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E-newsletters

Learn the major differences and considerations when choosing between email marketing software and online services. Discover the benefits and drawbacks of each option and get tips on how to choose the right one for your needs.

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E-newsletters

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  1. E-newsletters Paul Clarke Nonprofit Resource Center November 23, 2010

  2. Facts @ Four • To e-News or Not • Comparing Options Available • How to Choose • Tipsfor Use

  3. To e-News … Reasons to: • Looks professional • Effective method • Cost-effective • Timely • Builds relationships

  4. .. or Not Reasons not to: • No purpose • No time • No email list • No one responsible

  5. How to ChooseBetween Email Marketing Software or Online Services

  6. Major Differences • Reporting Features • Software – few and basic • Online – many and detailed

  7. Major Differences • Cost • Software – one-time, ranges $179 to $985 • Online – monthly price / fee based on addresses, etc, ranges $6.95 to $5000

  8. Major Differences • System Requirements • Software – depends on your SMTP server • Online – internet connection

  9. Pricing Ease of Use Formatting Reporting Help & Support Tracking Personalization Segmentation Preview Archive Comparing Options

  10. Ease of Use • WYSIWYG (more or less) • Templates! • Stock photos & images • Real-time support

  11. Reporting • Open & Click tracking • Monitor list growth & attrition • View email campaign results

  12. Comparison Chart

  13. Comparison Chart

  14. http://www.email-marketing-options.com/

  15. GetResponse • Trial Notes: • Newsletter templates • Custom template for $595 • No stock images (except stamps) • Auto-saves • Can create ‘plain text’ from HTML

  16. iContact • Trial Notes: • Well-designed templates • Easy to edit • Creating contact lists difficult • No stock images

  17. Mail Chimp Trial Notes: • Aesthetically pleasing • Free • Downloadable analytics • No stock photos • Inflexible template designs* • Difficulty using navigation links

  18. Salsa • Trial Notes: • One-stop platform • Intent to be customized • No stock images • Limited templates

  19. Vertical Response • Trial Notes: • Can’t change background • Limited fonts • Stock images • Saves as you advance

  20. Constant Contact • Notes: • WYSIWYG • 77 Newsletter templates • Stock photos • Creates plain text automatically

  21. Overall Tips • Think fast read • Limit images • Send frequently • Know your audience • Don’t send too often • Make it personal

  22. CAN-SPAM Act Violation of these rules is subject to fines up to $11,000 Legitimate services require clients to abide by the rules

  23. Helping Nonprofits Make Smart Software Decisions Alternatives http://www.idealware.org/articles/fgt_email_newsletter_tools.php

  24. How to Decide • Number of emails / people • Integration ability • Fancy factor

  25. Resources Comparison of Email Service Providers: A Guide for Nonprofits http://groundwire.org/resources/articles/email-service-provider-comparison-report-2010 Network for Good’s: Seven Steps to Better Nonprofit Email http://web.networkforgood.org/email-fundraising-guide/

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