of 2008 until June 30th of 2009

18. FOS Process • Budget-A budget is developedby staff based on the program objectives of the council. The budget is reviewed by district and board level volunteers and approved by the executive board. The FOS portion of the budget is determined and approved. • Campaign Leadership - Recruit the leadership required to conduct a successful FOS campaign. The leadership includes a FOS Chairman, workers and table hosts and teams are created. The leadership of the campaign is enrolled. • Prospect and Evaluation-The campaign leadership conducts a thorough evaluation of every donor and determines their giving potential. Donors are assigned to appropriate campaign worker. People give to people. New prospective donors are identified and assigned. All prospects should be cleared to avoid duplications and embarrassment. • Kick-off Campaign-invitations and warm up letters are sent out inviting to donors to the kick-off. • Meet with donors- appointments are scheduled with the donors. Conduct sales calls using BSA collateral materials (FOS brochure and Annual Report) Face to face meetings provide the best results. • ReportResults-Attendreport meetings to monitor progress. • Recognize Donor

20. Manpower Required • The Key to any successful Friends of Scouting campaign • is having the right leadership • South Florida Council needs help broadening our donor base NOW to ensure a quality program for future generations of Scouts • Every worker/table host has a unique set of prospects to ask for an investment • Friends, colleagues, customers, vendors, clients, business contacts

21. Manpower Required • The Key to any successful Friends of Scouting campaign is having the right leadership • Each District needs one FOS Chairman to provide the leadership to a successful campaign • Enough workers/table hosts to enroll historical donors • Enough workers/table hosts to enroll “new” prospects to reach the financial objectives of the district and council • Each worker is to enroll a minimum of 5 new investments in Scouting

22. District FOS Chairman Job Description • RESPONSIBLE TO: • Council FOS Chairman as well as District Chairman • POSITION DESCRIPTION: • A volunteer recruited by the Steering Committee who is responsible (along with the Staff Advisor) for recruiting and managing a volunteer team. • KEY RESPONSIBILITIES: • Accept overall responsibility for the success of the District Friends of Scouting campaign. • Recruit a team of workers that will ensure their FOS campaign is successful • Make a generous contribution to the FOS campaign • Secure at least 5 new investments from their prospects • Attend Council FOS training. • Conduct District FOS Campaign Orientation and Kickoff. • Attend Council FOS report meetings. • Work closely with the District Executive. • CHARACTERISTICS: • “Mover and Shaker” in community • Administrative minded • Accessible • Strong belief in Scouting program

23. District FOS Worker/Table Host Job Description • Responsible to: • District FOS Chairman • Positions Descriptions: • Volunteers, recruited by the District FOS Chairman and Steering Committee who are responsible for recruiting and supervising workers and achieving respective campaign level goals. • Key Responsibilities: • Make a generous contribution to the Friends of Scouting campaign. • Secure at least 5 “new” investments from their prospects and ask them to do the same • Assume overall responsibility for reaching objectives/goals. • Attend Council Friends of Scouting training. • Attend District Friends of Scouting Campaign Orientation and Kickoff. • Assume overall responsibility for respective campaign level objective. • Follow up with workers to ensure prospects are being enrolled.

24. 2009 Friends of Scouting • Kickoff Dinner • T.B.D.

25. Prospect & Evaluation Meetings • Identify Prospects/sources of prospects • Clearing Prospects • Prospect Evaluation and assignment • Prospect Cultivation • How to upgrade levels of giving • Face to face/people give to people

26. Prospect and Evaluations Meetings • Scheduled and hosted by District FOS Chairman • Objective is to identify new FOS prospects • Evaluate current contributors that have the potential to be upgraded • Should be scheduled prior to kickoff meeting • Bring “laundry lists” for committee members to review • (i.e. service club rosters, School Board rosters, annual reports from banks and other companies, personal contact lists, etc.)

27. Kickoff and Meet • Warm up letters and Invitations are sent out to prospective donors inviting them to kickoff dinner • Follow up calls are made and appointments are scheduled with the donors. Conduct sales calls using BSA collateral materials (FOS brochure and Annual Report) • Face to face meetings provide the best results.

28. Report Meetings • Holds FOS Committee members accountable • Keeps the campaign on track for completion • Set objectives, recognizes success and puts the “fun” back in fundraising • South Florida Council will hold monthly report meetings after the kickoff dinner until we reach our goals • March 25th = 60% of goal • April 30th = 75% of goal • May 20th = 100% of goal • June 24th = Victory Party

29. Recognition Program: • $250 Investment = one ticket to the 2009 FOS Kickoff dinner • $500 Investment = two tickets to the 2009 FOS Kickoff dinner • $1,000 Investment = four tickets to the 2009 FOS Kickoff dinner • $2,500 Investment = One table of 8 to the 2009 FOS Kickoff dinner, VIP reception passes and logo in program • $5,000 Investment = One table of 8 to the 2009 FOS Kickoff dinner, VIP reception passes, logo in program and recognition in Scouter Newsletter • $10,000 Investment = Two tables of 8 to the 2009 FOS Kickoff dinner, VIP reception passes, logo in program and recognition in Scouter Newsletter • $25,000 Investment = Naming rights and three tables of 8 to the 2009 FOS Kickoff dinner, VIP reception passes, logo in program and recognition in Scouter Newsletter

30. Why do people give? • First - They are asked • Second - They believe in the ideals of the organization • Third - Prestige and recognition • Fourth - Seek power and influence • Last - Tax consideration

31. Why do people give to Scouting? • First - They are asked • Second - They believe in the ideals of the organization • Third - They want help build youth of strong character • Fourth - They want to help build a strong Scouting program • Fifth - They want to help rebuild camps

32. FOS Campaign Collection History • 2005 = $1,267,109 • $318,822 from District campaigns • 2006 = $1,277,382 • $281,626 from District campaigns • 2007 = $1,207,426 • $272,996 from District campaigns • 2008 = $1,250,000 projected • $332,000 from District campaigns projected

33. FOS Campaign Investments 2008 FOS Pledges - BY COUNTY Miami Dade = $805,932 Broward = $450,120* Monroe = $112,795 Out of Area = $35,009 *Broward County has huge potential

34. Establishing your • FOS Goal • Challenging, yet achievable • Make a generous, personal investment in Scouting to kickoff your campaign • Secure at least 5 “new” investments that are at, or above, your level of giving • Secure 5 new workers, who will each secure 5 “new” investments, to help meet the financial objectives of the District and Council

35. RESOURCES: • FOS Brochure • Annual Report • Job Descriptions • The Professional Staff • District Volunteers • Campaign Reports

36. National BSA Policy: • The only IRS recognized 501c3 organization in Scouting is the local Council • Local Council’s “raise” money • Solicit families and community organizations for donations • Local Scouting units “earn” money through council approved fundraisers • Camp Card and Popcorn sales • Packs, Troops, Crews, Teams and Ships cannot accept donations per their Charter Agreement

37. Questions: • ? ? ? • One Mission, One Vision, One Movement

38. THANK YOU! South Florida Council would like to thank you for accepting this challenge and helping us raise the needed revenue to build a strong Scouting program in South Florida. One Mission, One Vision, One Movement