BIOSCIENCES

1. BIOSCIENCES HUMAN SCIENCES HARD AND APPLIED SCIENCES/BUSINESS

2. Artmed Group Editorial Policy Artmed is a company dedicated to developing and disseminating scientific knowledge, regarding its different areas and through different media. We are focused on producinginnovative, qualified and reliable content to professionaldevelopment and updating. We have expertise in producing books, giving priority to textbooks. We also invest in other media such as journals, multimedia resources, online materials and an e-learning platform. We publish all scientific approaches, offering a number of options to be selected by our readers, and our hallmark is to bring editorial accuracy andmaximum graphic qualityto every field we publish. We translate well-known foreign books making available in Portuguese language, with agility and contextualization, the best of world-class scientific knowledge. We also create an innovative structure to give support to national authors, investing in the production of books which show the best of Brazilian knowledge.

3. Editorial Production Structure

4. Management of outsourced professionals • Periodical training is offered to update and create a deep loyalty bond between Artmed and the almost 400 outsourced professionals that add talent and diversity to our catalogs. • ARTMED PUBLICATION GUIDE, 2/E • The only publisher which has its own guide to qualify translators and proofreaders and to guide authors, assuring quality, standardization and respect for reference. • Adapted to the new Portuguese Language Orthographic Agreement.

5. Source of Content and Consultancy PARCERIAS COM INSTITUIÇÕES CIENTÍFICAS BRASILEIRAS Sociedade Brasileira de Química Núcleo de Publicações do HC da USP Instituto de Informática da Universidade Federal do Rio Grande do Sul Associação Brasileira de Psiquiatria Sociedade Brasileira de Medicina de Família e Comunidade Sociedade Brasileira de Psicologia Organizacional e do Trabalho Federação Brasileira de Psicoterapia Cognitivo-Comportamental PARCERIAS COM INSTITUIÇÕES INTERNACIONAIS Microsoft Press Oracle Press Thieme Benjamin Cummings AdobePress Wharton SchoolPublishing Insead Sage McGraw Hill

6. ProductionProcess – Foreign Books Process controlled by ERP and workflow softwareOrquestra Business Process Management is a general workflow Brazilian software customized by Artmed for control editorial process. BUSINESS PLAN Develop a business plan to each book, aiming at setting a budget in accordance to a feasible cover price and the best graphic project. TRANSLATE Translate into Portuguese, respecting grammatical rules, according to the original contents and keeping the author’s style. PROOFREADING Preparation of manuscripts: the first style and grammar proofreading must consider standardization. It aims at refining the text. Checking new marks: new marks arechecked as many times as needed. Final reading: its goal is to detect mistakes which were overlooked during the previous readings. GRAPHIC DESIGN ofthe material according to the book format/style. TECHNICAL PROOFREADING Concerned with revising technical terms and adapting to the reality of the field in Brazil, the technical proofreader adds scientific knowledge to the text. • QUALITY CONTROL • Final adjustments. • Supplementary materials. • • Index and bar code. • • Files of content and cover. • • Check the proofs. PRINTED BOOK • Assess the printed book and pricing it. • Send a copy to translators, technical proofreaders and consultants. • Send information to marketing department and website. • Produce a backup DVD.

7. ProductionProcess – Brazilian Books Process controlled by ERP and workflow software BUSINESS PLAN Research book demand, developing business plans and planning the editorial project together with the authors. CONTACT WITH COLLABORATORS Send out invitations, setting deadlines, receiving chapter versions and authorizations for printing, all managed by the software OrquestraObrasNacionais, followed by the supervision of the Editorial Backoffice and support of the Editors. PROOFREADING Preparation of manuscripts: the first style and grammar proofreading must consider standardization. It aims at refining the text. Checking new marks: new marks arechecked as many times as needed. Final reading: its goal is to detect mistakes which were overlooked during the previous readings. GRAPHIC DESIGN ofthe material according to the book format/style. • QUALITY CONTROL • Final proofreading by authors. • Final adjustments. • Supplementary materials. • • Index and bar code. • • Files of content and cover. • • Checking the proofs. PRINTED BOOK • Assess the printed book and pricing it. • Send a copy to authors and proofreaders. • Send information to marketing department and website. • Produce a back up DVD.

