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What Is Advertising?

Chapter 1. What Is Advertising?. What Is Advertising?. 1.1 History of Advertising 1.2 Influences on Advertising 1.3 The Advertising Industry and Careers. 1.1 History of Advertising. Goals Explain how advertising has changed to meet the needs of changing times.

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What Is Advertising?

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  1. CHAPTER 1 Chapter 1 What Is Advertising?

  2. CHAPTER 1 What Is Advertising? 1.1History of Advertising 1.2Influences on Advertising 1.3 The Advertising Industry and Careers

  3. CHAPTER 1 1.1 History of Advertising • Goals • Explain how advertising has changed to meet the needs of changing times. • Describe inventions that have impacted advertising. • Terms • advertising • infomercial

  4. CHAPTER 1 The Changing Times in Advertising • First signs of advertising • Advertising in the early centuries • Advertising in the 20th and 21st centuries • Advertising trends in American history • Early advertising trends • Mass production • Changes in the advertising industry

  5. CHAPTER 1 Inventions Impacting Advertising • Printing press • Radio • Television and cable television • Internet

  6. CHAPTER 1 1.2 Influences on Advertising • Goals • Describe environmental influences on advertising. • Describe social and political influences on advertising. • Describe consumer influences on advertising. • Terms • green marketing • industry trade groups • consumer

  7. CHAPTER 1 Environmental Influences • The environmental impact of print advertising • Advertising when environmental disaster strikes

  8. CHAPTER 1 Social and Political Influences • Social and ethical responsibility • Political advertising • Influence of industry trade groups

  9. CHAPTER 1 Consumer Influences • Analyzing consumer motivation • Getting the message to consumers

  10. CHAPTER 1 1.3 The Advertising Industryand Careers • Goals • Explain how the advertising industry works. • Describe the participants (careers) in the advertising industry. • Terms • product advertising • brand • brand advertising • corporate advertising • advertising agency • advertiser • boutique advertising agency

  11. CHAPTER 1 How the Advertising Industry Works • Types of advertising • Product advertising • Brand advertising • Corporate advertising • The advertising agency

  12. CHAPTER 1 Participants in the Advertising Industry • Advertising agency services and careers • Media services and careers • Support organizations and careers

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