Arts, Culture and Entertainment

1. Arts, Culture and Entertainment R&D DepartmentNational Qualifications Authority, UAEOctober 2016

2. UAE Vision 2021 Competitive knowledge economy (selected targets): • Economy diversification • Expansion of the private sector • Emiratisation Target: A nurturing and sustainable environment for quality living Emiratis will enjoy the highest living standards, long and healthy lives, first-rate education and well-rounded lifestyles guaranteed by excellent public services and recreational activities, within a safe and rich natural and social environment. Public authorities will ensure that the people of the UAE can thrive in an environment rich in cultural and recreational activities, including sports and entertainment. Dynamic public initiatives will be complemented by a growing number of privately organised events, festivals and exhibitions.

3. Occupations and Careers Handbook for UAE Nationals From a range of national activity indicators, twelve (12) industry sectors were identified. About 20,000 UAE nationals enter the job market every year (Emirates National Development Programme (ENDP). The Handbook acts as an important reference for employment opportunities in the key sectors. • Arts, culture and entertainment • Job opportunities: • Multimedia designer • Graphic designer • Librarian • Writer • Journalist • Photographer • Film, stage and related director/producer • Announcer on radio, television and other media • Gallery/museum specialist • Example employer • Media corporations, media authorities, radio, TV, libraries, museums, galleries, newspapers, magazines, animation studios, exhibition companies, Abu Dhabi Tourism Authority, centers for culture understanding

4. Key initiatives in arts, culture and entertainment • Museums in the UAE • Dubai Museum • Ajman Fort and Museum • Al Ain National Museum • Al AhmadiyaSchool • Sharjah Art Museum • Sharjah Museum of Islamic Civilization • Heritage Village in Abu Dhabi • Heritage Village in Dubai • Qasr Al Hosn Law on cultural heritage • A law on preservation of the cultural heritage of the emirate of Abu Dhabi was passed by H.H. Sheikh Khalifa bin Zayed Al Nahyan, the President of the UAE, on October 12, 2016. • The law aims at protecting, identifying, preserving, managing and promoting Abu Dhabi’s cultural heritage. • The Abu Dhabi Tourism and Culture Authority is to establish two records – one for tangible cultural heritage and one for intangible cultural heritage. Intangible cultural heritage will be incorporated into school curricula.

5. Key initiatives in arts, culture and entertainment Saadiyat Cultural District 5th edition of the Arabic language forum13 October, 2016 • Under the slogan Arabic is the language of culture • Working papers focusing on the role of the modern theatre and media to protect the languagewere presented. • "This culture and knowledge development forum is a platform to discuss all matters related to the development of cultural awareness in the community, as well as development of the literary, artistic and cultural and linguistic diversity in the state, said Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture and Knowledge Development . Louvre Abu Dhabi Guggenheim Abu Dhabi Sh. Zayed National Museum • Higher education institutions in the UAE offering programmes in arts and culture • Abu Dhabi University: Bachelor of Arts in Arts, Culture and Heritage Management • American University of Sharjah: Graduate Certificate in Museum and Heritage Studies • Paris Sorbonne University, Abu Dhabi: • Bachelor of Literature, Publishing and Media Audio Visual • Master of History of Art and Museum Studies • University of Sharjah: Bachelor of Arts in Art History and Museum Studies • United Arab Emirates University: Minor in Cultural Resource Management at the History and Archeology Department at the College of Humanities and Social Studies • Zayed University: Master of Arts in Museum Studies

6. Arts, culture and entertainment development in the UAE twofour54 Abu Dhabi is a tax-free media zone dedicated to nurture media businesses and professionals to ensure the growth and sustainability of the region’s media industry. • Emiratisation initiatives in media • New initiatives launched by the National Media Council to facilitate recruitment of UAE nationals and increase the level of nationalization in the media industry • Incentive programmes launched to attract Emirati talent to the media industry with the help of the government bodies and the media institutions • Currently, emiratisation in the UAE media sector stands at a little over 25%. Dubai Media City (DMC), launched in January 2001 to establish Dubai as the region’s leading media hub, encompasses a media community of over 20,000 people working in over 2000 regional and international media companies. Image Nation Abu Dhabi is one of the leading media and entertainment companies in the Arabic-speaking world, producing local and international films, documentaries and television content, and is a pan-Arabic broadcaster following the 2015 launch of Quest Arabiya.

7. Arts, culture and entertainment development in the UAE • Expo 2020 Dubai • is likely to create 277,000 jobs • the number of tourists in Dubai to reach 20 million people EXPO 2020 Dubai The Mohammed bin Rashid Library in Al Jaddaf, a Dh1 billion project, is expected to open at the end of 2017. It will hold more than 1.5 million volumes, 1 million audio books and 2 million e-books, making it the world’s largest electronic collection and the biggest library in the Arab world. Formula 1 Abu Dhabi YasWaterworld • Dubai Parks and Resorts • recruitment roadshows across the country to employ 1000 Emiratis over the next year. • 800 Emirati candidates with high school education or below will be provided six months of training. Ferrari World Abu Dhabi

8. Arts, culture and entertainment activity Dubai Opera

9. The annual growth rate of compensation of employees at current prices in ‘Arts, recreation and other services’ in 2015 was 7.5%. The average wage per employee in 2013 in the ‘Arts, entertainment and recreation’ activity was AED 94,000.

10. Employability in the arts, culture and entertainment sectorin the emirate of Abu Dhabi

11. Employability in the arts, culture and entertainment sectorin the emirate of Dubai

12. Employability in the arts, culture and entertainment sectorin the emirate of Dubai

13. Recruitment of UAE graduates Recruitment of Top Graduates in the UAE – 2016 Bayt.com Middle East Job Index survey (summer 2016) Hiring intention: • Main reason behind the choice of employer • Salary expectations • Popularity by company type The private sector is expected to offer the most employment options in the next few months and be the driving force of job growth in the MENA region. • 2005: Launch of the Emirates Nationals Development Programme (ENDP) to integrate the UAE nationals in the private sector

14. Arts, design and media as a field of studies • Enrollment in Arts & Design: 1.98% (UAE national & expatriate students) • 2013/2014 • DUBAI

15. Endorsed qualifications by industry sector • 105 endorsed qualifications (as of August 2016) Qualification types: • Principal qualification • Composite award • Component award • There are no endorsed qualifications in the Arts, Culture and Entertainment sector(as of August 2016)