8. Accepted and/or approved Awaiting acceptance or receipt within deadline Orquestra Obras Coletivas: A Pioneer Tool to Managethe Editorial Production Invitation denied, chapter refused or not sent within deadline • How it works: • The process of contacting authors, meeting deadlines, receiving contents and authors’ authorization for publishing the chapters is automated and online, following the example of what is done by the international scientific periodicals. • Advantages: • Better management of deadlines, data control and a unique support to authors. • More safety on receiving chapter versions and authorizations for publication. • Reports help to visualize possible setbacks, making room for improvement. • Reinforcement of Artmed as a pioneer and innovative brand that fosters Brazilian scientific production.

9. Artmed publicationareas The leading publisher in Biological Sciences, with innovative catalogue in all Basic Sciences and Medical Specialities. Publisher of the main textbooks in Nursing and the most important books of professional updating in Orthopedics, Dentistry, Physical Therapy and Physical Education.

10. BIOSCIENCES 2009 BESTSELLERS 6º 1º 2º 3º 4º 5º 7º 8º 9º 10º 12º 11º

11. Artmed publicationareas Leading publisher in Education and Mental Health, with new and successful lines in Research Methods, Philosophy and Chess. Debuting on new publication areas, such as History and Social Communication.

12. HUMAN SCIENCES 2008 BESTSELLERS 2009 BESTSELLERS 6º 5º 4º 1º 2º 3º 7º 8º 10º 11º 12º 9º

13. Artmed publicationareas Bookman, an imprint of Artmed, is partner with Microsoft, O’Reilly, Adobe, Wharton Business School and INSEAD Business School. Bookman also publishes the famous Schaum’s Outline Collection and pioneered the publication of innovative resources to the study of Hard Sciences and Design, not to mention the works by the main gurus of contemporary administration.

14. HARD AND APPLIED SCIENCES/BUSINESS 2008 BESTSELLERS 2008 BESTSELLERS 2009 BESTSELLERS 6º 1º 2º 3º 4º 5º 7º 10º 11º 12º 9º 8º

15. Productiongrowth Growth of 30% in 2009 Releases 2007 2008 2009 2010 Biosciences 61 86 104 123 HardandAppliedSciences/Business 64 82 103 102 60 74 83 88 HumanSciences 186 242 290 313 TOTAL

16. Reprintings 2007 Titles425 Pages 162.492 Copies 593.859 2008 Titles549 Pages 215.762 Copies 727.438 2009 Titles327 Pages 137.166 Copies 445.00

17. OTHER MEDIA Artmed Journals Mental health Medicine Education Pátio PedagogicalJournals TheAmericanJournalofPsychiatry BMJ Brasil We have published Pátio magazine for 12 years. They are focused on teacher development and updating. This publication has been published in the United States since 1844 by The American Psychiatric Association. In a especial project for Libbs laboratory, we have published The American Journal of Psychiatry since 2007. Publishedeverytwomonths PRINT RUN: 7.500 copies The British Medical Journal has been published by the British Medical Association since 1840. It has had its Brazilian version since 2008. Publishedmonthly PRINT RUN: 5.000 Pátio - Revista Pedagógica Published every threemonths | PRINT RUN: 167.000 copies Pátio - Educação Infantil: Published every four months | PRINT RUN: 47.000 copies Pátio - Ensino Médio: Published every four months | PRINT RUN: 5.000 copies Purchased by the Government

18. OTHER MEDIA Online contents Artmed Websites ONLINE RESOURCE The list of contents and first chapters of all our books are available on our website, so that readers may know part of the books before choosing them PRINTING ON DEMAND Out of print books printed on demand. Customized content make available for Educational Institutions PROFESSOR AREA Additional material and pedagogical resources for most of our textbooks are available in an exclusive area on our website, with restricted access to authorized professors. (Teachers have to register and provide information that states they belong to a faculty) ONLINE PÁTIO AND BMJ WEBSITE Artmed journals have their own websites with exclusive contents and forums for relationship with the readers

19. OTHER MEDIA Online contents Fractional contents sales and online reading PASTA DO PROFESSOR (PROFESSOR FOLDER) This is a pioneer initiative of a group of Brazilian publishers in partnership with ABDR (Brazilian Association of Reproduction Rights). The website pastadoprofessor.com.br was created to meet the students demand for contents of their book references, chapter by chapter, assuring the respect for rights. VIRTUAL COLLEGE LIBRARY In partnership with Pearson, we take part in The Virtual College Library, in which professors and students have paid online access to the rich collection of contents of both companies. ARTMED/PANAMERICANA E-LEARNING PLATFORM Trough out our sister company we acquired expertise to use this tool.

20. Thanks! Adriane Kiperman Rojas Editorial Director akrojas@artmed.com.br Artmed Editora S.A. Phone: + 55 51 3027 7057